--- description: The Olympics has been a fount for memes, and the official social media accounts for the Paris Games are leaning into it. title: The Official Memes of the Paris Olympics image: https://static.time.com/v3/assets/bltea6093859af6183b/blt439d99090093aa9b/698a59a19862f5fd25896014/Paris-Olympics-Memes.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Sports](/section/sports/) ## Sports Update your preferences in [Account Settings](/account/preferences/) Close * [2024 Paris Olympics](/tag/2024-paris-olympics/) ## 2024 Paris Olympics Update your preferences in [Account Settings](/account/preferences/) Close # The Paris Olympics Is Embracing the Memes by [Koh Ewe](/author/koh-ewe/) ## Koh Ewe Update your preferences in [Account Settings](/account/preferences/) Close Koh Ewe (Koyu) was a reporter for TIME based in Singapore. Aug 6, 2024 11:15 AM CUT  France's table tennis player Charlotte Lutz (left) shows her phone to France's table tennis player Audrey Zarif after their training session at South Arena in Paris on July 23, 2024. France's table tennis player Charlotte Lutz (left) shows her phone to France's table tennis player Audrey Zarif after their training session at South Arena in Paris on July 23, 2024.Jung Yeon-je—AFP/Getty Images by [Koh Ewe](/author/koh-ewe/) ## Koh Ewe Update your preferences in [Account Settings](/account/preferences/) Close Koh Ewe (Koyu) was a reporter for TIME based in Singapore. Aug 6, 2024 11:15 AM CUT If being glued to the Games in Paris was a skill, the people running the official Olympics social media accounts would have earned gold—and they want you to know it: > [](https://twitter.com/Olympics/status/1820560637862228268) Their post, picturing Simone Biles’ multiple medals with the caption “Me if watching every second of the Olympics was an Olympic sport,” that was shared Monday on X and other platforms is just one of the many times the social media accounts of the [Olympic Games](https://x.com/Olympics "undefined") and [Paris 2024](https://x.com/Paris2024 "undefined") have embraced or created memes—typically humorous or relatable images, videos, GIFs, and/or pieces of text that spread across the internet and which can often make reference to an existing trend. The Paris Games have already gifted viewers with a treasure trove of indelible characters—from [sharpshooting heartthrob Kim Yeji](https://time.com/7005738/south-korea-pistol-shooter-kim-yeji-main-character-memes/ "undefined") to [Pommel Horse Guy Stephen Nedoroscik](https://time.com/7005192/stephen-nedoroscik-usa-gymnastics-pommel-horse-guy-olympics-memes-medalist/ "undefined") to [cheese-sponsored gymnast Giorgia Villa](https://time.com/7006315/giorgia-villa-parmesan-cheese-sponsorship-italy-gymnast-olympics/ "undefined") to even the inanimate but highly acclaimed [chocolate muffins of the Olympic Village](https://time.com/7006037/olympic-village-chocolate-muffin-tiktok/ "undefined"). While regular social media users can often be credited with organically latching onto quirky moments and sending them to virality, the official Olympics social media accounts, which are typically dedicated to posting highlights and event schedules and results, have joined in on the fun. When a photo that caught Brazilian surfer Gabriel Medina mid-air quickly emerged as [one of the most iconic photos of this summer’s Olympics, it was](https://time.com/7005239/olympics-surfing-photo-tahiti-gabriel-medina-jerome-brouillet/ "undefined") given an editing treatment that’s out of this world—literally. A series of posts by Paris 2024 photoshopped the surfer floating further and further into the sky until he was saying hello to French astronaut Thomas Pesquet in space. > [](https://twitter.com/Paris2024/status/1818324606085673168) After French swimmer Léon Marchand [made history](https://olympics.com/en/news/paris-2024-swimming-france-leon-marchand-greatest-double "undefined") by winning gold in two separate events in the same evening, the official Paris 2024 account posted a photo of Marchand that sought to capture a collective sentiment of awe and disbelief surrounding the athlete’s seemingly inhuman feat. > [](https://twitter.com/Paris2024/status/1818754811753644135) A couple days later when Marchand [added a fourth gold medal to his tally](https://time.com/7007188/leon-marchand-200im-gold-paris/ "undefined"), the Paris 2024 account doubled down on the joke. > [](https://twitter.com/Paris2024/status/1819450816484594105) And when sharpshooters Kim Yeji of South Korea and Yusuf Dikeç of Türkiye, both of whom won silver medals in their respective events, won over the internet with their coolness and precision, the Olympics account joined in the fawning over them: > [](https://twitter.com/Olympics/status/1819019776728924167) > [](https://twitter.com/Olympics/status/1818909520661278729) The Olympics also channeled rapper and [Olympic commentator](https://time.com/6991607/snoop-dogg-olympics-2024-nbc-interview/ "undefined") Snoop Dogg, who has gone viral for his reactions and [general fun he appears to be having in Paris](https://time.com/7007181/snoop-dogg-olympics/ "undefined"). > [](https://twitter.com/Olympics/status/1819671269299646905) > [](https://twitter.com/Olympics/status/1818379098730778900) Perhaps