--- title: At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion description: Panelists discussed a collaboration between Ralph Lauren and Microsoft and how tech can enhance a customer’s experience. canonical: https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/ author: Tharin Pillay article:opinion: false article:content_tier: free article:published_time: 2025-10-23T03:55:00.000Z article:modified_time: 2026-10-19T08:12:21.184Z article:section: Business og:title: At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion og:description: Panelists discussed a collaboration between Ralph Lauren and Microsoft and how tech can enhance a customer’s experience. og:url: https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d5cc74cd301a84f/6998cade47fe51dac555c2d1/rl-microsoft-time-100-talk.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2400 og:image:height: 1350 og:image:alt: rl-microsoft-time-100-talk og:type: article twitter:card: summary_large_image twitter:title: At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion twitter:description: Panelists discussed a collaboration between Ralph Lauren and Microsoft and how tech can enhance a customer’s experience. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d5cc74cd301a84f/6998cade47fe51dac555c2d1/rl-microsoft-time-100-talk.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion [Watch (HLS stream): At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion](https://cdn.jwplayer.com/manifests/rwcSzWhI.m3u8) (23:24)  _Published 2025-10-23. On Wednesday, leaders in business, art, fashion, and technology gathered on the 102nd floor of New York’s One World Trade Center for a TIME100 Impact Dinner. The event orbited around a panel, moderated by TIME’s editor-in-chief Sam Jacobs, that discussed how AI could shape the future of fashion—particularly from a customer’s perspective. The panelists were David Lauren, chief branding and innovation officer for Ralph Lauren, which sponsored the event; Shelley Bransten, corporate vice president, worldwide industry solutions, at Microsoft, which also sponsored the event; and artist and researcher Sougwen Chung, who founded Scilicet, a studio exploring human and non-human collaboration._  by [Tharin Pillay](https://time.com/author/tharin-pillay/)  ## Tharin Pillay Pillay is an editorial fellow at TIME. Oct 23, 2025 3:55 AM UTC On Wednesday, leaders in business, art, fashion, and technology gathered on the 102nd floor of New York’s One World Trade Center for a TIME100 Impact Dinner. The event orbited around a panel, moderated by TIME’s editor-in-chief Sam Jacobs, that discussed how AI could shape the future of fashion—particularly from a customer’s perspective. The panelists were David Lauren, chief branding and innovation officer for Ralph Lauren, which sponsored the event; Shelley Bransten, corporate vice president, worldwide industry solutions, at Microsoft, which also sponsored the event; and artist and researcher Sougwen Chung, who founded Scilicet, a studio exploring human and non-human collaboration.  by [Tharin Pillay](https://time.com/author/tharin-pillay/)  ## Tharin Pillay Pillay is an editorial fellow at TIME. Oct 23, 2025 3:55 AM UTC On Wednesday, leaders in business, art, fashion, and technology gathered on the 102nd floor of New York’s One World Trade Center for a TIME100 Impact Dinner. The event orbited around a panel, moderated by TIME’s editor-in-chief Sam Jacobs, that discussed how AI could shape the future of fashion—particularly from a customer’s perspective. The panelists were David Lauren, chief branding and innovation officer for Ralph Lauren, which sponsored the event; Shelley Bransten, corporate vice president, worldwide industry solutions, at Microsoft, which also sponsored the event; and artist and researcher [Sougwen Chung](https://time.com/collection/time100-impact-awards/6692042/sougwen-chung-ai-time-impact-award/), who founded Scilicet, a studio exploring human and non-human collaboration. In September, Ralph Lauren (in partnership with Microsoft) released “[Ask Ralph](https://corporate.ralphlauren.com/pr%5F250909%5FAskRalph.html),” which it bills as an “AI-powered conversational shopping experience.” The AI tool, which sits within the Ralph Lauren mobile app, provides customers with stylistic inspiration by generating “shoppable visual laydowns of complete outfits, personalized to a user’s prompts, from across available inventory.” It’s one example of a growing trend of businesses using AI to offer consumers personalized experiences. “Technology for technology’s sake is a fool’s errand,” said Bransten, who worked with Ralph Lauren to develop Ask Ralph. “The most important piece was the partnership piece,” she said. Microsoft and Ralph Lauren first collaborated 25 years ago, launching one of the industry’s first e-commerce platforms. Even then, the focus was on how digital experiences could recreate what makes a physical store special. Bransten recounts meeting with David and Ralph Lauren at the time, prepared with slides. She recalls they said “we’re going to take you to our store and you’re going to meet our sales associates, you’re