--- title: We Need to Invest in the Heartland description: Here's why the Midwest is uniquely suited to lead the next wave of American renewal. canonical: https://time.com/7296349/invest-in-the-heartland/ author: Walter Carter article:opinion: true article:content_tier: free article:published_time: 2025-06-21T10:30:00.000Z article:modified_time: 2026-03-30T13:32:30.327Z article:section: Ideas og:title: We Need to Invest in the Heartland og:description: Here's why the Midwest is uniquely suited to lead the next wave of American renewal. og:url: https://time.com/7296349/invest-in-the-heartland/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte7810c8f1b9073f2/6998c7b066d4e3c7dfcbc964/Reeb-Hosack-neighborhood-Columbus-Ohio.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3840 og:image:height: 2160 og:image:alt: Drone Shot of Reeb-Hosack Neighborhood in Columbus, Ohio og:type: article twitter:card: summary_large_image twitter:title: We Need to Invest in the Heartland twitter:description: Here's why the Midwest is uniquely suited to lead the next wave of American renewal. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte7810c8f1b9073f2/6998c7b066d4e3c7dfcbc964/Reeb-Hosack-neighborhood-Columbus-Ohio.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # To Safeguard the American Dream, We Need to Invest in the Heartland > Sponsored content. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=cc310b07-fc76-4ced-bd13-65d78997671d&cr=time-nl-loop-2026q3-v1) by [Walter Carter](https://time.com/author/walter-carter/) and [Ratmir Timashev](https://time.com/author/ratmir-timashev/) Jun 21, 2025 10:30 AM UTC  The Reeb-Hosack neighborhood in Columbus, Ohio. The Reeb-Hosack neighborhood in Columbus, Ohio. halbergman—Getty Images by [Walter Carter](https://time.com/author/walter-carter/) and [Ratmir Timashev](https://time.com/author/ratmir-timashev/) Jun 21, 2025 10:30 AM UTC For too long, the national conversation about innovation, the future of higher education, and economic growth has been dominated by a handful of colleges and universities largely based in coastal power centers. In doing so, we’ve overlooked the rest of the country and have weakened the broader foundation of American capitalism and democracy. There is another path forward—and it runs through the heartland of America. Across the country, families, and employers are [rethinking the value of a college degree](https://time.com/6265266/america-college-degrees-essay/). Meanwhile, the pace of technological change is [accelerating](https://time.com/7205359/why-ai-progress-is-increasingly-invisible/)—AI is transforming industries, new sectors are emerging, and the demand for skilled talent is shifting rapidly. This comes at a time when [public trust in institutions is eroding](https://time.com/6959214/rebuilding-public-trust/), and millions of Americans are asking whether our systems still work for them. Whether America leads or lags in this new window of opportunity depends on how we respond. With bold leadership and deep partnerships between universities and the private sector, the heartland can become the driving force behind America’s next wave of innovation, economic competitiveness, and shared prosperity. Businesses and philanthropists are uniquely positioned to scale this pivotal moment: one that calls for a new, more inclusive era of American innovation and entrepreneurial growth. In the Midwest, universities are working hand-in-hand with businesses—and proving that the innovation and growth of the future will not be confined to any one part of the country. This region is uniquely suited to lead the next wave of American renewal. It has what the moment demands: grit, talent, urgency, and values that anchor capitalism in real lives and impact. As a nation, we often overlook where some of the most consequential innovation is happening. While innovation breakthroughs are happening at an exciting pace in the heartland, venture capital dollars continue to [concentrate](https://www.bloomberg.com/news/articles/2023-12-07/san-francisco-bay-area-nyc-boston-dominate-vc-investment-in-us?sref=qOsGM6Py) in California, New York, and coastal cities. Moreover, research centers are partnering with hospitals and farms, and in classrooms from coast to coast students are working with local employers to move forward in areas like AI, energy, bioscience, and robotics. This is where innovation reaches scale and serves everyday people, and not just markets or valuations. The future of American prosperity will be shaped by whether states, the federal government, and individual donors continue to invest in public universities embedded in their