How much can someone learn about you by accessing your Facebook data? Not just your friends and interests, but also who stalks you, where you spend your time and even how much money you make.
That’s the setup for a new website called Digital Shadow promoting the upcoming spy video game Watch Dogs by Ubisoft. Give the site authorization to scrape your Facebook profile for data, and it will list your “pawns” (your closest friends that can be used against you), “obsessions” (the people you Facebook-creep on the most) and “scapegoats” (people you don’t interact with and would willingly sacrifice if necessary). The sleek dossier also includes photos of places you hang out, data on when you post most often, and a series of guesses at your password based on the things you write about most often.
Of course, all this “creepy” insight is based on information you willingly gave to Facebook at some time or another. Letting Watch Dogs scour your profile can act as a sobering reminder that the information you put on the Internet can potentially be used against you.
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