going to watch our customers shop, and you’re going to feel our product.” The message: technology should be applied to enhance one’s experience of the brand, not as an end in itself. “When we started, we realized that the experience inside of a store is what makes it special,” said David Lauren at the TIME event. “Clothes are just clothes. What we try to do is create a movie, an experience with how you wear the clothes, the context that you wear the clothes, the world that inspires you.” To build that context online, Lauren says they turn to voices and stories. “So when you’re reading about a pair of old jeans, there’s a story about an old barn that maybe inspired those jeans. And when you’re reading about the look of that woman, maybe there’s an interview with a celebrity or a personality who literally lives out the story that inspired us,” he said. For Lauren, the idea for their current AI tool began 25 years ago. “It has had iterations over the years, but we finally found the right marriage with the right technology to bring an age-old question to life,” he said. “Could technology help you get dressed in the morning? Could you do it in a way that is simple enough that you won't feel overwhelmed?” Lauren noted that they plan to further develop their AI services over time. Chung brought a broader perspective. “These systems are creative catalysts,” they said. “It’s a different way to engage with the creative process of picking out what to wear, of expressing yourself. And I think it can be the start of a really interesting dialogue between the customers and the model.” For almost 11 years, Chung has been collaborating with robotic systems of their own creation, as a way of better understanding and engaging with their own creativity. “It’s a different type of sculpting of data and technology, but I think it’s one that opens up a really vital and contemporary conversation about how we feed back to these systems,” they said, considering how AI systems could be applied to fashion. For Bransten, who has experience across retail, fashion, and enterprise technology, Ralph Lauren’s clarity of vision distinguished them from their peers. She described the Ask Ralph app as “a shot heard around the world,” inspiring the industry. “I think having both that clear vision of what you want to deliver, as well as the excitement and the culture to experiment,” she said, “has changed things in the conversation a lot.” _TIME100 Impact Dinner: The Future of Fashion—AI Innovations Driving Creativity and Consumer Experience was presented by Microsoft and Ralph Lauren._ ## Transcript Thank you for joining us for this, um, elevated conversation. Uh, if you're like me, you spent the ride up here staring at your feet. Um, and if you're not like me, I'm envious. Um, just a couple thoughts to sort of set the stage for the conversation we're going to have tonight. One, we started time 100 AI three years ago. Um, with the aspiration that time could be your trusted guide to this technological transformation. Um, and so our hope is that as everyone in this room tries to make sense of this moment, that you can look to time to help better understand what this technology means for you and for your life. And the second point, which I think this stage, uh, really exemplifies, is our belief that progress is made. Solutions happen through bringing people together and through bringing us out of our silos. We really can't achieve what we want to achieve at this moment without picking our heads up out of our companies, our businesses, our worlds, and looking across to other worlds to better understand the future. So with that in mind, I'm very excited to introduce tonight's panel. Starting on the end, we have just so I have my cards and the titles. Correct, because I know titles are important. Shelley Bransten, the corporate vice president of worldwide industry solutions at Microsoft and the technology partner for Ask Ralph. Welcome, Shelley. Thank you. David Lauren is the chief branding and innovation officer at Ralph Lauren. Uh, that's right. And Susan Chung is an award winning artist and best known to those of us at time as a time 100 AI honoree. David, since we were here on the occasion of Ask Ralph, I'm going to ask David the first question. Um, you started at Ralph Lauren 25 years ago. Congratulations on that milestone. Although I believe your affiliation with Ralph Lauren extends earlier in your life, you were one of the first brands to bring a luxury brands to really move into digital retail. And I'm curious, as you look back to that moment, are there lessons that you learned then that you think apply to this moment? Thank you. First of all, thank you for having us. Thank you to time. And thank you for for what you do, because you inspire us every day to do what we do. And, um, thank you. Sam. Um, you know, when we started our website 25 years ago, it was not a popular thing to do. It was considered high risk. It was considered a place where people wouldn't shop for a luxury item, and you would wait for AOL to get started and you'd see all these little pictures. But we connected with you guys at Microsoft, and, uh, we