--- title: Patagonia CEO: We Must Protect our Public Lands from Trump description: Patagonia CEO Ryan Gellert raises concerns about the Trump Administration's moves to rescind the the Roadless Area Conservation Rule. canonical: https://time.com/7315474/patagonia-protect-public-lands-trump/ author: Ryan Gellert article:opinion: true article:content_tier: free article:published_time: 2025-09-09T10:30:00.000Z article:modified_time: 2026-03-11T00:13:56.289Z article:section: Ideas og:title: Patagonia CEO: We Must Protect our Public Lands from Trump og:description: Patagonia CEO Ryan Gellert raises concerns about the Trump Administration's moves to rescind the the Roadless Rule. og:url: https://time.com/7315474/patagonia-protect-public-lands-trump/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6e6404b2759f9524/6998c9a29fbc7cec2ed9a662/Patagonia-Ryan-Gellert.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Ryan Gellert CEO of Patagonia og:type: article twitter:card: summary_large_image twitter:title: Patagonia CEO: We Must Protect our Public Lands from Trump twitter:description: Patagonia CEO Ryan Gellert raises concerns about the Trump Administration's moves to rescind the the Roadless Rule. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6e6404b2759f9524/6998c9a29fbc7cec2ed9a662/Patagonia-Ryan-Gellert.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  IDEASTime ideas # Patagonia CEO: We Must Protect our Public Lands from Trump  by [Ryan Gellert](https://time.com/author/ryan-gellert/)  ## Ryan Gellert Sep 9, 2025 10:30 AM UTC  Ryan Gellert, CEO of Patagonia in Seattle, Washington, US, on Tuesday, July 15, 2025. Ryan Gellert, CEO of Patagonia in Seattle, Washington, US, on Tuesday, July 15, 2025.David Ryder—Bloomberg/Getty Images  by [Ryan Gellert](https://time.com/author/ryan-gellert/)  ## Ryan Gellert Sep 9, 2025 10:30 AM UTC For the past 25 years, the Roadless Area Conservation Rule has kept vital forests and grassland safe from bulldozers, saws, excavators and drilling equipment. But now the more-than 45 million acres of pristine national forest it protects are at risk of being exploited for profit. In June, the Trump Administration [announced its intent](https://www.usda.gov/about-usda/news/press-releases/2025/06/23/secretary-rollins-rescinds-roadless-rule-eliminating-impediment-responsible-forest-management) to rescind the 2001 law, a hard-fought policy that prohibited the building or reconstruction of roads and timber harvesting in certain areas in national forests. At the time of its signing, it was the most commented-on rule in U.S. history, with [95%](https://www.deseret.com/environment/2025/09/07/roadless-rule-repealed-forest-public-land-lose-protection-conservation/) in [support](https://www.pew.org/-/media/assets/2019/03/pew-charitable-trusts---us-public-lands-survey-2019---memo-v4.pdf) of protecting forests and grasslands from development. Since enactment, it has become one of the country’s most consequential conservation policies ever. The U.S. Department of Agriculture, which oversees the U.S. Forest Service is attempting to paint rescinding the Roadless Rule as a way to protect us from wildfire and encourage responsible forest management. We should know better than to take the administration's statements at face value During Trump's first term, he [shrunk](https://www.npr.org/sections/thetwo-way/2017/12/04/567803476/trump-dramatically-shrinks-2-utah-national-monuments) the Bear Ears monument citing "federal overreach.” However, after this decision was announced, leaked emails [revealed](https://www.nytimes.com/2018/03/02/climate/bears-ears-national-monument.html) that the Department of Interior’s interest in gas and oil played a primary role in the decision. I believe that rescinding the Roadless Rule is simply another way for Trump to wring resources out of public lands again. This time, minerals. Indigenous Tribes’ ancestral homelands and hunting grounds could be under threat of mining, clear cutting, or development without consultation because of this decision. Critical wildlife habitat may be put at risk for alteration or wholesale destruction. It will also likely leave us with more polluted air and water. Millions of campers, hikers, climbers, paddlers, anglers and hunters could get locked out of areas they enjoyed access to for decades. By rolling back protections and opening our national forests to industry and “fire prevention” measures—often a [euphemism](https://grist.org/fix/opinion/forest-thinning-logging-makes-wildfires-worse/) for logging—we put more than 25,000 miles of trails, nearly 800 miles of whitewater runs and more than 8,500 