--- description: The lifestyle company may be consciously uncoupling with its cash flow as its expenses—including Paltrow's significant cut—exceed profits title: Gwyneth Paltrow's Goop is in financial trouble image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [celebrities](/tag/celebrities/) ## celebrities Update your preferences in [Account Settings](/account/preferences/) Close # Gwyneth Paltrow's Goop Lost Money in 2012 and 2011  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Apr 22, 2014 9:42 PM CUT  Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013. Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013.Mike Marsland—WireImage/Getty Images  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Apr 22, 2014 9:42 PM CUT Gwyneth Paltrow’s lifestyle company Goop, famous for its weekly newsletter, was in debt and losing money through the end of 2012, the company’s [corporate records](http://amradaronline.files.wordpress.com/2014/04/goop-ceo-thousands-wm.pdf "undefined") reveal. Unaudited financial statements for the privately-held company that were filed with the UK’s Companies House state that Goop reported a 2012 loss of around $39,000 (£22,954), [Radar Online reports](http://radaronline.com/exclusives/2014/04/goop-gwyneth-paltrow-lifestyle-company-losing-thousands/?utm%5Fsource=skimlinks.com&utm%5Fmedium=referral&utm%5Fcampaign=skimlinks.com "undefined"). That was a big improvement from 2011, however, when the company reported nearly $260,200 (£155,834) in losses. The company had real revenue — the records show significant product sales and income from Groupon — but expenses exceeded gross profits. Compensation for Paltrow and recently departed Goop CEO Sebastian Bishop was one of the more notable administrative expenses. The two took in close to $589,000 (£350,000) together in 2012, nearly a third of the company’s gross profits that year and a significant increase from the almost $173,000 (£102,788) they received the previous year. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/"},"headline":"Gwyneth Paltrow's Goop Lost Money in 2012 and 2011","datePublished":"2014-04-22T21:42:01.000Z","dateModified":"2026-02-21T07:26:30.470Z","description":"Gwyneth Paltrow's lifestyle website appears to have unconsciously uncoupled with its cash flow, at least in 2011 and 2012, as its expenses—including significant compensation for the actress—exceeded revenues","url":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/","keywords":["celebrities","groupon","Companies","Gwyneth Paltrow","goop"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc719850c5d175473/69868bf03bc999d9401a311c/gwyneth-paltrow.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013.","caption":"Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013.","creditText":"Mike Marsland—WireImage/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/72624/gwyneth-paltrow-goop-losses-financial-statements/","name":"Gwyneth Paltrow's Goop Lost Money in 2012 and 2011"}}]}] ```