took a gamble to do something that would be different and new. And I think the idea for us is to always push forward no matter what you're doing. Our company started as a Thai company, evolved into men's and women's, then children, then home, hospitality, retail. No one ever thinks that where you are is where you can possibly be. And I think the idea that you constantly reinvent yourselves is the key. And that's the learning, is that anything can happen and you just sort of put your foot forward and artificial intelligence is going to bring that speed of risk taking and change into the future. And it's exciting. Shelley, you worked with David and his team on this. Are there specific challenges to fashion and retail when it comes to creating an AI experience for consumers? Um, well, and I also just want to build on something David said, which is, um, was really the first. And David himself, um, appeared 25 years ago at Comdex with Bill gates, who apparently said, people are going to buy suits on the internet to you. And so I think I just really think, um, you know, the, the sort of the history of being first and, and things that we can't even imagine today that technology can do or seem so obvious now. Um, but your question about sort of what's hard about this? Um, I mean, there's there's a lot of pieces that I would say, um, we're still learning, um, side by side with retailers and brands. Um, when we came in and first started to think about the partnership, David had a strong vision for Ask Ralph. But, um, you know, sort of the technology for technology's sake is a fool's errand. And so I think the most important piece was the partnership piece. You know, I joked with my team, we had so many slides and so many demos. When we found out that Ralph Lauren was inviting them into their offices to talk about Ask Ralph, and David said, we're going to take you to our store and we're going to spend three hours and you're going to meet our sales associates. You're going to watch our customers shop, you're going to feel our product. And so I think what's hard is actually making sure you're applying the technology to the experience of the brand and making sure that the AI, which I think we're incredibly proud of, ask Ralph at Microsoft, because I think it starts to bring the front door of Ralph Lauren to so many consumers around the world. Um, Susan, how can art help us better understand the potential for AI? And then maybe how has is AI helped you better understand the potential for art? I think that's a great question. I, I love hearing kind of your stories about how to integrate something like an AI system or responsive system into into your work, because I think there's so much there's so much fear in the world today about that kind of implementation and translation. It definitely in the sectors of art and culture. And I think for me, art has been able to really shine a window into how we build these very human experiences into something that remains a very human experience. It just has this other layer of interpretation and data and technology. Um, for how it's worked with my work, is I started collaborating with a robotic system that I built, trained on two decades of my own data about 11 years ago as a way of really understanding about how it's affecting my own creativity, how to improve as an engineer. And I think what you said about just trying to implement and learn step by step has been a really, I think, a way of, uh, gathering knowledge through just experimentation that I think is useful for any sector. David, we launched time 100 AI because we really wanted to emphasize the role that people play in this technology. Um, but we find that many people find AI to be really dehumanizing. And I'm curious how you think about, um, a brand like yours, how it how you can use AI to better connect people to Ralph Lauren? Um, well, first of all, I'm here with the team that helped to execute this, and some are at this table. Some of you guys are spread out. You know, the truth is, we start with what we as people feel we need. And if AI is the right technology to help solve those challenges, Just then. That's very rewarding. Sometimes it's not. And there are other technologies that we'll explore to help us solve our problems. But it doesn't start with the technology usually. Although we look at what technologies are out there, we might find something that we say, oh, that's cool, we could use that for this, but generally starts with the challenge or the problem. And that's a very human thing. For us, it was very simple. We're a company that has grown around the world. We've got salespeople in stores and they don't know how to put the clothes together. So that's like a simple thing. Could technology help you get dressed in the morning, and could you do it in a way that is simple enough that you won't feel overwhelmed and you won't find it confusing and and it will be live in real time experience what technology works and AI work. This idea started 25 years ago. It has had iterations over the years, but we finally found the right marriage with the right technology to bring an