climbing routes at risk of being lost forever. [Forests neighboring beloved places](https://www.outdooralliance.org/blog/2025/6/24/usda-plans-to-rescind-the-roadless-rule-putting-backcountry-recreation-at-risk) like the Appalachian Trail, Lake Tahoe, and the White Mountains as well as those bordering Glacier, Olympic, and Yellowstone national parks, will all be opened to development. Ironically, the Gifford Pinchot National Forest in Washington, named after the U.S. Forest Service’s first chief, would see more than 60,000 acres lose protection. While the outdoor industry, which accounts for [$1.2 trillion](https://recreationroundtable.org/news/new-data-shows-outdoor-recreation-is-a-1-2-trillion-economic-engine-supporting-5-million-american-jobs/) in economic output, relies on access to these areas to do business, so too do the communities that surround them. An estimated 158 million visitors to our national forests contributed [$13.7 billion](https://www.fs.usda.gov/sites/default/files/2022-National-Visitor-Use-Monitoring-Summary-Report.pdf) to the economy and helped support 161,000 related jobs. And more than [60 million](https://www.usda.gov/about-usda/news/blog/our-drinking-water-and-forest-service-research) Americans rely on drinking water from rivers and aquifers whose sources are within national forests. Reversing the Roadless Rule would slam the door shut on those local, often rural businesses that rely on recreation visitors only to roll out the red carpet to mining, timber corporations and the fossil fuel industry. This decision lines the pockets of industry executives at the expense of the rest of us who enjoy public lands. It also ignores that protecting nature often means protecting people. The climate and ecological crises are intensifying, and we are seeing their effects harm communities across the country. Forests, the largest terrestrial [carbon sinks](https://research.fs.usda.gov/sites/default/files/2022-04/hot-topic-carbon-status.pdf) in the world, are part of the solution. Inventoried roadless areas alone capture more than [15 million tons](https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/csp2.288) of carbon per year in the American West, 43.4 million tons in the Interior West and almost 4 million tons in the East. At a time when we should be doing everything in our power to decrease emissions, rescinding the Roadless Rule is illogical. With the [call for more logging](https://www.whitehouse.gov/presidential-actions/2025/03/immediate-expansion-of-american-timber-production/) to address a supposed need to boost domestic timber production, the government is actively contributing to an existential threat. Fortunately, the public recognizes how [backward](https://democrats-naturalresources.house.gov/media/press-releases/what-they-are-actually-saying%5Fand-what-the-trump-administration-is-ignoring-roadless-rule-rescission) this decision is. Indigenous Tribes, NGOs and elected officials all see this for what it really is. Business coalitions like Brands for Public Lands, of which Patagonia is one of more than 125 members, are rallying our respective communities to speak out. We know protecting nature is [a winning issue](https://time.com/7261219/patagonia-ceo-trump-shouldnt-sell-public-lands/) across political beliefs, but it’s on us to remind this administration how harmful this decision could be. As we saw when a few congresspeople attempted to sneak public land sales into the budget, we can rally together to protect the places we love. Elected officials like Montana Rep. Ryan Zinke came to public lands’ defense before, and we’ll need their support and that of citizens again—and again and again for as long as this continues. Profiting off the exploitation of public lands has always been the goal, and we will come to know it by many names. Our children and grandchildren will also likely face these same disguised attempts for decades to come—if there is anything left to protect, that is. The USDA’s [comment](https://www.federalregister.gov/documents/2025/08/29/2025-16581/special-areas-roadless-area-conservation-national-forest-system-lands) period on the attempt to kill off the Roadless Rule is open through Sept. 19\. All of us have in some way benefitted from the policy’s protections, whether through recreation, clean drinking water or otherwise. It’s time we pay it back. We need to speak up for the Roadless Rule—before it’s too late. [TIME Ideas](https://www.time.com/ideas) hosts the world's leading voices, providing commentary on events in news, society, and culture. We welcome outside contributions. 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