--- description: The Kamala Harris campaign has fully embraced Taylor Swift’s debate night endorsement. title: How Harris' Campaign Is Marketing Taylor Swift's Endorsement image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd4bdc8a1b6e5a0ed/698a5ae286f68e79476f5940/harris-swift-campaign-02.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close * [2024 Elections](/tag/2024-election/) ## 2024 Elections Update your preferences in [Account Settings](/account/preferences/) Close # Are You Ready for It? How Harris' Campaign Is Marketing Taylor Swift's Endorsement by [Anna Gordon](/author/anna-gordon/) ## Anna Gordon Update your preferences in [Account Settings](/account/preferences/) Close Gordon was a reporter for TIME, based in the London bureau. Updated: Jan 19, 2026 12:15 PM CUTPublished: Sep 12, 2024 11:42 AM CUT  Tim Walz and Kamala Harris have fully embraced—and marketed—Taylor Swift's endorsement. Tim Walz and Kamala Harris have fully embraced—and marketed—Taylor Swift's endorsement.Harris: Anna Moneymaker—Getty Images; Swift: Gareth Cattermole—TAS24/Getty Images by [Anna Gordon](/author/anna-gordon/) ## Anna Gordon Update your preferences in [Account Settings](/account/preferences/) Close Gordon was a reporter for TIME, based in the London bureau. Updated: Jan 19, 2026 12:15 PM CUTPublished: Sep 12, 2024 11:42 AM CUT The Kamala Harris campaign has fully embraced Taylor Swift’s debate night [endorsement](https://time.com/7019847/taylor-swift-endorses-kamala-harris/ "undefined"), in which the musician pledged her support to Harris and her running mate Minn. Gov. Tim Walz. The official Harris-Walz store soon began [selling friendship bracelets](https://store.kamalaharris.com/harris-walz-friendship-bracelets/ "undefined") with beads spelling out the words “Harris Walz 24” to capitalize on the attention. The purchase of the bracelets, which cost $20 each, is a donation to the Harris Victory Fund. Friendship bracelets have been an important part of [Swift’s record-breaking Era’s Tour](https://time.com/6307420/taylor-swift-eras-tour-money-economy/ "undefined"), as Swifties often exchange them during the concerts. The origin is believed to come from a lyric in Swift’s 2022 song “You’re on Your Own, Kid” which features the lyric: “So make the friendship bracelets, take the moment and taste it.” The Harris-Walz bracelets were initially available for pre-order—with an expected release date of Sept. 24—but they have already sold out. Elsewhere, the Harris-Walz ticket has been marketing the Swift endorsement via social media. The X (formerly Twitter) account @KamalaHQ, which is run by the Harris campaign, posted a response to Swift’s support—a video overlaid with the words “Kamala is ready for it,” referencing Swift’s hit 2017 song titled “…Ready For It?**”** On Thursday, the Harris campaign’s social media accounts [shared a clip](https://www.tiktok.com/@kamalahq/video/7413804594331127086 "undefined") of Swift’s 2017 song “I Did Something Bad,” with a montage of photos referencing her Republican opponent former President [Donald Trump](https://time.com/6972021/donald-trump-2024-election-interview/ "undefined") and [their recent presidential debate](https://time.com/7019837/harris-trump-debate-highlights/ "undefined"). The excerpted lyrics—“I never trust a narcissist, but they love me, so I play ’em like a violin, and I make it look oh so easy”—included a callback to Trump’s “IS SHE TALKING ABOUT ME?” [response to her DNC speech](https://time.com/7014304/kamala-harris-dnc-speech-trump-splitscreen-commentary-response-factchecks/ "undefined") as well as commentary about how Harris during the debate, [as TIME put it](https://time.com/7019832/harris-trump-debate-analysis/ "undefined"), deftly laid traps for Trump to walk into. > [](https://twitter.com/KamalaHQ/status/1834403669191663754) Footage showed Harris walking off the stage of a post-debate rally to Swift’s 2019 song “The Man.” The song details Swift’s perception of what her life would be like if she was a man and the challenges she would no longer face without the burden of sexism. [Swift’s endorsement](https://time.com/7019847/taylor-swift-endorses-kamala-harris/ "undefined") came on Tuesday night, shortly after the debate. “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” Swift wrote in her [Instagram post](https://www.instagram.com/p/C%5FwtAOKOW1z/ "undefined"), which currently has over 10 million likes. “I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.” Swift signed off the post by referring to herself as a “childless cat lady.” This was in reference to controversial comments made by Republican vice presidential candidate J.D. Vance in 2021, whereby he said the country is effectively run by “[a bunch of childless cat ladies](https://time.com/7003456/jd-vance-childless-cat-ladies-controversy/ "undefined").” Following Swift’s announcement, Walz [embraced the singer’s support](https://time.com/7019998/tim-walz-reacts-taylor-swift-kamala-harris-endorsement-video/ "undefined"). “I am incredibly grateful to Taylor Swift. I say that also as a cat owner—a fellow cat owner,” Walz said during a live TV interview after he found out about the endorsement. “That was eloquent and it was clear and that’s the type of courage we need in America to stand up.” _—Chad de Guzman contributed reporting._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7020659/kamala-harris-tim-walz-campaign-marketing-taylor-swift-endorsement/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7020659/kamala-harris-tim-walz-campaign-marketing-taylor-swift-endorsement/"},"headline":"Are You Ready for It? 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