If you’re constantly checking your phone despite the pleas of your mom, boss or significant other, you might just be a “mobile addict” — and you’re not alone.
The average mobile user only launches an app 10 times per day, but a mobile addict, as defined by analytics firm Flurry, launches them more than 60 times each day. By tabulating how often some 500,000 apps were launched on 1.3 billion mobile devices over the past year, Flurry has deduced that the number of mobile addicts grew from 79 million people to 176 million people between March 2013 and March 2014 — an increase of 123%.
The Brief Newsletter
Mobile addicts skew female — there are approximately 15 million more women than men who fit the description — and they’re also young. Teens and college students make up a significant portion of the mobile addicts segment (cue anxieties about selfie-taking millennials).
Flurry’s data also suggested that middle-aged parents were becoming major mobile addicts, but researchers say it’s likely that older consumers are buying devices that are shared among their families. Don’t worry, your dad’s not on Snapchat — at least not yet.
SPONSORED FINANCIAL CONTENT
