--- title: ‘LEGO’ Gives Its Valentine’s Day Rivals the Kiss-Off description: Wanrer Bros. is building a massive runaway hit with The LEGO Movie, which is expected to take in $143.8 million in 11 days, an incredible feat for a film that only took $60 million to produce canonical: https://time.com/7855/lego-movie-valentines-day-weekend-box-office/ author: Richard Corliss article:opinion: false article:content_tier: free article:published_time: 2014-02-17T22:03:43.000Z article:modified_time: 2026-02-21T06:25:13.946Z article:section: Entertainment og:title: ‘LEGO’ Gives Its Valentine’s Day Rivals the Kiss-Off og:description: Wanrer Bros. is building a massive runaway hit with The LEGO Movie, which is expected to take in $143.8 million in 11 days, an incredible feat for a film that only took $60 million to produce og:url: https://time.com/7855/lego-movie-valentines-day-weekend-box-office/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt324ca5442f9b9d8c/6986829013c79f66fc190b71/lego-movie1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1800 og:image:height: 1013 og:image:alt: lego-movie og:type: article twitter:card: summary_large_image twitter:title: ‘LEGO’ Gives Its Valentine’s Day Rivals the Kiss-Off twitter:description: Wanrer Bros. is building a massive runaway hit with The LEGO Movie, which is expected to take in $143.8 million in 11 days, an incredible feat for a film that only took $60 million to produce twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt324ca5442f9b9d8c/6986829013c79f66fc190b71/lego-movie1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'LEGO' Gives Its Valentine's Day Rivals the Kiss-Off > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Richard Corliss](https://time.com/author/richard-corliss/) ## Richard Corliss Feb 17, 2014 10:03 PM UTC  Warner Bros. by [Richard Corliss](https://time.com/author/richard-corliss/) ## Richard Corliss Feb 17, 2014 10:03 PM UTC Yes, the LEGO company produces minifigures of [George Washington](https://www.google.com/search?q=george+washington+lego+minifigure&tbm=isch&imgil=7H98QC1kzX9xJM%253A%253Bhttps%253A%252F%252Fencrypted-tbn0.gstatic.com%252Fimages%253Fq%253Dtbn%253AANd9GcRdT7TvTal6qLsavW4dM0XuWJ%5FA9SQ79R%5F%5Fn1GyjihRCWNHx5P7%253B450%253B337%253BTs5cqLmaEhK47M%253Bhttp%25253A%25252F%25252Fwww.brothers-brick.com%25252Ftag%25252Fminifigs%25252Fpage%25252F74%25252F&source=iu&usg=%5F%5FbfvWyDW4pNuAjPqH6z-Gt5QnLQ8%3D&sa=X&ei=aUACU7mAF8bJsQTMwoDwCw&ved=0CDMQ9QEwAg&biw=1364&bih=599#facrc=%5F&imgdii=%5F&imgrc=7H98QC1kzX9xJM%253A%3BTs5cqLmaEhK47M%3Bhttp%253A%252F%252Fwww.brickshelf.com%252Fgallery%252FDunechaser%252FHistory%252FLeaders%252F1732-1799-george.washington.jpg%3Bhttp%253A%252F%252Fwww.brothers-brick.com%252Ftag%252Fminifigs%252Fpage%252F74%252F%3B450%3B337) and [Abraham Lincoln](https://www.google.com/search?q=abraham+lincoln+lego+minifigure&tbm=isch&imgil=hwB22XUZXATZxM%253A%253Bhttps%253A%252F%252Fencrypted-tbn2.gstatic.com%252Fimages%253Fq%253Dtbn%253AANd9GcRTwKQK4Rgj1aSMWyQZGnX1UBTXePmR-Ij7qVO8rtXGDl%5FAAV0U%253B1420%253B1520%253BhaAY3HfyEaz6IM%253Bhttp%25253A%25252F%25252Flego.wikia.com%25252Fwiki%25252FAbraham%5FLincoln&source=iu&usg=%5F%5F0WC2Es%5F7fkiKsChZZWKZ8tXIDM8%3D&sa=X&ei=U0ECU5j8HObJsQSdqYHYBQ&sqi=2&ved=0CFgQ9QEwAg&biw=1364&bih=599#facrc=%5F&imgrc=hwB22XUZXATZxM%253A%3BhaAY3HfyEaz6IM%3Bhttp%253A%252F%252Fstatic2.wikia.nocookie.net%252F%5F%5Fcb20131106082751%252Flego%252Fimages%252F5%252F51%252FCmf%5Flincoln.jpg%3Bhttp%253A%252F%252Flego.wikia.com%252Fwiki%252FAbraham%5FLincoln%3B1420%3B1520). Also a [Valentine Letter Set](http://brickset.com/sets/40016-1/Valentine-Letter-Set) with bricks that spell “Love You.” But it wasn’t cross-marketing that made _The LEGO Movie_ the No. 1 film of the long holiday weekend that began with Valentine’s Day on Friday and concludes with Presidents’ Day today. It was America’s ardor for a smart, lovable animated feature that has made it the year’s first runaway hit. On a four-day frame that saw the debuts of three remakes of movies from the 1980s — _About Last Night_, _RoboCop_ and _Endless Love_ — plus the soppy romance _Winter’s Tale_, no film could earn even half the money _The LEGO Movie_ will amass by the end of business tonight. Based on the characters and architecture of the Danish toy company, the 3-D cartoon earned $50 million from Friday to Sunday in North American theaters, and is expected to take in another $13.5 million today, for an 11-day domestic total of $143.8 million — an outstanding total for a movie that cost only $60 million to produce, and with even rosier grosses in store. **(READ: Corliss’s** [**review of** **_The LEGO Movie_**](http://entertainment.time.com/2014/02/06/the-lego-movie-socialist-toys-are-just-another-brick-in-the-wall/)**)** Of the rom-coms and rom-drams that opened on Valentine’s Day, _About Last Night_ took Cupid’s arrow to the heart of the bull’s eye. A loose remake of [the 1986 Rob Lowe-Demi Moore comedy](http://content.time.com/time/magazine/article/0,9171,961734,00.html) based on David Mamet’s play _Sexual Perversity in Chicago_, the new version features an African-American cast headed by star-of-the-moment Kevin Hart, whose action comedy _Ride Along_ is the year’s second highest-grossing movie, at $117.4 million. **(SEE:** [**Kevin Hart share a Lyft car with Ice Cube and Conan O’Brien**](http://techland.time.com/2013/12/12/watch-as-conan-obrien-ice-cube-and-kevin-hart-take-lyft-for-a-spin/)**)** _About Last Night_ actually outgrossed _The LEGO Movie_ on Friday, $12.86 million to $12.84 million. But the _Last Night_ fever quickly subsided: the film earned less on Saturday and Sunday combined ($12.83 million) than on the year’s favorite movie date night. It received a generous A-minus rating in the CinemaScore poll of early attendees, who skewed heavily female (63%) and older (58% were 30 or above). _Last Night_ will end the long weekend with $28.5 million. For now, Hart is giving the best value for money of any Hollywood star; _Ride Along_ cost a thrifty $25 million, _About Last Night_ about half that. That will change as his asking price escalates. Don’t be surprised if his salary for a romcom next Valentine’s Day is as high as _Last Night’_s $13-million production budget. In 2015, moguls may look back wistfully to Hart’s bargain rates, and think “About Last Year…” **(READ: Corliss on** [**Kevin Hart in** **_Ride Along_**](http://techland.time.com/2013/12/12/watch-as-conan-obrien-ice-cube-and-kevin-hart-take-lyft-for-a-spin/)**)** _Endless Love_, which updated [the 1981 arson romance](http://content.time.com/time/magazine/article/0,9171,949237,00.html) remembered, if at all, for the theme-song duet by Lionel Richie and Diana Ross, earned $13.2 million in its first three days and $15.1 for the full four — a decent return on a $20-million budget. The pairing of perpetual star-of-the-future Alex Pettyfer (_I Am Number Four_, _Magic Mike_) and blond hottie Gabriella Wilde, from _Carrie_, appealed to a younger demographic: a whopping 80% female and 76% under the age of 25\. Translation: teen girls without dates. They awarded the movie an A-minus CinemaScore. **(SEE:** [**Alex Pettyfer sing the “Endless Love” duet with Jimmy Kimmel**](http://entertainment.time.com/2014/02/14/late-night-highlight-jimmy-kimmel-and-alex-pettyfer-serenade-the-audience-with-endless-love/)**)** Two movies with much higher price tags had to be considered flops. _RoboCop_, a remake of [director Paul Verhoeven’s 1987 sci-fi hit](http://content.time.com/time/magazine/article/0,9171,965121,00.html), cost about $100 million to produce but will earn just $30.3 million for the six days of release since its Wednesday premiere. Joel Kinnaman replaced Paul Weller as the bionic cop, but bland PG-13-rated action couldn’t match the original film’s R-rated violence and cynicism. The audience — 62% male, 64% over 25 — gave it a B-plus CinemaScore. **(READ: Eliana Dockterman’s** [**review of the new** **_RoboCop_**](http://entertainment.time.com/2014/02/12/robocop-movie-review/)**)** _Winter’s Tale_, a reincarnation love story based on [Mark Helprin’s 1983 novel](http://content.time.com/time/magazine/article/0,9171,926254,00.html) — the whole weekend was mired in that fun period we might call the Wheeee! Decade — stumbled to an $8.1-million four-day take and looks unlikely to recoup its $46-million production