--- title: Start Your...Electric Motors? description: How NASCAR is balancing commitments to sustainability and the combustion engine. canonical: https://time.com/7013600/start-your-electric-motors/ author: Joey Lautrup article:opinion: false article:content_tier: free article:published_time: 2024-09-06T18:18:43.000Z article:modified_time: 2026-02-24T18:11:09.981Z article:section: Climate og:title: Start Your...Electric Motors? og:description: How NASCAR is balancing commitments to sustainability and the combustion engine og:url: https://time.com/7013600/start-your-electric-motors/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd0e2149f6a9b69fd/698a5ab116d8843f8cc3f106/GettyImages-2160953137.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: GettyImages-2160953137 og:type: article twitter:card: summary_large_image twitter:title: Start Your...Electric Motors? twitter:description: How NASCAR is balancing commitments to sustainability and the combustion engine twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd0e2149f6a9b69fd/698a5ab116d8843f8cc3f106/GettyImages-2160953137.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- # Start Your...Electric Motors? Sep 6, 2024 6:18 PM CUT  The ABB NASCAR new EV prototype performs a demonstration run on track at the Chicago Street Course on July 06, 2024 in Chicago, Illinois. The ABB NASCAR new EV prototype performs a demonstration run on track at the Chicago Street Course on July 06, 2024 in Chicago, Illinois.James Gilbert/Getty Images  by [Joey Lautrup](/author/joey-lautrup/)  ## Joey Lautrup Sep 6, 2024 6:18 PM CUT At the 2024 Chicago Street Race, NASCAR and ABB unveiled a new EV prototype as part of the organization's emissions reduction plan. The iconic racing company is working to strike a balance between its commitment to sustainability and the internal combustion engine. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7013600/start-your-electric-motors/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7013600/start-your-electric-motors/"},"headline":"Start Your...Electric Motors?","datePublished":"2024-09-06T18:18:43.000Z","dateModified":"2026-02-24T18:11:09.981Z","description":"How NASCAR is balancing commitments to sustainability and the combustion engine","url":"https://time.com/7013600/start-your-electric-motors/","keywords":["climate","climate change","AmazonFutures24"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Joey Lautrup","jobTitle":null,"url":"https://time.com/author/joey-lautrup/"}],"articleSection":"Climate","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/climate/","name":"Climate"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/climate/","name":"climate"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/7013600/start-your-electric-motors/","name":"Start Your...Electric Motors?"}}]}] ```