age old question to life. Shelly, I won't ask you to look ahead 25 years, but thank you. I won't have the answer. You're welcome. Um. But look ahead. Five. What? What is the potential for this technology? What do you think it's going to be able to do for consumers? Yeah. I mean, and I think, you know, David tipped it. I mean, the reality is, is that people are they're already, you know, like 60% of consumers now in the US are using AI for product recommendations, for finding deals, and for more information about products themselves. So, um, you know, I think that I have an interesting, uh, you mentioned background because I lived in retail for a long time and now technology. But we've been websites themselves have not changed in terms of the fundamental structure for 25 years in terms of sort of, you know, the top navigation, the left navigation. Someone on my team calls the search bar the universal symbol of disappointment because people are searching, you know, and so I do think the traditional marketing or um, retail funnel of like search, click checkout is, is changing dramatically. And so what I love about the vision for ask Ralph and where I think, you know, not maybe not 25 years out. I think it's I think it's sooner, I really do. Um, but I think the, the it conversational way in which ask Ralph works where you go from like the old world of kind of clicks and carts to conversation, which is the, the, the thing as old as time, um, is, is where retail is going and the conversation between the customer and ask Ralph on what should I wear to an event that time magazine is hosting, can open the door to all sorts of other conversations, um, about, you know, where's my package? Or all sorts of other things that are that will bring down the barriers between consumers and brands. So that's where I think we're going, and I think it's going to happen, um, a lot faster than any of us will have expected, which is why this is such an exciting moment for us. So when we're talking about one name tonight, Ralph, and I'm curious if you could tell this group about another one name, which is Doug. Um, would you tell everyone what you've learned from Doug? Sure, sure. Uh, so, Doug, drawing operations unit generation 1 to 6 is the name of the, uh, collaborative drawing system that I built that I've been building over the past ten years. And I think each generation evolves with the technology that, um, I think is just a really interesting in that present day. So in 2015 it was recurrent neural networks and 2018 it was optical flow algorithms. And I've learned so many interesting things about working and building the system. But I think one of the ones that apply most to this conversation is that these systems are creative catalysts. It's a different way to engage with the creative process of picking out what to wear, of expressing yourself. And I think it can be the start of a really interesting dialogue between your customers. And and like the model, right? They can sort of rate. I haven't used the app yet, but I will. But I think there's an interesting feature and a communication layer there around communicating user preferences in in a way that I reinforce with my own drawing systems. So it's a different type of sculpting of data and technology, but I think it's one that opens up a really, really vital and contemporary conversation about how we feed back to these systems. So yeah, it's just a very exciting to find these other layers. David, these tools are jumping up everywhere right now. Um, why build one within Ralph Lauren? Why not just, you know, access some, you know, you put your data on open AI or wherever it can go. Why was it important for you to have your own owned and operated tool? Well, I don't think it did exist. And I don't think that, um, it was going to help us the way we wanted to be helped. I mean. This is something you didn't see out in the world. We didn't see it out there. You could go online and do a Google search and say, like, how do I put a look together? But we're dealing with real time inventory. So like if the shirts sold out five minutes before, it's not helpful, you know? So you want to you want to know exactly what I can do? I'm going out tonight or I'm going out in a week this weekend. How do I pull together? You know something for a wedding? It's going to be in a hotel in Vermont. You know, this is it'll. It's going to keep getting smarter. Also, it'll tell you now the temperature. And maybe someday it'll tell you the style of that street that it's on. And here's the here's the attitude. But ultimately, you know, what does exist is new technologies to use in new ways. We were looking at technology today where, you know, maybe you can see it, but now you can see yourself standing in in a hotel in Istanbul, or you can see yourself, you know, in a million looks, and it just keeps changing it with your face there, all the things we imagine. It's all happening slowly, but it's happening. And what are the, um, the risks and rewards for the type of data that's used to to process and support the vision that David's describing? Yeah. I mean, I think, um, you