--- description: King Digital leans less on its biggest game, but profits drop from $159 million in the fourth quarter of 2013 to $127 million in the first three months of 2014 title: Candy Crush Maker King Digital Diversifies, but Profits Take a Dip image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Candy Crush Maker Diversifies, but Profits Take a Dip by [Jared Newman](/author/jared-newman/) ## Jared Newman Update your preferences in [Account Settings](/account/preferences/) Close May 7, 2014 4:44 PM CUT by [Jared Newman](/author/jared-newman/) ## Jared Newman Update your preferences in [Account Settings](/account/preferences/) Close May 7, 2014 4:44 PM CUT _Candy Crush Saga_ maker King Digital has an answer for critics who’ve called the company a one-hit wonder. In the first quarter of 2014, King’s revenue stream was more diverse than ever, with 67% of its earnings coming from _Candy Crush_. That’s down from 78% in the last quarter of 2013, as King pushes new games like _Farm Heroes Saga_. King now has three of the 10 top-grossing games in both the iOS App Store and the Google Play Store, with _Pet Rescue Saga_ rounding out King’s list of hits. King also notched record revenues of $607 million, for a year-over-year increase of 195%. It wasn’t all good news though. Profits are down sequentially, from $159 million in the final quarter of 2013 to $127 million in the first three months of the year. King said the lower profits are due to an increased headcount and the launch of _Farm Heroes Saga_, [according to Business Insider](http://www.businessinsider.com/king-digitals-earnings-are-out-2014-5 "undefined"). The number of “unique payers”–that is, people paying for in-app power-ups–dropped to 11.9 million last quarter, down from 12.2 million in Q4 2013, and down from a peak of 13 million in Q3 2013. That may explain why King’s stock is taking a dive today. At the time of publication, it was currently trading at $16.61 per share, compared to its IPO pricing of $22.50 per share. The company’s March IPO [flopped badly](http://www.reuters.com/article/2014/03/26/us-kingdigital-ipo-idUSBREA2O1ZQ20140326 "undefined"), with shares falling 16% on the day of release. \[[_WSJ_](http://online.wsj.com/news/articles/SB10001424052702304655304579547524288968400?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304655304579547524288968400.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/90984/candy-crush-maker-king-digital-earnings/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/90984/candy-crush-maker-king-digital-earnings/"},"headline":"Candy Crush Maker Diversifies, but Profits Take a Dip","datePublished":"2014-05-07T16:44:29.000Z","dateModified":"2026-04-13T08:02:10.438Z","description":"King Digital leans less on its biggest game, but profits drop from $159 million in the fourth quarter of 2013 to $127 million in the first three months of 2014","url":"https://time.com/90984/candy-crush-maker-king-digital-earnings/","keywords":["Tech","Video Games","king"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Jared Newman","jobTitle":null,"url":"https://time.com/author/jared-newman/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/90984/candy-crush-maker-king-digital-earnings/","name":"Candy Crush Maker Diversifies, but Profits Take a Dip"}}]}] ```