--- title: How the Olympics Could Help and Hurt Kamala Harris' Campaign description: Harris allies know that the Olympics will draw away attention from her campaign, and say they will take advantage of that to retool canonical: https://time.com/7004004/kamala-harris-olympics-paris/ author: Philip Elliott article:opinion: false article:content_tier: free article:published_time: 2024-07-26T15:53:49.000Z article:modified_time: 2026-01-19T09:06:09.000Z article:section: Politics og:title: How the Olympics Could Help and Hurt Kamala Harris' Campaign og:description: Harris allies know that the Olympics will draw away attention from her campaign, and say they will take advantage of that to retool og:url: https://time.com/7004004/kamala-harris-olympics-paris/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf339dfe389d1a2d5/698a59499862f54f75895f86/GettyImages-2162690835.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: US-VOTE-POLITICS-HARRIS og:type: article twitter:card: summary_large_image twitter:title: How the Olympics Could Help and Hurt Kamala Harris' Campaign twitter:description: Harris allies know that the Olympics will draw away attention from her campaign, and say they will take advantage of that to retool twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf339dfe389d1a2d5/698a59499862f54f75895f86/GettyImages-2162690835.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # How the Olympics Could Help and Hurt Kamala Harris' Nascent Campaign > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: What it Looks Like to Have a Seat Along the Seine for the 2024 Paris Olympics Opening Ceremonies [Watch (HLS stream): What it Looks Like to Have a Seat Along the Seine for the 2024 Paris Olympics Opening Ceremonies](https://cdn.jwplayer.com/manifests/lXJzkNFp.m3u8) (1:04)  _Published 2024-07-26. TIME Senior Correspondent Alice Park takes us along the Seine River in Paris where spectators are taking their place ahead of the 2024 Paris Summer Olympic games._  by [Philip Elliott](https://time.com/author/philip-elliott/)  ## Philip Elliott Senior Correspondent Updated: Jan 19, 2026 9:06 AM UTCPublished: Jul 26, 2024 3:53 PM UTC  Vice President Kamala Harris arrives at Indianapolis International Airport in Indianapolis on July 24, 2024. Vice President Kamala Harris arrives at Indianapolis International Airport in Indianapolis on July 24, 2024. Kamil Krzaczynski—AFP via Getty Images  by [Philip Elliott](https://time.com/author/philip-elliott/)  ## Philip Elliott Senior Correspondent Updated: Jan 19, 2026 9:06 AM UTCPublished: Jul 26, 2024 3:53 PM UTC _This article is part of The D.C. Brief, TIME’s politics newsletter. Sign up_ [_here_](https://cloud.newsletters.time.com/signup?nln=dc-brief&source=dc%5Fonsite) _to get stories like this sent to your inbox._ There’s no point denying it: Vice President Kamala Harris’ rollout has been nothing short of a storybook introduction. A clean [exit](https://time.com/7001028/why-joe-biden-stepped-down/) from President Joe Biden? Check. [Delegates](https://www.nytimes.com/2024/07/24/us/politics/kamala-harris-democrats-nomination.html) and [donors](https://www.wsj.com/livecoverage/biden-drops-out-election-2024/card/small-dollar-donors-give-46-7-million-to-back-kamala-harris-actblue-says-N4CH0Bhk0uMpNzgQkfUO) falling in line? Double check. A polling [bump](https://www.businessinsider.com/trumps-team-harris-poll-surge-campaign-2024-7), a [surge](https://www.nytimes.com/2024/07/26/climate/kamala-harris-green-new-deal.html) in activist interest, and, on Friday, the [blessing](https://www.npr.org/2024/07/26/nx-s1-5052627/obama-endorses-harris-election) of the most popular Democrats in the land, former President Barack Obama and Michelle Obama? Check ‘em all. _Everything’s coming up Kamala_ in this midsummer reboot of a campaign that for months had turned even the most interested insiders lackadaisical, if not sour. Suddenly, Democrats think they have a shot at keeping the White House and prevailing in a narrowly divided Congress. And Republicans are finding themselves in an unexpectedly tight contest where all of their attacks on 81-year-old Biden—his age, his acuity, his ability to articulate a fully formed idea—can now be easily hurled back at 78-year-old Trump. So unsettled is the new battlefield, Trump’s allies are now [declining](https://www.msnbc.com/rachel-maddow-show/maddowblog/new-2024-race-trump-hedges-debating-kamala-harris-rcna163003) to say if he’ll participate in the September debate that was initially meant as a Biden-Trump rematch but now has been recast with Harris in the prime seat. But like all good fairy tales, there is always a complicating factor in the wings. And rather than sorceresses or dragons, the gatecrasher of this tale is none other than the global spectacle that is the Olympic games. Starting Friday, most Americans—and connected citizens of the planet, really—will have their attention drawn in part to the sporting contests nominally centered in Paris but playing out in venues across France. It’s a distraction from politics, for sure, but it comes at the precise moment when Harris’ ascent seems to be compounding in momentum every day. The torch lighting and almost three weeks of athletics stand to steal Harris’ thunder in a major way; more than a [quarter-million](https://olympics.com/en/paris-2024/the-games/olympic-paralympic-games/olympic-games) hours of broadcast television is impossible to overpower, no matter the political fundraising haul. Sure, the first debate—the one that [ushered](https://time.com/6993760/joe-biden-debate-disaster-democratic-panic/) Biden off the ticket after three miserable weeks of second guessing—saw an audience that [topped](https://www.reuters.com/world/us/biden-trump-debate-draws-48-million-tv-viewers-2024-06-28/) 51 million, but the Olympics will attract billions of eyeballs. In the competition for TV gold, it’s Harris versus