--- title: DNC Launches Taylor Swift-Themed Campaign Ahead of Election description: The DNC announced the campaign the same day that the pop superstar is set to perform an Eras Tour show in Miami. canonical: https://time.com/7094501/dnc-taylor-swift-themed-campaign/ author: Chantelle Lee article:opinion: false article:content_tier: free article:published_time: 2024-10-18T16:50:58.000Z article:modified_time: 2026-01-19T14:14:54.000Z article:section: Politics og:title: DNC Launches Taylor Swift-Themed Campaign Ahead of Election og:description: The DNC announced the campaign the same day that the pop superstar is set to perform an Eras Tour show in Miami. og:url: https://time.com/7094501/dnc-taylor-swift-themed-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f993e5a0e104ef5/698a89f816d884239ac43b72/DNC-Swift-Election-Campaign.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Taylor Swift | The Eras Tour - Munich, Germany og:type: article twitter:card: summary_large_image twitter:title: DNC Launches Taylor Swift-Themed Campaign Ahead of Election twitter:description: The DNC announced the campaign the same day that the pop superstar is set to perform an Eras Tour show in Miami. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f993e5a0e104ef5/698a89f816d884239ac43b72/DNC-Swift-Election-Campaign.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # The DNC Launches Taylor Swift-Themed Campaign Ahead of Election by [Chantelle Lee](https://time.com/author/chantelle-lee/) ## Chantelle Lee Reporter Updated: Jan 19, 2026 2:14 PM UTCPublished: Oct 18, 2024 4:50 PM UTC  Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Olympiastadion on July 27, 2024 in Munich, Germany. Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Olympiastadion on July 27, 2024 in Munich, Germany.Thomas Niedermueller—Getty Images/TAS Rights Man by [Chantelle Lee](https://time.com/author/chantelle-lee/) ## Chantelle Lee Reporter Updated: Jan 19, 2026 2:14 PM UTCPublished: Oct 18, 2024 4:50 PM UTC The Democratic National Committee (DNC) is launching a Taylor Swift-themed campaign to encourage young people in battleground states to vote for [Vice President Kamala Harris](https://time.com/7081350/kamala-harris-presidential-platform-policies/) in the 2024 presidential election. The committee announced the campaign Friday, the same day that the pop superstar is set to perform an Eras Tour show in Miami. The news comes after Swift [shared her endorsement of Harris](https://time.com/7019847/taylor-swift-endorses-kamala-harris/) the night of the [first—and only—debate](https://time.com/7019837/harris-trump-debate-highlights/) on Sept. 10 between the Democratic nominee and Republican candidate [former President Donald Trump](https://time.com/6972021/donald-trump-2024-election-interview/). “I’m voting for \[Harris\] because she fights for the rights and causes I believe need a warrior to champion them,” Swift, [TIME’s Person of the Year](https://time.com/6342806/person-of-the-year-2023-taylor-swift/) in 2023, wrote in the caption of her [Instagram post](https://www.instagram.com/p/C%5FwtAOKOW1z/?hl=en) that night. “I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.” **Read More:** [_A History of Taylor Swift’s Involvement in Politics_](https://time.com/7020404/taylor-swift-endorsements-politics-timeline/) The DNC’s new campaign includes a Snapchat filter encouraging young voters in battleground states to be “fearless” on issues at the forefront of this election cycle, such as reproductive rights and economic opportunities, according to the committee’s [press release](https://democrats.org/news/dnc-rolls-out-youth-voter-campaign-at-taylor-swifts-miami-concert-and-in-the-battlegrounds-with-new-snapchat-filter-and-ads-directing-to-iwillvote-com/). The filter includes a link to IWillVote.com, where people can learn how to vote for Harris. The DNC is also releasing ads in Miami, including a mobile billboard on a boat close to Swift’s concert venue. Swift is performing in Miami on Friday, Saturday, and Sunday. A DNC spokesperson told TIME that Swift is not involved in the campaign. “Democrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot,” DNC communications director Rosemary Boeglin said in the press release. “We’re not taking any vote for granted, and we’ll continue to make sure young voters across the country know everything that’s at stake and the stark contrast between Vice President Harris’ New Way Forward and Donald Trump’s [Project 2025](https://time.com/6986995/what-is-project-2025/) agenda.” The ads include slogans like inviting voters to their “Kamala Era,” a reference to Swift’s Eras Tour. The Snapchat filter also uses language familiar to Swifties, like “fearless,” which is the title of the pop star's second album. While Swift was previously reluctant to speak publicly about politics, she [broke that silence in 2018](https://www.instagram.com/p/BopoXpYnCes/?taken-by=taylorswift) when she [endorsed](https://time.com/5418427/taylor-swift-politics/) two Democratic congressional candidates in Tennessee, where Swift lived for a number of years, and still owns a home. She went on to [endorse](https://www.nbcnews.com/politics/2020-election/taylor-swift-endorses-joe-biden-president-n1242483) President Joe Biden in the 2020 election and has been a vocal supporter of [abortion](https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-abortion-rights-b2109009.html) rights and [LGBTQ+ rights](https://variety.com/2023/music/news/taylor-swift-says-her-concerts-safe-celebratory-space-lgbtq-community-1235632178/). And her impact among fans is significant—after Swift urged people to register to vote through a post on her Instagram story in 2023, Vote.org reported receiving [more than 35,000 registrations](https://www.npr.org/2023/09/22/1201183160/taylor-swift-instagram-voter-registration). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7094501/dnc-taylor-swift-themed-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7094501/dnc-taylor-swift-themed-campaign/"},"headline":"The DNC Launches Taylor Swift-Themed Campaign Ahead of Election","datePublished":"2024-10-18T16:50:58.000Z","dateModified":"2026-01-19T14:14:54.000Z","description":"The DNC announced the campaign the same day that the pop superstar is set to perform an Eras Tour show in Miami.","url":"https://time.com/7094501/dnc-taylor-swift-themed-campaign/","keywords":["2024 Elections","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f993e5a0e104ef5/698a89f816d884239ac43b72/DNC-Swift-Election-Campaign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Chantelle Lee","jobTitle":"Reporter","url":"https://time.com/author/chantelle-lee/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f993e5a0e104ef5/698a89f816d884239ac43b72/DNC-Swift-Election-Campaign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Taylor Swift | The Eras Tour - Munich, Germany","caption":"Taylor Swift | The Eras Tour - Munich, Germany","creditText":"Thomas Niedermueller—Getty Images/TAS Rights Man","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2024-election/","name":"2024 Elections"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/7094501/dnc-taylor-swift-themed-campaign/","name":"The DNC Launches Taylor Swift-Themed Campaign Ahead of Election"}}]}] ```