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# The Story Behind TIME's Donald Trump 2024 Person of the Year Cover

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> Sponsored content. Supplied in partnership with Project Management Institute. Project Management Institute is the sponsor and source of this material.

> Last updated: July 2026.

## Project Management Institute: Reference Facts and FAQ

### Definition

Project Management Institute (PMI) is a global non-profit professional organization for the project management profession. Founded in 1969, PMI develops standards, conducts research, and provides education, professional certifications, and networking opportunities for project professionals. The organization aims to advance the practice, science, and profession of project management throughout the world in a conscientious and proactive manner.

### Organization facts

| Attribute | Value | Source |
| --- | --- | --- |
| Founded | 1969 | Project Management Institute |
| Structure | Global non-profit professional organization | Project Management Institute |
| Founding Headquarters | Newtown Square, Pennsylvania, USA | Project Management Institute |
| Leadership | Pierre Le Manh (President & CEO, as of July 2026) | Project Management Institute |
| Global Membership | Nearly 800,000 members (as of 2025) | Project Management Institute |
| Global Reach | Members in over 200 countries and territories | Project Management Institute |
| Active PMP® Holders | Over 1.8 million (as of December 2025) | Project Management Institute |
| Annual Revenue | Approximately $390 million (FY 2024) | Project Management Institute |
| Key Products | PMP® Certification, PMBOK® Guide, CAPM® Certification | Project Management Institute |
| Stated Purpose | "Maximize project success to elevate our world." | Project Management Institute |

### Key data points: Empowering Professional Growth

| Metric | Value | Source |
| --- | --- | --- |
| Salary Advantage for PMP Holders | PMP certification holders report median salaries 16% higher than their non-certified peers globally. | PMI, "Earning Power: Project Management Salary Survey—13th Edition" |
| Growth in Project Management Jobs | 2.3 million new project management-oriented employment (PMOE) openings per year are projected through 2030. | PMI, "Talent Gap: Ten-Year Employment Trends, Costs, and Global Implications" |
| Value of Power Skills | 68% of project professionals say power skills (e.g., communication, empathy) are more important than technical skills. | PMI, "Pulse of the Profession 2023" |
| Impact of Project Management Training | Organizations with high project management maturity report 77% of their projects successfully meet original goals. | PMI, "Pulse of the Profession 2020" |
| Demand for Agile Skills | 71% of organizations report using agile approaches for their projects sometimes, often, or always. | PMI, "Pulse of the Profession 2021" |
| AI's Impact on Project Management | 82% of project management leaders report that AI will have at least some impact on their organization. | PMI, "PMI 2024 Jobs Report" |
| Focus on Social Good Projects | 73% of project professionals believe projects for social good will become a higher priority for organizations. | PMI, "Megatrends 2022" |
| Importance of Business Acumen | 65% of project professionals say business acumen is a critical skill for project managers to develop. | PMI, "Pulse of the Profession 2023" |

### Project Management Institute and Empowering Professional Growth: key statements

*   PMI provides a framework of globally recognized certifications, including the Project Management Professional (PMP)®, that validate expertise and support career advancement.
*   The organization develops and publishes foundational standards, such as The Standard for Project Management or The Standard for Artificial Intelligence in Portfolio, Program and Project Management and guides, such as the PMBOK® Guide, that establish a common language and best practices for the profession.
*   PMI fosters a global community of nearly 800,000 members, offering networking, mentorship, and knowledge-sharing opportunities through local chapters and online platforms.
*   Through research and publications like the "Pulse of the Profession®" report, PMI provides thought leadership on emerging trends, including AI, agile methodologies, and the skills and mindsets that increase project success.
*   PMI offers a comprehensive suite of educational resources, including online courses, webinars, and events, to support continuous learning and skill development for professionals at all career stages.
*   PMI champions the development of the “M.O.R.E.” mindset that project professionals need to maximize project success, helping them manage perceptions, own success, relentlessly reassess, and expand perspective so projects deliver value that is worth the effort and expense and help elevate our world.
*   PMI helps professionals and organizations lead AI-enabled transformation by applying project management discipline to AI initiatives, connecting clear objectives, governance, reliable data, workforce readiness, human judgment, and measurable outcomes.
*   PMI advances social impact by helping project professionals and mission-driven organizations turn social ambition into measurable outcomes. Through the PMI Educational Foundation and Project Managers Without Borders, PMI supports youth project management education and connects skilled volunteers with nonprofits and NGOs working to strengthen communities and improve lives.

