--- title: A Guide to Taylor Swift's Favorite London Locations description: Here’s your very own Taylor Swift x London tour guide, highlighting the spots mentioned across her catalog of music. canonical: https://time.com/6990179/taylor-swift-london-locations-guide/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2024-06-20T18:18:29.000Z article:modified_time: 2026-10-19T07:43:37.964Z article:section: Entertainment og:title: A Guide to Taylor Swift's Favorite London Locations og:description: Here’s your very own Taylor Swift x London tour guide, highlighting the spots mentioned across her catalog of music. og:url: https://time.com/6990179/taylor-swift-london-locations-guide/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8a905f204adde815/698a57f647ca384f573bdaa7/taylor-swift-london.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Taylor Swift London og:type: article twitter:card: summary_large_image twitter:title: A Guide to Taylor Swift's Favorite London Locations twitter:description: Here’s your very own Taylor Swift x London tour guide, highlighting the spots mentioned across her catalog of music. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8a905f204adde815/698a57f647ca384f573bdaa7/taylor-swift-london.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 video:duration: 01:33 video:published: 2024-06-21 section: entertainment topics: Taylor Swift fans, Eras Tour, Wembley concert, friendship bracelets, London, concert travel, Swift merchandise, Arsenal supporter, Glastonbury Festival, concert movie genre: vox pop, fan interviews tones: excited, joyful, enthusiastic, lighthearted emotions: excitement (high), joy (high), emotional overwhelm (medium), anticipation (high) sentiment: positive audience: Taylor Swift fans, concert-goers, music fans, general news viewers people: Taylor Swift organizations: Arsenal, Glastonbury Festival products: friendship bracelet kits, Taylor Swift concert movie transcript_source: publisher captions transcript_reviewed: not applicable ---  # A Guide to Taylor Swift's Favorite London Locations > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Swifties Flock to London For the Star's Era Tour Performances at Wembley [Watch (HLS stream): Swifties Flock to London For the Star's Era Tour Performances at Wembley](https://cdn.jwplayer.com/manifests/eLP2l3Eq.m3u8) (1:33)  _Published 2024-06-21. Swifties flock to London for the star's Eras Tour performances at Wembley._ Description, summary, key points, chapters, key quotes, questions and transcript, where present, were produced automatically from the video or its captions and were not reviewed. ## Summary The video features short interviews with fans gathering in London for Taylor Swift's performances at Wembley. Fans describe their preparation, including making friendship bracelets and watching the concert movie many times. Interviewees discuss travelling to London specifically for the shows and seeing Swift merchandise and themed displays around the city. One fan explains how her love of Arsenal and Taylor Swift come together at Wembley. ## Key points - One fan says she arrived at half eight in the morning to start queuing, and that it took a while. (00:03) - Fans plan to start making friendship bracelets as soon as they are inside and have brought kits. (00:14) - One fan says they watched the movie about 100 times and have made up 100 friendship bracelets. (00:22) - A fan says it is overwhelming to see all of the Taylor Swift stuff in London, including in stores everywhere. (00:31) - One fan has seen Swift once already and says another has seen her twice; she decided to go to London because she had not seen her. (00:42) - Asked whether she would have come to London without Taylor, an interviewee says probably not, though she had always wanted to visit. (00:49) - One traveller arrived in London the day before and is attending with friends the next day, before going to Glastonbury Festival the following week. (00:58) - A massive Arsenal supporter says Wembley and Taylor Swift are her two passion projects combined, while a companion says she just happened to be in town. (01:12) ## Chapters - [00:00 to 00:26] Early arrival and bracelet preparations. Fans describe arriving early, bringing bracelet kits, and having watched the concert movie about 100 times. - [00:26 to 00:49] Overwhelmed by Swift presence in London. Fans talk about making 100 bracelets, getting emotional, and seeing Swift merchandise across London stores. - [00:49 to 01:09] Travelling to London for Taylor. Interviewees explain they travelled to London because of Swift, including a visitor heading to Glastonbury next week. - [01:09 to 01:33] Arsenal and Taylor Swift combined. A fan describes combining her two passions, Arsenal and Taylor Swift, at Wembley, while a friend came along. ## Key quotes - [00:26] fan: "We've made up 100 friendship bracelets." - [00:54] fan: "but Taylor's really given me a reason to go to