--- title: How Harris' Campaign Is Marketing Taylor Swift's Endorsement description: The Kamala Harris campaign has fully embraced Taylor Swift’s debate night endorsement. canonical: https://time.com/7020659/kamala-harris-tim-walz-campaign-marketing-taylor-swift-endorsement/ author: Anna Gordon article:opinion: false article:content_tier: free article:published_time: 2024-09-12T11:42:58.000Z article:modified_time: 2026-01-19T12:15:00.000Z article:section: Politics og:title: How Harris' Campaign Is Marketing Taylor Swift's Endorsement og:description: The Kamala Harris campaign has fully embraced Taylor Swift’s debate night endorsement. og:url: https://time.com/7020659/kamala-harris-tim-walz-campaign-marketing-taylor-swift-endorsement/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd4bdc8a1b6e5a0ed/698a5ae286f68e79476f5940/harris-swift-campaign-02.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2400 og:image:height: 1350 og:image:alt: harris-swift-campaign-02 og:type: article twitter:card: summary_large_image twitter:title: How Harris' Campaign Is Marketing Taylor Swift's Endorsement twitter:description: The Kamala Harris campaign has fully embraced Taylor Swift’s debate night endorsement. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd4bdc8a1b6e5a0ed/698a5ae286f68e79476f5940/harris-swift-campaign-02.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Are You Ready for It? 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ## Video: The Biggest Moments From the First Debate Between Kamala Harris and Donald Trump [Watch (HLS stream): The Biggest Moments From the First Debate Between Kamala Harris and Donald Trump](https://cdn.jwplayer.com/manifests/tOI0PQNs.m3u8) (2:46)  _Published 2024-09-11. Vice President Kamala Harris and former President Donald Trump faced off in their first—and possibly only—debate on Tuesday night, tackling issues like abortion, immigration, the economy, and foreign policy. The debate, hosted by ABC News in Philadelphia’s National Constitution Center, was also the first time the two candidates have ever met in person, after Trump broke tradition in 2021 by skipping the inauguration of his successor._ by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Updated: Jan 19, 2026 12:15 PM UTCPublished: Sep 12, 2024 11:42 AM UTC  Tim Walz and Kamala Harris have fully embraced—and marketed—Taylor Swift's endorsement. Tim Walz and Kamala Harris have fully embraced—and marketed—Taylor Swift's endorsement. Harris: Anna Moneymaker—Getty Images; Swift: Gareth Cattermole—TAS24/Getty Images by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Updated: Jan 19, 2026 12:15 PM UTCPublished: Sep 12, 2024 11:42 AM UTC The Kamala Harris campaign has fully embraced Taylor Swift’s debate night [endorsement](https://time.com/7019847/taylor-swift-endorses-kamala-harris/), in which the musician pledged her support to Harris and her running mate Minn. Gov. Tim Walz. The official Harris-Walz store soon began [selling friendship bracelets](https://store.kamalaharris.com/harris-walz-friendship-bracelets/) with beads spelling out the words “Harris Walz 24” to capitalize on the attention. The purchase of the bracelets, which cost $20 each, is a donation to the Harris Victory Fund. Friendship bracelets have been an important part of [Swift’s record-breaking Era’s Tour](https://time.com/6307420/taylor-swift-eras-tour-money-economy/), as Swifties often exchange them during the concerts. The origin is believed to come from a lyric in Swift’s 2022 song “You’re on Your Own, Kid” which features the lyric: “So make the friendship bracelets, take the moment and taste it.” The Harris-Walz bracelets were initially available for pre-order—with an expected release date of Sept. 24—but they have already sold out. Elsewhere, the Harris-Walz ticket has been marketing the Swift endorsement via social media. The X (formerly Twitter) account @KamalaHQ, which is run by the Harris campaign, posted a response to Swift’s support—a video overlaid with the words “Kamala is ready for it,” referencing Swift’s hit 2017 song titled “…Ready For It?**”** On Thursday, the Harris campaign’s social media accounts [shared a clip](https://www.tiktok.com/@kamalahq/video/7413804594331127086) of Swift’s 2017 song “I Did Something Bad,” with a montage of photos referencing her Republican opponent former President [Donald Trump](https://time.com/6972021/donald-trump-2024-election-interview/) and [their recent presidential debate](https://time.com/7019837/harris-trump-debate-highlights/). The excerpted lyrics—“I never trust a narcissist, but they love me, so I play ’em like a violin, and I make it look oh so easy”—included a callback to Trump’s “IS SHE TALKING ABOUT ME?” [response to her DNC speech](https://time.com/7014304/kamala-harris-dnc-speech-trump-splitscreen-commentary-response-factchecks/) as well as commentary about how Harris during the debate, [as TIME put it](https://time.com/7019832/harris-trump-debate-analysis/), deftly laid traps for Trump to walk into. > [](https://twitter.com/KamalaHQ/status/1834403669191663754) Footage showed Harris walking off the stage of a post-debate rally to Swift’s 2019 song “The Man.” The song details Swift’s perception of what her life would be like if she was a man and the challenges she would no longer face without the burden of sexism. [Swift’s endorsement](https://time.com/7019847/taylor-swift-endorses-kamala-harris/) came on Tuesday night, shortly after the debate. “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” Swift wrote in her [Instagram post](https://www.instagram.com/p/C%5FwtAOKOW1z/), which currently has over 10 million likes. “I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.” Swift signed off the post by referring to herself as a “childless cat lady.” This was in reference to controversial comments made by Republican vice presidential candidate J.D. Vance in 2021, whereby he said the country is effectively run by “[a bunch of childless cat ladies](https://time.com/7003456/jd-vance-childless-cat-ladies-controversy/).” Following Swift’s announcement, Walz [embraced the singer’s support](https://time.com/7019998/tim-walz-reacts-taylor-swift-kamala-harris-endorsement-video/). “I am incredibly grateful to Taylor Swift. I say that also as a cat owner—a fellow cat owner,” Walz said during a live TV interview after he found out about the endorsement. “That was eloquent and it was clear and that’s the type of courage we need in America to stand up.” _—Chad de Guzman contributed reporting._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7020659/kamala-harris-tim-walz-campaign-marketing-taylor-swift-endorsement/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7020659/kamala-harris-tim-walz-campaign-marketing-taylor-swift-endorsement/"},"headline":"Are You Ready for It? 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