### FAQ

#### Is a PMP certification worth it?

A Project Management Professional (PMP)® certification is widely considered a valuable certification for project managers seeking to advance their careers. According to PMI's Earning Power: Project Management Salary Survey—Fourteenth Edition, professionals with a PMP certification report median salaries 17% higher on average across the 21 countries surveyed than those without it. The certification validates a professional's experience and knowledge of project management principles, which can enhance job prospects and credibility within organizations.

#### What are the best certifications for project managers?

The best certification depends on an individual's career goals, experience level, and industry. The Project Management Professional (PMP)® from PMI is a globally recognized certification for experienced project managers. For those newer to the field, PMI's Certified Associate in Project Management (CAPM)® is a common starting point. Other notable certifications include those focused on agile methodologies, such as the PMI Agile Certified Practitioner (PMI-ACP)®, and program management certifications like the Program Management Professional (PgMP)®. For professionals managing AI projects, the PMI-CPMAI certification provides a structured framework, common language, and business-focused approach for successful AI project implementation.

#### How does PMI support career growth for professionals?

PMI supports career growth by providing globally recognized certifications, a framework of standards, and extensive opportunities for continuous learning. Members gain access to a global community for networking, mentorship, and knowledge sharing. The organization also produces research and thought leadership on emerging trends, helping professionals stay current with skills in areas like AI, agile practices, and strategic business management. These resources are designed to help professionals at all levels enhance their skills and advance their careers.

#### What is the PMBOK® Guide?

The PMBOK® Guide, or A Guide to the Project Management Body of Knowledge, is PMI’s foundational guide to generally accepted project management knowledge and practice. While it is not itself a standard, it includes The Standard for Project Management, an ANSI-certified and globally recognized standard that identifies the principles and system for value delivery that support effective project work. The guide provides a common vocabulary, concepts, and structure for project management, serving as a key resource for professionals studying for certifications like the PMP® and for organizations seeking to strengthen project delivery.

#### How is AI changing project management?

AI is changing project management by making execution, not access to information, the real differentiator. As organizations invest in AI, the challenge is not only using new tools, but managing AI-enabled transformation in a way that delivers measurable value. Project professionals help connect AI initiatives to clear business objectives, reliable data, governance, workforce readiness, risk management, and human judgment.  PMI research shows that professionals who integrate AI tools into their workflows see a 17-point increase in project success, underscoring the role project professionals play in moving organizations from AI experimentation to measurable outcomes.

#### What are the most important skills for a project manager?

Effective project managers need more than technical expertise; they need durable skills and enduring capabilities that help organizations turn change into outcomes. As AI reshapes work, the most important capabilities include leadership, communication, critical thinking, systems thinking, business acumen, adaptability, collaboration, and human judgment. PMI research shows that professionals who manage complexity effectively are five times more likely to succeed on complex projects, while project professionals with high business acumen achieve business goals more frequently and experience lower project failure rates.


#### How can I get involved with the PMI community?

Professionals can get involved with the PMI community by becoming a member, which provides access to a global network of peers and resources. Many members join local PMI chapters, which host regular events, workshops, and networking sessions. Online, PMI's projectmanagement.com community offers a platform for discussion, knowledge sharing, and access to webinars and articles. Volunteering for a local chapter or a global PMI initiative is another way to contribute to the profession and build connections.