know, obviously the relationship that Ralph Lauren has to their customers and the trust that customers put in the brand and the experience. And I think to your other question. Consumers want to have a relationship with Ralph Lauren. And and then the rich history of data, whether it's, you know, all the content that they have and the way in which items get styled together. Um, that's really all part of the brand. And so, I mean, I know for us on the Microsoft side and there's been a lot written about it, and art, I think has been a fantastic way to challenge technology companies in this area is around the responsible use of AI. And so, I mean, that was one of the earliest conversations that we have, you know, on our side, six AI responsible principles. And it is all about privacy and security and transparency. Like you can't let the machines get ahead of the people. Um, and so, you know, that that has to be a principle and a principle we've had from the beginning. Because if that happens, then, you know, it's a very different experience. I think when one of the the threads running through this conversation is about collaboration, which is a key theme of your work, and I'm curious how you think about both the collaboration between human and the machine, but also specifically between an artist and a luxury house work that you've done before. What makes for successful collaboration? Um, I, I haven't done as so many collaborations with fashion. I'm very interested in that, but I think I did do a collaboration with Bulgari a few, I think, two years ago. And I think when values align, like with any partnership, um, it's really easy to move forward. I think it's, um, for, for that collaboration, it was really thinking about what artisanal technology and craft is in 2025. Um, really thinking about what is, um, kind of timeless in in how we, uh, how we create these works of art and how we create, uh, jewelry. That's also a work of art. So I think there's, um, those alignments are really at the center of what we're interested in. I think also, uh, brands that are really pushing forward and setting great examples for how to, um, use emerging technology is also really key because we've seen a lot of the kind of not so interesting actors out there, but I think we're, um, really when we support and collaborate with, uh, with kind of the right approach, I think we're sending the right message. David, you started to talk about this when you worked with the Microsoft team. You took them to a store. Um, and everyone knows what it feels like to be in a space that's created by Ralph Lauren. How do you think about that in a virtual or digital setting? What are your priorities? How do you make sure that when I access this tool, it feels like to your point that I'm walking into one of the spaces that you've built? Uh, it's a good question. I mean, when we started, um, we realized that the experience inside of a store is what makes it special. Um, clothes are just clothes. But what we try to do is create a movie, create an experience. How you wear the clothes, the context that you wear, the clothes, the world that inspires you, that we build around, the clothes you're stepping onto a stage, a stage set, and you want to live out that movie and it it. If you go to the internet and it's a flat screen and it's just a shirt and it's just a pair of pants, no one needs a shirt and no one needs a pair of pants. What you have to do is to inspire them by building the dream. We do it through movies. We do it through videos. We do it through advertising campaigns. But online you need to build the whole gestalt. And so we try to create voices and stories that build that context. So when you're reading about a pair of old jeans. There's a story about an old barn that maybe inspired those jeans. And when you're reading about the look of that woman, maybe there's an interview with a celebrity or personality who literally lives out that story that inspired us. And she will inspire you with with Ask Ralph. In reality, it was consumer is one is one type of person we're trying to talk to. It's also we want to train and develop our own employees. We want them to understand the culture of what we're doing, because you can wear things a million different ways. It's just clothes. It's boring. But when you are making a movie. That doesn't sound like a new tagline, but. I like clothes. It gets exciting when you use technology to bring it to life, and all of a sudden you've you've rethought what it is you're making. And that's that's our job is to take a to take a classic and put it through a new lens, a modern lens, and then all of a sudden people see it in a new way, and it it evolves your entire brand and your entire culture. Shelly, I'm curious, as someone whose career has taken her across retail and fashion and then enterprise technology, how would you rate Luxury's ability to innovate? Oh, um, well, I mean, I think it does go back to what David was saying. Like, you have to stay true to your brand and what your brand stands for. Uh, you know, in sort of the old world luxury was more fast follower in terms of e-commerce. And