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title: Tesla Is No Longer the Only Benchmark for EV Success
description: The success of EVs is no longer tethered to Tesla’s success.
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og:title: Tesla Is No Longer the Only Benchmark for EV Success
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1f375a80eb641745/6998c6121f67092fe2f5653f/tesla-sales-decline.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9)


# Tesla Is No Longer the Only Benchmark for EV Success

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> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=5dc7ad2f-d35b-4a2c-8f34-8585fa28982d&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
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| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=5dc7ad2f-d35b-4a2c-8f34-8585fa28982d&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=5dc7ad2f-d35b-4a2c-8f34-8585fa28982d&cr=time-nl-network-2026q3-v1)

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![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Justin Worland](https://time.com/author/justin-worland/)


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=96&quality=75&auto=webp)

## Justin Worland


Senior Correspondent

Apr 25, 2025 4:24 PM UTC

![Tesla cars parked at a dealership](https://static.time.com/v3/assets/bltea6093859af6183b/blt1f375a80eb641745/6998c6121f67092fe2f5653f/tesla-sales-decline.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

In an aerial view, brand new Tesla cars sit parked in a lot at a Tesla dealership on April 2, 2025 in California.

In an aerial view, brand new Tesla cars sit parked in a lot at a Tesla dealership on April 2, 2025 in California. Justin Sullivan—Getty Images

![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Justin Worland](https://time.com/author/justin-worland/)


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=96&quality=75&auto=webp)

## Justin Worland


Senior Correspondent

Apr 25, 2025 4:24 PM UTC

It didn’t take long for Elon Musk’s political advocacy and work in the Trump Administration to erode Tesla’s position as America’s uncontestable electric vehicle leader. As left-leaning consumers and outraged moderates complained about his crusade to remake the U.S. government, [Tesla’s car sales declined](https://time.com/7266929/heres-how-teslas-sales-have-been-hit-around-the-world/) in the first quarter of 2025 from the previous year. And, on Tuesday, the company reported a 71% decline in net income for the same period. All of this has been reflected in a share price that has declined more than 40% since its peak last December. 

Not too long ago, Tesla’s struggles would have been seen as a warning sign for broader EV takeup—and the push for decarbonizing transportation more broadly. The company was the first in the U.S. to market an electric car with mass appeal and remains the biggest purveyor of such vehicles stateside. 

But the bigger picture has evolved: the success of EVs is no longer tethered to Tesla’s success. EV sales in the U.S. increased year-over-year for nearly every other automaker. In Europe, Volkswagen’s EV sales overtook those of Tesla, making the German company the continent’s top EV producer. Globally, [Chinese automaker BYD](https://time.com/6554994/china-byd-ev-takeover/) was the best selling EV brand in the first quarter. [Projections](https://about.bnef.com/blog/five-energy-transition-lessons-for-2025/) [vary](https://www.jdpower.com/business/resources/e-vision-intelligence-report-january-2025), but analysts still expect EV deployment to continue at pace—in the U.S. and around the world. 

Tesla forged the path to EVs, but it may not be the leader that takes the U.S. all the way to an electric future. 

**Just from looking at the numbers, it would be easy to** roll your eyes at the suggestion that Tesla has lost any of its prowess. Despite the decline in sales, the company remains far and away the biggest seller of EVs. And, at the time of writing, it has a formidable financial position with a market cap of $880 billion—worth more than 20 times the Ford Motor Company. 


“The future of the company is fundamentally based on large-scale autonomous cars and large-scale, large volume, vast numbers of autonomous humanoid robots,” Musk said on the earnings call.

But there’s more to Tesla’s market cap than EVs. On the company’s earnings call this week, Elon Musk and other senior executives did discussthe planned release of a new, lower-priced model, but much of the focus centered on plans for autonomous vehicles and AI-powered robots. Indeed, its valuation, which is more than 140 times its earnings, can in large part be interpreted as a bet that the company will have new technology breakthroughs beyond just selling EVs. 

Meanwhile, the picture for other automakers is complicated, to say the least. Many have pulled back on their EV ambitions, nixing some of the most ambitious plans for new factories amid evolving consumer sentiment and political whiplash in the U.S. as the new administration pulls back supportive policies. Even still, legacy automakers continue to roll out new models to fight for market share—including a range of lower-priced EVs aimed at attracting less wealthy consumers. Chevrolet, Ford, and Rivian all have models coming down the road aimed at the middle of the market—and do so without the political baggage that Musk has attached to Tesla. Globally, Chinese EVs have entered new markets at a price point well below those of any Western manufactured cars. 


There’s no question that the path ahead remains complicated for EV deployment—and decarbonization of the transport sector. But, for the first time, looking to Tesla may not provide such a representative view. 

_To get this story in your inbox, subscribe to the TIME CO2 Leadership Report newsletter_ [_here_](https://www.time.com/co2-newsletter)_._

_This story is supported by a partnership with_ [_Outrider Foundation_](https://outrider.org/) _and Journalism Funding Partners. TIME is solely responsible for the content._

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