London." - [01:09] fan: "This is my two dreams merge." - [01:15] fan: "the most FA cups of anyone at Wimbley and Taylor Swift," - [01:28] fan: "I just happened to be in town at the same time because we're traveling." ## Questions this video answers - How are fans preparing for the Taylor Swift concert at Wembley? [00:14] - How many times have some fans watched the Taylor Swift concert movie? [00:22] - How do fans feel about the Taylor Swift presence around London? [00:31] - Did fans travel to London specifically for Taylor Swift? [00:49] - Why does one fan say the Wembley concert combines two of her passions? [01:12] by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 20, 2024 6:18 PM UTC Swifties flock to London for the star's Eras Tour performances at Wembley. by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 20, 2024 6:18 PM UTC Taylor Swift’s record breaking [Era’s Tour has been pleasing fans](https://time.com/6988264/taylor-swift-uk-tour-seismic-activity-recorded-fan-expert-comment/) across Europe. But there’s one city that the pop star has referenced time and time again across her discography. The first noteworthy time Swift**—**[**TIME’s 2023 Person of the Year**](https://time.com/6342806/person-of-the-year-2023-taylor-swift/)**—**mentioned London in her music was back in 2012, when she released the song “Come Back… Be Here” on the deluxe version of her album _Red_. The song recounts the musician’s struggles dating someone who is frequently jet setting around the world, including London. But it was just the beginning of Swift’s appreciation of the city. In late 2016, she reportedly began dating actor Joe Alwyn, who grew up in North London. Their relationship, which would go on to span six years, is believed to have inspired several songs across her discography and is widely considered to be the basis of her seventh studio album, _Lover_. As the Eras Tour finally lands in London, here’s your very own Swift x London tour guide, highlighting the spots mentioned across her catalog of music. ## **North London** ### **Highgate** The highgate neighborhood is a residential area in north London. In the song “London Boy,” Swift says her lover, presumed to be Alwyn, took her “back to Highgate” and introduced her to his friends. In Victorian times, [Highgate was known as a distinct village](https://hornseyhistorical.org.uk/brief-history-highgate/) separate from London, but in modern times as the city has grown, the location has become encompassed into the metropolitan area. It is perhaps best known for Highgate village, a collection of Georgian shops and pubs. The village is located at the top of Highgate Hill, and provides picturesque views of central London. The neighborhood is also home to the Victorian Highgate Cemetery, where notable figures from history and literature like philosopher Karl Marx and novelist George Elliot are buried. ### **Hampstead Heath** Hampstead Heath, referred to as “the Heath” in Swift’s music, is among the largest parks in London, [sprawling across over 800 acres](https://www.hampsteadheath.net/#:~:text=Hampstead%20Heath%20is%20a%20wild,spectacular%20views%20in%20the%20city.). It includes several large hills and views of the London skyline. Beyond its mention in Swift’s songs “London Boy” and “So Long, London,” it has also played a prominent role in many famous works of popular culture. Bram Stoker’s novel _Dracula_ is partially set in Hampstead Heath and the area was featured prominently in the 2017 film _Hampstead_, starring Diane Keaton and Brendan Gleeson. ### **Camden Market** Camden Market is mentioned in the lyrics to the song “London Boy,” when Swift sings about enjoying “walking Camden Market in the afternoon.” The area, known for being a tourist hot spot, is composed of six separate smaller markets and has stands that sell clothing, crafts, and various delicacies. The market is officially open from 10 a.m. to 6 p.m., local time, seven days a week, with the weekends being the busiest time, but some brick and mortar stores in the area may be open later. The surrounding neighborhood of Camden Town is also known for its rock music scene and vintage clothing markets. The neighborhood features an iconic statue of the late British singer [Amy Winehouse](https://time.com/6979098/back-to-black-true-story-amy-winehouse-blake-fielder-civil-relationship/), who famously frequented the area. ## **West London** ### **The West End** The West End is also mentioned in “London Boy,” as Swift sings “I love high tea, stories from uni, and the West End.”It is one of London’s most famous areas, and is especially known for its theater scene and entertainment venues. For musical theater fans, top musicals put on shows in the area most nights a week. Tourists can also stop to see prominent art exhibitions at the National Gallery and The Royal Academy of Arts. Swift visited the West End as recently as June 2024, when she attended the show _Cabaret_ starring