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---
description: The Vice President, who is already a viral topic on TikTok, launched her own personal account, despite the looming threat of a U.S. ban on the platform over security concerns.
title: Kamala Harris Is Now on TikTok
image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf871fdb461d63334/698a594447ca3854833bdce0/kamala-harris-tiktok.jpg?branch=production&amp;width=2400&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltf871fdb461d63334/698a594447ca3854833bdce0/kamala-harris-tiktok.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9)

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# Kamala Harris Debuts Her New TikTok Account


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## Chad de Guzman


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Jul 26, 2024 5:30 AM CUT

![Vice President Kamala Harris Delivers A Keynote At The American Federation of Teachers' 88th National Convention In Houston](https://static.time.com/v3/assets/bltea6093859af6183b/bltf871fdb461d63334/698a594447ca3854833bdce0/kamala-harris-tiktok.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Vice President Harris at an American Federation of Teachers convention in Houston on July 25, 2024.

Vice President Harris at an American Federation of Teachers convention in Houston on July 25, 2024.Montinique Monroe—Getty Images

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## Chad de Guzman


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Jul 26, 2024 5:30 AM CUT

“Well I’ve heard that recently, I’ve been on the For You page, so I thought I’d get on here myself,” Vice President Kamala Harris said in her new personal account’s first post on TikTok, the Chinese-owned short-form video platform on which she’s become a [seemingly overnight sensation](https://www.politico.com/newsletters/politico-nightly/2024/07/24/whats-fueling-kamala-harris-tiktok-surge-00171024 "undefined") since launching her campaign for President earlier this week.

Within six hours of joining TikTok on Thursday, Harris had already amassed more than one million followers.

President Joe Biden’s presidential campaign [in February](https://time.com/6694077/president-biden-tiktok/ "undefined") created a campaign TikTok account, @bidenhq, which was rebranded earlier this week to [@KamalaHQ](https://www.tiktok.com/@kamalahq "undefined") and has since more than [quadrupled](https://x.com/racheljanfaza/status/1816148288757981650 "undefined") in followers to over 1.6 million.

“Our job as a campaign is to break through the noise and make sure we’re talking to voters wherever they are—TikTok is one of those landscapes, and we’re leaving no stone unturned,” deputy campaign manager Rob Flaherty told [_People_](https://people.com/kamala-harris-joins-tiktok-exclusive-8683680 "undefined") in a statement on Thursday. “Getting the Vice President up on TikTok means she’ll be able to directly engage with a key constituency in a way that’s true and authentic to the platform and the audience.”

Harris’ nascent presidential campaign and its supporters have leaned into the new presumptive Democratic nominee’s social media virality, [embracing “brat” and “coconut tree” memes](https://time.com/7001188/kamala-harris-memes-campaign-brat-coconuts-unburdened-context-venn-diagrams/ "undefined") in an apparent attempt to engage with younger voters that’s already appearing to pay dividends.

According to a new [Axios/Generation Lab](https://www.axios.com/2024/07/25/poll-harris-biden-trump-young-voters "undefined") poll, among 18- to 34-year-olds, Harris has more than triple the lead over Trump (+20%) compared to what Biden had (+6%).

Harris joins TikTok—which [Trump joined in June](https://time.com/6984861/donald-trump-joins-tiktok-after-trying-to-ban-app-as-president/ "undefined")—as the platform has come under increasing bipartisan scrutiny in the U.S., largely due to security concerns about its Beijing-based parent company ByteDance.

Harris told [ABC News](https://abcnews.go.com/Politics/harris-biden-campaign-tiktok-despite-security-concerns/story?id=108443576 "undefined") in a March interview that the Biden-Harris administration doesn’t plan to ban TikTok, which she said has “very important” benefits, including as a platform for people to [make money](https://time.com/6971589/tiktok-ban-creators-react/ "undefined") and [share information](https://time.com/6952889/tiktok-ban-freedom-of-speech-essay/ "undefined"). “We need to deal with the owner and we have national security concerns about the owner of TikTok, but we have no intention to ban TikTok,” she said.

However, Biden [signed into law](https://time.com/6898845/tiktok-ban-bill-us-congress-what-to-know/ "undefined") in April a bill that requires ByteDance to divest its stake in TikTok, which the company [has said it will not do](https://time.com/6969781/tiktok-ban-vote-first-amendment/ "undefined"), within a year or face a ban in the U.S.

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