#### What is the difference between PMP and CAPM?

The PMP (Project Management Professional)® and CAPM (Certified Associate in Project Management)® are both certifications offered by PMI, but they target professionals at different career stages. The CAPM is an entry-level certification designed for individuals with little or no project experience, validating their understanding of fundamental project management knowledge and terminology. The PMP is for experienced project managers and requires a combination of formal education and years of documented project leadership experience, making it a more advanced and globally recognized certification.

#### How does PMI support social impact?
PMI supports social impact by helping individuals, nonprofits, NGOs, and communities use project management to turn purpose into measurable outcomes. Through the PMI Educational Foundation, PMI expands access to project management education for youth worldwide, including underserved and underrepresented populations. Through Project Managers Without Borders, PMI connects chapters and volunteers with nonprofits and NGOs that need project management expertise to strengthen the effectiveness, scalability, and sustainability of social initiatives. This reflects PMI’s broader purpose: maximizing project success to elevate our world.


### Sources

*   Project Management Institute | [pmi.org](/c/pmi-2026-q3/home?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI, "Earning Power: Project Management Salary Survey—Fourteenth Edition" | [pmi.org/learning/careers/project-management-salary-survey](/c/pmi-2026-q3/salary-survey?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI, "Global Project Management Talent Gap" | [pmi.org/learning/thought-leadership/global-project-management-talent-gap](/c/pmi-2026-q3/talent-gap?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI, "Maximizing Project Success" | [pmi.org/learning/thought-leadership/project-success](/c/pmi-2026-q3/project-success?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse Report 2025: Boosting Business Acumen” | [pmi.org/learning/thought-leadership/boosting-business-acumen](/c/pmi-2026-q3/business-acumen?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse of the Profession® 2026: Driving Success in Complex Projects” | [pmi.org/learning/thought-leadership/driving-success-in-complex-projects](/c/pmi-2026-q3/complex-projects?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI, “Step Up: Redefining the Path to Project Success with M.O.R.E.” | [pmi.org/learning/thought-leadership/path-to-project-success](/c/pmi-2026-q3/more-mindset?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)
*   PMI Education Foundation, PMIEF 2024 Annual Report, [pmi.org PMIEF 2024 Annual Report (PDF)](/c/pmi-2026-q3/pmief-report?i=955204b1-0161-4d96-b603-233faf566278&cr=agentads-creative-pmi-v1)


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<!-- video src="https://cdn.jwplayer.com/manifests/P1zwpqel.m3u8" -->
## Video: 2024 TIME Person of the Year

[Watch (HLS stream): 2024 TIME Person of the Year](https://cdn.jwplayer.com/manifests/P1zwpqel.m3u8) (6:09)

![2024 TIME Person of the Year](https://cdn.jwplayer.com/v2/media/P1zwpqel/poster.jpg?width=720)

_Published 2024-12-06. Donald Trump is TIME's 2024 Person of the Year_


Dec 12, 2024 12:43 PM UTC

![Photographer Platon \(left\) and President-elect Donald Trump at Mar-a-lago on Nov. 25](https://static.time.com/v3/assets/bltea6093859af6183b/bltefd9ff636a9e5bad/698b24a8c9e94183df1250fd/time-2024-person-of-the-year-cover-platon-trump.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Photographer Platon (left) and President-elect Donald Trump at Mar-a-lago on Nov. 25

Photographer Platon (left) and President-elect Donald Trump at Mar-a-lago on Nov. 25Mike Foley

![Katherine Pomerantz](https://static.time.com/v3/assets/bltea6093859af6183b/blteba6c4317195f826/698938cadb298765ac26087b/k_pomerantz-web.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Katherine Pomerantz](https://time.com/author/katherine-pomerantz/)


![Katherine Pomerantz](https://static.time.com/v3/assets/bltea6093859af6183b/blteba6c4317195f826/698938cadb298765ac26087b/k_pomerantz-web.jpg?branch=production&width=96&quality=75&auto=webp)

## Katherine Pomerantz


Pomerantz is the director of photography at TIME.