her friend Cara Delevingne at a theater called Kit Kat Club, [according to _ELLE_ magazine](https://www.elle.com/culture/celebrities/a60971903/taylor-swift-cara-delevingne-london-cabaret/). ### **Louis V on Bond Street**  A photograph of the Louis Vuitton store on Bond Street in London, which Taylor Swift sings about in her song "London Boy." Anna Gordon–TIME In one of Swift’s most specific lyrics in “London Boy,” she refers to a famous Louis Vuitton store on Bond Street—home to many luxury stores in central London. She tells her lover, presumed to be Alwyn, that the place he takes her to doesn’t have to be “Louis V on Bond Street” to emphasize that luxury is not important to her. The street is actually considered part of the West End, so Swift fans can visit two places from her song at the same time. ## **South London** ### **The Black Dog** The Black Dog is a pub in Vauxhall, an area which is also home to TIME’s London workspace. The pub is mentioned in Swift’s song “The Black Dog” on her most recent album,[_The Tortured Poet’s Department._](https://time.com/6971832/the-tortured-poets-department-french-manuscripts/)The phrase “the black dog” is [a euphemism for depression](https://dictionary.cambridge.org/dictionary/english/black-dog). In the song, Swift sings about a former partner who shared his location with the pop star on his phone. After the break up, he forgot to turn off the location sharing feature on his phone, allowing Swift to watch him walk into The Black Dog pub. ### **Brixton** The south London neighborhood of Brixton, which Swift mentions in her song “London Boy,” is known for musical heritage. When mentioning the area, Swift sings that she enjoys “nights in Brixton, Shoreditch in the afternoon.” Brixton has a large Afro-Caribbean population and is also [considered to be the home of the U.K. 's drill music](https://artsandculture.google.com/story/the-rise-of-uk-drill/pgUhTGAmG8ymJA), a subgenre of gangsta rap music. Visitors to Brixton may also want to check out Brixton Market and the birthplace of pop icon David Bowie, who was born and raised in Brixton. ## **East** **London** ### **Hackney** Hackney is a neighborhood in the northeast area of London and is home to the famous London Fields park. Swift mentions the neighborhood in “London Boy” as an alternative to the fancier parts of London like Bond Street, singing: “So please show me Hackney, doesn't have to be Louis V up on Bond Street, just wanna be with you.” Hackney has lots of vibrant street art and is also home to the [Hackney Museum](https://hackney-museum.hackney.gov.uk/), which explores the history of immigration in the city. ### **Shoreditch**  A photograph of Boxpark, popular pop-up mall in the Shoreditch neighborhood of London. Taylor Swift sings about Shoreditch in her song "London Boy." Anna Gordon–TIME Shoreditch is a trendy neighborhood in east London, where visitors can enjoy lots of vintage shops, street art, and local music. Swift mentions that she loved visiting the neighborhood in the afternoons in “London Boy,” but the area is vibrant throughout the evenings as well, especially on the weekends. Visitors may want to check out the nearby Brick Lane and [Boxpark](https://boxpark.co.uk/), which have lots of dining and shopping options. ## Transcript [00:00] Thank you for operation here. [00:03] Remember She came around at half eight in the morning to start this. H. [00:09] It took a while. [00:11] And now, what are you when you [00:14] get gonna start making friendship bracelets soon as we're in there, [00:17] so we've got kits. And don't know. [00:20] We're just can get e excited. [00:22] We watched the movie about 100 times. [00:25] Is a friendship brace. [00:26] We've made up 100 friendship bracelets. [00:29] It's been amazing. I get emotional. [00:31] Wow, so it's overwhelming to see all of the t stuff in London. [00:37] I London. Yeah. I amazing In the stores everywhere the swift. Yeah, it's fun. [00:42] She's seen her once already on the Air swore twice. [00:44] Yeah. And so when I hadn't seen her I was go just go to London. [00:47] So That's incredible. [00:49] Would that you would have come to London if it wasn't for Taylor? Probably not. [00:52] I mean, I've always wanted to, [00:54] but Taylor's really given me a reason to go to London. [00:56] I have traveled here for Taylor, yes, [00:58] so I just got into London yesterday. [01:01] I'm actually going down to Glastonbury Festival next week, [01:04] but I've come up to Taylor Swift, [01:06] and I'm going with some friends tomorrow, [01:07] so I'm really excited for it. [01:09] This is my two dreams merge. [01:12] I'm a massive arsenal supporter and winning [01:15] the most FA cups of anyone at Wimbley and Taylor Swift, [01:19] like, my two, like, passion projects all wrapped into one, truly. [01:24] Truly, truly, she just got drug along. [01:27] Yeah, I just got Yeah. 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