the global games, and it’s not even remotely a fair field. Harris’ allies note that she has no plans to take her foot off the pedal. Since she subbed-in for Biden, the campaign says more than 100,000 new volunteers have signed up and another 2,000 people applied for full-time campaign jobs, a startling flood of interest and talent that, frankly, was never going to step up for an operation with Biden at the top. Her team plans to keep Harris on the road where it makes sense, like next week’s trip to Georgia, but also take advantage of the lesser glare—at least from the public, if not the political press—to retool parts of the Biden operation, layer in new Harris-focused talent and tones, and stress test the machinery with a little more than 100 days until votes are counted. Oh, and she has to pick a running mate, with Democrats quietly circling Aug. 7 on their calendars as the last possible day to make the announcement. There are plenty of reasons for Harris’ fans—an expanding K-Hive is part of the play, of course—to carry legitimate optimism. A New York _Times_/ Siena College [poll](https://www.nytimes.com/2024/07/25/upshot/poll-kamala-harris-trump.html) taken after Biden’s exit finds Harris’ favorability numbers are up, with 46% of registered voters liking her compared to the 36% who said the same in February. Among those who hold an unfavorable view of the Vice President, the number is down to 49% from the 54% level, also taken in February. And the so-called Double Haters—the voters who can’t stand either option—are now down to 8% from the 20% that has held steady throughout most of this year. In the most simple terms, people are warming up to Harris now that she’s a real option, Democrats have stopped clutching their pearls over her odd ticks, and voters are realizing they have a choice between a convicted [felon](https://time.com/6984108/trump-is-now-a-felon/) and a steady [prosecutor](https://variety.com/2024/tv/news/biden-trump-debate-ratings-cnn-1236056673/#:~:text=Biden%2DTrump%20CNN%20Presidential%20Debate,%2C%20According%20to%20Nielsen%20%28UPDATED%29). A cynic would say Biden and his allies planned this to launch Harris with a clean trajectory and reset the race against Trump, but all signs [indicate](https://time.com/6995618/biden-drop-out-democrats/) this was far from some master scheme and more of a [messy](https://time.com/7000126/biden-dilemma-replace-drop-out/) family therapy [session](https://time.com/6997418/joe-biden-press-conference-welch/) that carried geopolitical weight. No, until Biden announced his plans to step aside on Sunday afternoon, the Harris orbit was largely kept in a loyal holding pattern. Harris on Ice ended quickly, though. Along with essentially shutting down any competition for the nomination and lining up any would-be rivals as inviolable allies, Harris has been working the phones, ropelines, and political behemoths like the [unions](https://abcnews.go.com/Politics/labor-unions-unite-kamala-harris-concern-emerges-potential/story?id=112198865) and [activist groups](https://time.com/7003790/kamala-harris-climate-record-trump-climate-change/) with a gusto unseen since the hustle of midsummer 2007 when Barack Obama seemed stuck in neutral in his race against Hillary Clinton but [grinded](https://news.gallup.com/poll/103351/clinton-maintains-large-lead-over-obama-nationally.aspx) it out with an organizational [might](https://www.politico.com/story/2008/05/iowa-was-obamas-jump-start-010403) that no one saw coming. For Harris, though, her challenge will be to keep in the game as much as she can over the next three weeks. The games will dominate—and [unify](https://time.com/7000683/why-we-get-so-emotional-watching-the-olympics/)—Americans in a way that hasn’t been seen since, well, last week when Biden called it [quits](https://time.com/7001028/why-joe-biden-stepped-down/). (A [shocking](https://www.nytimes.com/2024/07/26/upshot/biden-polling-exit-approval.html) 87% of Americans back his decision, although Democrats and Republicans have vastly different reasons for sharing this view.) Harris has the chance to throttle back a little and make sure her first days as the Democratic leader are sustainable and not a flare. Judging from her confident rush to the fore, it’s a good bet that her launch was far from a fluke. Now, she just has to wait out the hullabaloo in Paris to fade and have a second reboot at the ready. _Make sense of what matters in Washington._ [_Sign up for the D.C. Brief newsletter_](https://cloud.newsletters.time.com/signup?nln=dc-brief&source=dc%5Fonsite)_._ ## Transcript Alice Park, and I just arrived at my spot on the sen for the opening ceremonies. It's about 5:30. I got here around four, but you have to get here early enough to grab a seat because or in my case, a standing spot on the bridge will take you over here so that you can see that we'll be able to see the boats as they come by. And there are seats set up along the send for people who have purchased tickets, and this will be the first time ever for an Olympic opening ceremony that won't be held in a stadium. I'm going to show you here in a second. The vantage point. And how things are set up here. So that'll be the view of the boats of the athletes as they come by and their screen set up as well, and that's where opening ceremonies will yon who has tickets. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7004004/kamala-harris-olympics-paris/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7004004/kamala-harris-olympics-paris/"},"headline":"How the Olympics Could Help and Hurt Kamala Harris' Nascent Campaign","datePublished":"2024-07-26T15:53:49.000Z","dateModified":"2026-01-19T09:06:09.000Z","description":"Harris allies know the spotlight on her may dim during the games","url":"https://time.com/7004004/kamala-harris-olympics-paris/","keywords":["The D.C. 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