Video About Social Media Ruining Our Lives Goes Viral Thanks to Social Media

Look Up, a short film about how social media is making people less social by London writer Gary Turk, has been taking the Internet by storm since it was uploaded to YouTube on April 25, racking up more than 13.6 million views.

However, there is something ironic about watching a video about the pitfalls of social networks on a social network, not to mention the fact that a social network is responsible for making this video as popular as it is. If everyone just logged off at the same time, that would probably be more effective.

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Write to Olivia B. Waxman at olivia.waxman@time.com.