cost. Its leading man, Colin Farrell, also headlined the underperforming remake of Verhoeven’s _Total Recall_ a couple of summers ago, as well as the low-earning _Seven Psychopaths_ and _Dead Man Down_. Once pegged as top star material, the brooding Irishman can adorn successful films in supporting roles (e.g., _Horrible Bosses_ and _Saving Mr. Banks_) but doesn’t have the marquee allure to sell a movie to the masses. **(READ:** [**When Colin Farrell was going to be the next big thing — 14 years ago**](http://content.time.com/time/magazine/article/0,9171,998159,00.html)**)** Among holdovers, _Frozen_ remained super-cool with another $8.1 million. Released in late November, Disney’s double-princess animated feature has earned $115 million of its $378.1 million domestic take in this calendar year, and bids fair to pass _Iron Man Three_ ($409 million) as the second highest grosser released in 2013 (behind the $423.1 million for _The Hunger Games: Catching Fire_). Now at $958 million worldwide, _Frozen_ still has not opened in certain markets, including Japan. It could easily become the 18th movie ever to cross the $1 billion threshold in global gross. **(READ: Lily Rothman on** [**_Frozen’_** **s Hot Following**](http://content.time.com/time/subscriber/article/0,33009,2165477,00.html)**)** Can _The LEGO Movie_ reach that rarified atmosphere? So far it has earned $51.2 million abroad, but hasn’t yet premiered in many Western European countries where LEGO is the most popular toy brand. Given its sustained success in North America and its considerable potential abroad, the movie could built itself one big brick hit house. Here are the Monday estimates of the Valentine’s-Presidents’ weekend’s top-grossing pictures in North American theaters, with totals for Friday-to-Sunday (three days) and Friday-to-Monday (four days), as reported by [Box Office Mojo](http://www.boxofficemojo.com/weekend/chart/?yr=2013&wknd=03&p=.htm): 1\. _The LEGO Movie_, $50 million, three days; $63.5 million, four days; $143.8 million, second week 2\. _About Last Night_, $25.7 million, three days; $28.5 million, four days 3\. _RoboCop_, $21.7 million, three days; $25.6 million, four days; $30.3 million, six days (opened Wednesday) 4\. _The Monuments Men_, $15.5 million, three days; $18 million, four days; $46.2 million, second week 5\. _Endless Love_, $13.2 million, three days; $15.1 million, four days 6\. _Ride Along_, $8.7 million, three days; $10 million, four days; $117.4 million, fifth week 7\. _Winter’s Tale_, $7.3 million, three days; $8.1 million, four days 8\. _Frozen_, $5.9 million, three days; $8.1 million, four days; $378.3 million, 13th week 9\. _Lone Survivor_, $4.1 million, three days; $4.7 million, four days; $119 million, eighth week 10\. _That Awkward Moment_, $3.5 million, three days; $3.9 million, four days; $21.9 million, third week ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7855/lego-movie-valentines-day-weekend-box-office/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7855/lego-movie-valentines-day-weekend-box-office/"},"headline":"'LEGO' Gives Its Valentine's Day Rivals the Kiss-Off","datePublished":"2014-02-17T22:03:43.000Z","dateModified":"2026-02-21T06:25:13.946Z","description":"Wanrer Bros. is building a massive runaway hit with The LEGO Movie, which is expected to take in $143.8 million in 11 days, an incredible feat for a film that only took $60 million to produce","url":"https://time.com/7855/lego-movie-valentines-day-weekend-box-office/","keywords":["movies","Lego","Box-office","The Lego Movie"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt324ca5442f9b9d8c/6986829013c79f66fc190b71/lego-movie1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Richard Corliss","jobTitle":null,"url":"https://time.com/author/richard-corliss/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt324ca5442f9b9d8c/6986829013c79f66fc190b71/lego-movie1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"lego-movie","caption":"","creditText":"Warner Bros.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/7855/lego-movie-valentines-day-weekend-box-office/","name":"'LEGO' Gives Its Valentine's Day Rivals the Kiss-Off"}}]}] ```