there was a lot of concern about how could you bring a luxury experience to a flat screen. Um, were you going to disrupt the physical store business? Um, but I what we saw definitely, um, through many customers, not just luxury. Is that, between Covid as like really teaching brands about how important the online experience was. And now fast forward to where we are with AI. Um, I'm not seeing I think I'm not seeing anybody be slow. Let's just put it that way. I think there we do see many customers sort of get into pilot purgatory, you know, and sort of think about the art of the possible with 250 use cases. And so what we really loved about Ask Ralph was there was such a clear vision, um, in terms of what, um, the team wanted to deliver, but also a mindset about experimentation. I mean, there was something that David said in some of the press that I thought was so fascinating about, you know, because, like the number of models and that are getting released in the technology world, It's hard for even us at Microsoft to keep up with. And David said, you know, in a way, training the model is the same way you train a new sales associate. They don't know everything when they start, but it gets smarter every day and every time you use it. And I think, um, and by the way, Ask Ralph has now inspired this whole industry. Um, I've got maté here from NRF. I mean, it's it's interesting. It was sort of like a shot around that was heard around the world. And so I think, um, I think having both sort of that clear vision of what you want to deliver, um, as well as, um, the excitement and the culture to experiment, um, has changed things in the conversation a lot. David, I want to give you the last question. Um, you've described ask Ralph as like having Ralph Lauren in your pocket, an image that I can't get out of my head. Um, what's the one piece of advice that he's given you that's always. That's always stayed with you when it comes to, you know, getting dressed in the morning. Um, you know, it's interesting. I'm looking at you. When I was a kid, my my dad used to wear this to work, and. And nobody would ever think to wear a fringe jacket to work. And I used to laugh at him when he'd put a cowboy hat on in New York City and, um, and even cowboy boots. And when you start to mix and play, you're having fun and you become a character and you enjoy your life. And I think there's a certain joy and confidence and inspiration that clothing and style can bring to the world. And we're living in a world that's changing very quickly. And and just to have a little chance to sort of go inside your head and be able to play and be joyous is very fulfilling. And I learned that very young. Well, thank you all very much. I hope this conversation bringing together technology, fashion and art has inspired you about what's possible with AI today. So thank you, thank you. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/"},"headline":"At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion","datePublished":"2025-10-23T03:55:00.000Z","dateModified":"2026-10-19T08:12:21.184Z","description":"Panelists discussed a collaboration between Ralph Lauren and Microsoft and how tech can enhance a customer’s experience.","url":"https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/","keywords":["Tech","overnight","sponsorshipblock","News desk edits"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7d5cc74cd301a84f/6998cade47fe51dac555c2d1/rl-microsoft-time-100-talk.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tharin Pillay","jobTitle":"Pillay is an editorial fellow at TIME.","url":"https://time.com/author/tharin-pillay/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7d5cc74cd301a84f/6998cade47fe51dac555c2d1/rl-microsoft-time-100-talk.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"rl-microsoft-time-100-talk","caption":"Sougwen Chung, Shelley Bransten, David Lauren","creditText":"Jordan Peck—Getty Images; Courtesy; Darren Gerrish—WireImage/Ralph Lauren/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/","name":"At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion","description":"On Wednesday, leaders in business, art, fashion, and technology gathered on the 102nd floor of New York’s One World Trade Center for a TIME100 Impact Dinner. 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The panelists were David Lauren, chief branding and innovation officer for Ralph Lauren, which sponsored the event; Shelley Bransten, corporate vice president, worldwide industry solutions, at Microsoft, which also sponsored the event; and artist and researcher Sougwen Chung, who founded Scilicet, a studio exploring human and non-human collaboration.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/rwcSzWhI/poster.jpg?width=720","uploadDate":"2025-10-23T21:26:42.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/rwcSzWhI.m3u8","embedUrl":"https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/","duration":"PT23M24S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/7327003/time100-impact-dinner-ai-fashion-ralph-lauren-microsoft/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```