the most popular meme, fittingly for the Paris Olympics, is a riff on the “hang it in the Louvre” expression often applied to photos of iconic moments. When someone joked that the portrait of Mona Lisa could be replaced with a photo of France’s Cassandre Beaugrand winning the Olympic triathlon, the people behind the Paris 2024 account delivered. “With pleasure!” they wrote, along with a photoshopped image of Beaugrand in the famed frame. > [](https://twitter.com/Paris2024/status/1818614937117179926) French judoka [Teddy Riner](https://olympics.com/en/news/teddy-riner-cements-legendary-status-with-perfect-day-at-paris-2024-olympics "undefined"), who has won two gold medals in Paris, was also given the Louvre treatment. “At this level, it’s art,” Paris 2024 posted. > [](https://twitter.com/Paris2024/status/1819410280368964046) The memes that have peppered the feeds of the official Olympics accounts come as more companies, organizations, and even [presidential campaigns](https://time.com/7001188/kamala-harris-memes-campaign-brat-coconuts-unburdened-context-venn-diagrams/ "undefined") lean into this new strategy of promotion, dubbed [meme marketing](https://www.goodadsmatter.com/post/the-strategy-of-meme-marketing "undefined"), which some [say](https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/10/memes-a-digital-marketing-tool-for-every-industry/#24ffd2d22664 "undefined") can have a greater reach than traditional advertising—the more unhinged the better ([though also riskier](https://digiday.com/marketing/brands-theyre-just-like-us-the-cases-for-and-against-the-so-called-unhinged-social-media-manager/ "undefined")). Others are also trying to ride the Olympics buzz. The U.S. broadcaster of the Games, NBC, has similarly [posted a number of memes](https://x.com/NBCOlympics/status/1819162116869234781/ "undefined")—from [hanging a photo of Biles in the Louvre](https://x.com/NBCOlympics/status/1820670007874867351/ "undefined") to making a [Yu Gi Oh card](https://x.com/NBCOlympics/status/1820169019330040303/ "undefined") and a [superhero comic](https://x.com/NBCOlympics/status/1819933802254172565/ "undefined") of Team USA’s [anime fan Noah Lyles](https://time.com/7007745/noah-lyles-olympics-100-meters-gold-anime-dragon-ball-celebration/ "undefined") and Clark Kent-like [Stephen](https://x.com/NBCOlympics/status/1819936638295757089/ "undefined") Nedoroscik, respectively, to poking fun at the old and new faces of former swimmer and 23-time Olympic gold medalist Michael Phelps. > [](https://twitter.com/NBCOlympics/status/1818644018302963967/) > [](https://twitter.com/NBCOlympics/status/1818348780917256260/) On Monday, when the official Olympics account hailed a [viral photo](https://time.com/7007937/rebeca-andrade-simone-biles-jordan-bow/ "undefined") of Biles and teammate Jordan Chiles bowing to Brazilian gold medalist Rebeca Andrade as “[everything](https://x.com/Olympics/status/1820461056088490034 "undefined"),” the official Louvre Museum account replied with a winky face emoji: “Maybe we should hang it in the Louvre…” > [](https://twitter.com/MuseeLouvre/status/1820468503910261176) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7008209/paris-olympics-social-media-official-memes-marketing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7008209/paris-olympics-social-media-official-memes-marketing/"},"headline":"The Paris Olympics Is Embracing the Memes","datePublished":"2024-08-06T11:15:00.000Z","dateModified":"2026-02-24T18:05:51.348Z","description":"The Olympics has been a fount for memes, and the official social media accounts for the Paris Games are leaning into it.","url":"https://time.com/7008209/paris-olympics-social-media-official-memes-marketing/","keywords":["2024 Paris Olympics","overnight","News Desk","sponsorshipblock"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt439d99090093aa9b/698a59a19862f5fd25896014/Paris-Olympics-Memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Koh Ewe","jobTitle":"Koh Ewe (Koyu) was a reporter for TIME based in Singapore.","url":"https://time.com/author/koh-ewe/"}],"articleSection":"Sports","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt439d99090093aa9b/698a59a19862f5fd25896014/Paris-Olympics-Memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Paris Olympics Memes","caption":"France's table tennis player Charlotte Lutz (left) shows her phone to France's table tennis player Audrey Zarif after their training session at South Arena in Paris on July 23, 2024.","creditText":"Jung Yeon-je—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/sports/","name":"Sports"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2024-paris-olympics/","name":"2024 Paris Olympics"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/7008209/paris-olympics-social-media-official-memes-marketing/","name":"The Paris Olympics Is Embracing the Memes"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Flavor Flav is the Official Hype Man for Team USA Women's Olympic Water Polo Team","description":"Rapper Flavor Flav is the \"official hype man\" for Team USA women's water polo team for the 2024 Paris Summer Olympics. 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