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title: 7 Signs It&#x27;s Time to Take Your Memory Issues Seriously
description: We asked brain health experts to share the red flags you shouldn&#x27;t ignore.
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# 7 Signs It's Time to Take Your Memory Issues Seriously

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=550c01ac-4f37-4360-9d15-2ef2fbf897ff&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=550c01ac-4f37-4360-9d15-2ef2fbf897ff&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=550c01ac-4f37-4360-9d15-2ef2fbf897ff&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Angela Haupt](https://static.time.com/v3/assets/bltea6093859af6183b/blt9017db6830387e9d/698a3db1929fad49ffbf9e43/Angela_Haupt-e1686328764167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Angela Haupt](https://time.com/author/angela-haupt/)


![Angela Haupt](https://static.time.com/v3/assets/bltea6093859af6183b/blt9017db6830387e9d/698a3db1929fad49ffbf9e43/Angela_Haupt-e1686328764167.jpg?branch=production&width=96&quality=75&auto=webp)

## Angela Haupt


Apr 25, 2025 2:24 PM UTC

![post-its](https://static.time.com/v3/assets/bltea6093859af6183b/bltdf0390a8120fac50/6998c611f1b0823c4a6f145c/post-its.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

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A Set of Blank Yellow Adhesive Notes Isolated on White Background Front View, Clipping Path. Sunyixun—Getty Images

![Angela Haupt](https://static.time.com/v3/assets/bltea6093859af6183b/blt9017db6830387e9d/698a3db1929fad49ffbf9e43/Angela_Haupt-e1686328764167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Angela Haupt](https://time.com/author/angela-haupt/)


![Angela Haupt](https://static.time.com/v3/assets/bltea6093859af6183b/blt9017db6830387e9d/698a3db1929fad49ffbf9e43/Angela_Haupt-e1686328764167.jpg?branch=production&width=96&quality=75&auto=webp)

## Angela Haupt


Apr 25, 2025 2:24 PM UTC

If the neurologist Dr. Daniel Lesley sees 10 patients a day, at least half ask him the same question: Are the brain lapses they’re experiencing a normal part of aging? Or should they be worried?

“People have an absolute terror of losing their memory and thinking they're losing themselves,” says Lesley, who works at Remo Health, a virtual dementia care company. “They don't know what’s normal, what's potentially a sign of something bad, and what's reversible.”

Just like every other organ in the body, the brain changes as you get older. Occasional, subtle memory problems—like not remembering where you parked at Costco—are usually no big deal. “Part of normal aging is paying less attention to details, and more attention to patterns and dynamics," Lesley says. “It may also become more difficult to access things quickly,” like names and certain words.

When sporadic trouble becomes a regular occurrence, however, and other memory issues pop up—like repeating questions or missing appointments—it’s time for an evaluation. If you’re not sure, ask a spouse, friend, or adult child, suggests Dr. Zaldy S. Tan, director of the memory and healthy aging program at Cedars-Sinai Medical Center. “Have a conversation: ‘Have you noticed me repeating anything or asking the same questions? Have you noticed me misplacing things more often?’ Because we’re not necessarily the best judge of our memory—we don’t remember what we forget,” he says.


If you decide to make an appointment, it helps to be prepared. Don’t just tell your doctor you’re getting forgetful, Tan advises; everyone has the occasional senior moment, no matter their age. Log your memory problems in a journal that you take to the visit. That way, “you can be specific about what you're forgetting, how often it happens, and how consequential these things are,” he says.

We asked brain health experts to share the signs that it’s time to take your memory problems seriously.

### **You have trouble with familiar tasks**

Young people often love to multitask, jumping between texting and watching TikTok videos and cooking dinner. That’s perfectly doable, because their brains are more plastic—able to easily change and adapt—than those of older folks, and their attention spans tend to be more robust, Tan says. Once you get to middle age, your capacity for paying attention starts to decrease; plus, you’ll probably have a lot more on your plate. That means that one day, when you’re making breakfast, you might blank on how to use the toaster oven. “I liken it to having a lot of balls in the air,” he says. “I used to be able to juggle five balls, and now I'm only able to juggle four. Guess what? The fifth is the toast, and it’s burned.”