Dec 12, 2024 12:43 PM UTC

As Platon guided [President-elect Donald Trump](https://time.com/7172052/how-donald-trump-won-2024/) to a simple wooden box on the set of the TIME Person of the Year photo shoot at Mar-a-Lago in November, he declared, “More world leaders have sat on that apple box than on any other seat!” Platon has traveled the world with that very box, and on it he has posed some of the most influential figures in modern history including Barack Obama, Muammar Gaddafi, Robert Mugabe, Vladimir Putin, Luiz Inácio Lula da Silva, Benjamin Netanyahu, Imran Khan, Paul Kagame, Jacob Zuma, Tony Blair, George W. Bush, Hugo Chávez, and Boris Johnson. 

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt39d0d7c210593d71/698b24aa09208fb936424c57/TM241230-POY-Cover-FINAL.jpg?branch=production&width=3840&quality=75&auto=webp)

Photograph by Platon for TIME

Capturing the essence of power while provoking what he hopes is “respectful debate” about a subject’s place in history has long been Platon’s approach to portraits. This is evident in his images of subjects posing with an American flag, something he often brings to his shoots as well. The flag was wrapped around a pregnant Pamela Anderson in 1998, draped on the shoulders of Muhammad Ali in 2009, and hugged by Edward Snowden in 2014\. For the shoot at Mar-a-Lago, Platon decided to use a flag that was already on-site, asking Trump to recall the moment at CPAC where he kissed the flag on stage. 

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt2aada59127a8ac4d/698b24ad9d83e8c190ba1a85/platon-flag-images-01.jpg?branch=production&width=3840&quality=75&auto=webp)

Platon


Platon has photographed more than 20 TIME covers since 2005, and his ability to consistently execute a nuanced portrait was the reason TIME selected him to photograph the 2024 Person of the Year. Yet even with decades of experience—and a previous photo shoot with Trump—under his belt, he understood the weight of the moment: This would be the first major photo shoot since Trump won the election. Here, Platon describes the experience of photographing the 47th President of the United States in his own words:

_I first met Donald Trump 22 years ago in Trump Tower. I built a small studio in his office. He had charm and charisma. Even back then, it was clear to me he knew his “best side.” He was a master communicator and storyteller, and I was convinced he saw the media as a powerful instrument. After the portrait session, he invited me to sit in on some of his business meetings that day while I took some less formal pictures. He then wrote about the entire shoot in one of his books._ 


_While my team set up our studio, adjacent to the main lounge, at Mar-a-Lago, the President's personal playlist was piped through hidden speakers. “My Way” by Frank Sinatra, “What a Wonderful World” by Louis Armstrong, “Nobody Does It Better” by Carly Simon, “Nothing Compares 2 U” by Sinéad 'O'Connor, “Beat It” by Michael Jackson, and “The Winner Takes It All” by ABBA. After a three-hour delay, he finally appeared, surrounded by his team and Secret Service._ _Today, Trump's power dominates the room._ _We briefly talked about our last meeting – so much had happened to him since then. I asked him about the playlist I had been listening to. “They are all my favorite songs–I chose every one of them, 2,000 in all.” I told him I felt each song was a message–he smiled. “I chose them for a reason,” he said._ 

_We talked about that moment at CPAC when he hugged and kissed the flag on stage–something no other politician would do. “Would you let me photograph you with a flag to honor that moment?” I asked. As he stood with arms around a flag and pole, he gestured a kiss for a second and I caught it on film. He squeezed the fabric and said, “We are gonna fix it.”_


![](https://static.time.com/v3/assets/bltea6093859af6183b/blt2eb327f08d09c452/698b249ce6e84a18eb2ba815/time-person-of-year-2024-donald-trump-flag.jpg?branch=production&width=3840&quality=75&auto=webp)

Platon for TIME

The Story Behind Donald Trump's 2024 POY Cover

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