--- title: Goop: Gwyneth Paltrow's Company Lost Money in 2012 and 2011 description: The lifestyle company may be consciously uncoupling with its cash flow as its expenses—including Paltrow's significant cut—exceed profits canonical: https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/ author: Nolan Feeney article:opinion: false article:content_tier: free article:published_time: 2014-04-22T21:42:01.000Z article:modified_time: 2026-02-21T07:26:30.470Z article:section: Entertainment og:title: Gwyneth Paltrow's Goop is in financial trouble og:description: The lifestyle company may be consciously uncoupling with its cash flow as its expenses—including Paltrow's significant cut—exceed profits og:url: https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=733&quality=75&auto=webp&crop=16:9 og:image:width: 733 og:image:height: 412 og:image:alt: Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013. og:type: article twitter:card: summary_large_image twitter:title: Gwyneth Paltrow's Goop is in financial trouble twitter:description: The lifestyle company may be consciously uncoupling with its cash flow as its expenses—including Paltrow's significant cut—exceed profits twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=733&quality=75&auto=webp&crop=16:9 ---  # Gwyneth Paltrow's Goop Lost Money in 2012 and 2011 > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Apr 22, 2014 9:42 PM UTC  Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013. Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013. Mike Marsland—WireImage/Getty Images  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Apr 22, 2014 9:42 PM UTC Gwyneth Paltrow’s lifestyle company Goop, famous for its weekly newsletter, was in debt and losing money through the end of 2012, the company’s [corporate records](http://amradaronline.files.wordpress.com/2014/04/goop-ceo-thousands-wm.pdf) reveal. Unaudited financial statements for the privately-held company that were filed with the UK’s Companies House state that Goop reported a 2012 loss of around $39,000 (£22,954), [Radar Online reports](http://radaronline.com/exclusives/2014/04/goop-gwyneth-paltrow-lifestyle-company-losing-thousands/?utm%5Fsource=skimlinks.com&utm%5Fmedium=referral&utm%5Fcampaign=skimlinks.com). That was a big improvement from 2011, however, when the company reported nearly $260,200 (£155,834) in losses. The company had real revenue — the records show significant product sales and income from Groupon — but expenses exceeded gross profits. Compensation for Paltrow and recently departed Goop CEO Sebastian Bishop was one of the more notable administrative expenses. The two took in close to $589,000 (£350,000) together in 2012, nearly a third of the company’s gross profits that year and a significant increase from the almost $173,000 (£102,788) they received the previous year. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/"},"headline":"Gwyneth Paltrow's Goop Lost Money in 2012 and 2011","datePublished":"2014-04-22T21:42:01.000Z","dateModified":"2026-02-21T07:26:30.470Z","description":"Gwyneth Paltrow's lifestyle website appears to have unconsciously uncoupled with its cash flow, at least in 2011 and 2012, as its expenses—including significant compensation for the actress—exceeded revenues","url":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/","keywords":["celebrities","groupon","Companies","Gwyneth Paltrow","goop"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013.","caption":"Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013.","creditText":"Mike Marsland—WireImage/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/","name":"Gwyneth Paltrow's Goop Lost Money in 2012 and 2011"}}]}] ```