communities—institutions that serve as launchpads for discovery, entrepreneurship, and upward mobility for millions of people. For more than 80 years, universities have partnered with government and industry to drive innovation, advance research, and develop a skilled workforce. For the United States to maintain its global leadership, it is important for these three sectors to renew and strengthen their collaboration in the face of emerging challenges and opportunities. Public institutions, in fact, enroll three-quarters of the roughly 19 million college students in the United States, according to the [National Center for Education Statistics](https://nces.ed.gov/fastfacts/display.asp?id=372#Postsecondary-enrollment). More specifically, America’s land-grant institutions, created by and for the people, are uniquely positioned to rewrite the value proposition for higher education for the next generation. Access and opportunity are at the core of our mission, calling us to do work that directly benefits the people we serve. We exist to make life better in the communities of which we are a part. At The Ohio State University, demand is soaring for affordable academic programs, deep partnerships with industry, and innovation-based education and research. It’s why we launched the [Center for Software Innovation](https://urldefense.com/v3/%5F%5Fhttps:/software.osu.edu/%5F%5F;!!AU3bcTlGKuA!DBttaMIE7D7qlDRxnTOg-wQdrrosA%5FrkPYWNL9BVORacCalAlEO5znO6HWO-zB%5F3Ye9VuIbiDHQTwS9v4FMcm73ycSRzq8MXvw$) and joined the [NextGenAI consortium](https://urldefense.com/v3/%5F%5Fhttps:/openai.com/index/introducing-nextgenai/%5F%5F;!!KGKeukY!yCaE2b3i9%5FUgUTG-wX82Hbzp2Tx3ZTycSr4awWZNDUuh--ZNN1JVmXe3RPLuj2hBtiU%5FzEjT%5Fsow2xX4YDt8BJ67DFZ9o5k$) from OpenAI—bringing additional research grants, funding, and API access to AI-related campus work. But for partnerships like these to grow, we need a mindset shift—within universities and across business and philanthropy. Investors and employers must see the Midwest as a wellspring of ideas, talent, and leadership. More broadly, we must ensure research dollars and economic incentives reach every corner of America. These investments make the United States more resilient and competitive globally while unlocking a wider pool of ideas, perspectives, and solutions. When America invests in our universities, we invest in well-rounded citizens, building social mobility and stability, and research that literally saves lives. We know this from experience. One of us is a Navy airman turned university president. The other, a software entrepreneur turned university benefactor and investor. We’ve seen how cross-sector leadership can create durable, inclusive growth. But this work can’t be piecemeal. We need a national rallying cry to drive how, where, and why we invest in America’s future. That future can start in the heartland, if we recognize its potential and act accordingly. The heartland doesn’t just hold the key to America’s economic future—it holds the promise of a robust economy rooted in community, powered by purpose, and capable of restoring trust in systems meant to serve us all. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/7296349/invest-in-the-heartland/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7296349/invest-in-the-heartland/"},"headline":"To Safeguard the American Dream, We Need to Invest in the Heartland","datePublished":"2025-06-21T10:30:00.000Z","dateModified":"2026-03-30T13:32:30.327Z","description":"Here's why the Midwest is uniquely suited to lead the next wave of American renewal.","url":"https://time.com/7296349/invest-in-the-heartland/","keywords":["Education","freelance"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte7810c8f1b9073f2/6998c7b066d4e3c7dfcbc964/Reeb-Hosack-neighborhood-Columbus-Ohio.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Walter Carter","jobTitle":"Contributor","url":"https://time.com/author/walter-carter/"},{"@type":"Person","name":"Ratmir Timashev","jobTitle":"Contributor","url":"https://time.com/author/ratmir-timashev/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte7810c8f1b9073f2/6998c7b066d4e3c7dfcbc964/Reeb-Hosack-neighborhood-Columbus-Ohio.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Drone Shot of Reeb-Hosack Neighborhood in Columbus, Ohio","caption":"Drone Shot of Reeb-Hosack Neighborhood in Columbus, Ohio","creditText":"halbergman—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/education/","name":"Education"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/7296349/invest-in-the-heartland/","name":"To Safeguard the American Dream, We Need to Invest in the Heartland"}}]}] ```