**Read More:**[_9 Things You Should Do for Your Brain Health Every Day, According to Neurologists_](https://time.com/7081407/brain-health-neurologist-tips/)

If you’re not multitasking, however, and you suddenly can't remember how to use the washing machine, or you forgot to turn off the stove again and it caused a small fire, that’s more worrisome. “If you were distracted, I would say, ‘Hey, maybe you should pay more attention to what you’re doing,’” Tan says. But if that task was your sole focus, and you still ruined the clothing because you washed it in bleach, consider seeking an evaluation.

### **You miss your usual commitments**

If you start dropping the ball on routines or activities you've been doing for a while, something more serious than normal aging could be at play. One of Tan’s patients, for example, had picked up her grandchildren from school for years, but suddenly forgot to do so one day. “I think she thought it was a Saturday, not a Friday,” he recalls. “In and of itself, it’s not like, ‘Oh, you have dementia.’ But it’s certainly something worth noting.” 


When to worry depends on your baseline, he adds. For some people, forgetting one important commitment might be so out of character that it warrants at least mentioning to a primary care doctor. Others, however, may realize they were stressed or especially busy when it happened, and probably don’t need to take it too seriously until it becomes a pattern.

### **Your personality or mood changes**

Several [symptoms that aren’t memory-related](https://pmc.ncbi.nlm.nih.gov/articles/PMC4335988/#s3) are associated with early Alzheimer's and dementia, including irritability, depression, anxiety, and apathy. “You can see some of these changes beginning years before the diagnosis of dementia is confirmed,” says Dr. Gary Small, chair of psychiatry at Hackensack University Medical Center. “People tend to think of this as a cognitive disease, but it’s a behavioral disease, too.”

### **You misplace important belongings**

If you’re walking in the door and talking on the phone—while making a beeline to the fridge for a snack—you might set your keys down and forget exactly where you put them. That's because you were multitasking, Tan says. Misplacing things becomes much more concerning, he adds, if it happens frequently, which all depends on your baseline. Some people are naturally scatterbrained, while others are highly organized, so if they suddenly start losing things, it’s a red flag.


**Read More:** [_The Best Way to Treat Insomnia_](https://time.com/7011068/insomnia-best-treatment-sleep-schedule/)

Tan always asks patients: Did you forget something important? For example, maybe you left your credit card at a restaurant or your wedding ring at the Pilates studio. Making a habit of misplacing those types of items, which people usually pay close attention to, is more alarming than forgetting where you tossed your keys, he says. Once it happens a few times, or enough that it’s causing a real headache in your life, bring it up with your doctor.

### **You repeat certain questions**

Some people are notorious for telling the same stories over and over again—and in those cases, it may be little more than a (sometimes annoying) personality trait. Yet one of the most common complaints Tan hears about is that people ask the same questions or repeat the same stories—and it usually comes from their spouse, friend, or adult child. “They’ll say, ‘My mom keeps repeating the same questions, or telling me the same stories,’” Tan says. He responds by asking what the allegedly forgetful person was doing the first time around. If they were driving and listening to a podcast while asking what time the birthday party at cousin Tom’s was the next weekend—and then they asked again a few days later—that’s usually no big deal. “But if there’s no reason to believe that they just weren't paying attention, then that is of concern,” he says. It really comes down to their usual state: If your mom has always been a repeater, that’s just her. But if it’s a new development, it’s worth investigating.


### **You get lost in familiar places**

Following directions is based on visual-spatial memory. As Tan explains: “To get to the grocery store, I know that I have to turn right here, and then left there, and then there’s a drugstore on the corner, and that’s when I make a sharp left.” When people start getting lost in familiar places, it’s usually because their visual-spatial memory is affected. Provided you’re paying close attention to where you’re driving, “That’s a red flag, unless a place has changed a lot,” he says.

### **Your parent developed Alzheimer’s at the same age**

Age of symptom onset tends to be consistent within families. If your mother developed dementia at 85, and you’re occasionally misplacing your keys in your early 60s, you’re probably experiencing normal aging, Small says. If she was diagnosed with Alzheimer’s at age 62, on the other hand, there’s more reason to take your slip-ups seriously.


**Read More:** [_9 Ways to Set Healthy Boundaries With Your Parents_](https://time.com/7279374/how-to-set-boundaries-parents/)

Over the years, Small has treated plenty of people with mild cognitive impairment, and many remain relatively stable with interventions like lifestyle changes and medication. “There’s a lot of pushback to finding out,” Small says. “But you can do a lot to keep your mind healthy, and even if you do have a diagnosis of early dementia or mild cognitive impairment, it’s not a reason to run away. It’s really a reason to be proactive.”

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