--- description: The process to opt-out breaches strict E.U. data protection rules and “has been made deliberately cumbersome by using deceptive design patterns and vague wording,” the Norwegian Consumer Council said. title: Meta Faces Complaint Over Training AI on User Data image: https://static.time.com/v3/assets/bltea6093859af6183b/bltef2d0684b7099a59/698a57c0457a5289c0d6a694/meta.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Meta Faces Norwegian Complaint Over Plans to Train AI on User Images and Posts by [Stephen Treloar / Bloomberg](/author/bloomberg/) ## Stephen Treloar / Bloomberg Update your preferences in [Account Settings](/account/preferences/) Close Jun 13, 2024 8:15 AM CUT  EDMONTON, CANADA - APRIL 28: An image of a woman holding a cell phone in front of the Meta logo displayed on a computer screen, on April 29, 2024, in Edmonton, Canada. (Photo by Artur Widak/NurPhoto via Getty Images) EDMONTON, CANADA - APRIL 28: An image of a woman holding a cell phone in front of the Meta logo displayed on a computer screen, on April 29, 2024, in Edmonton, Canada. (Photo by Artur Widak/NurPhoto via Getty Images)Artur Widak—NurPhoto/Getty Images by [Stephen Treloar / Bloomberg](/author/bloomberg/) ## Stephen Treloar / Bloomberg Update your preferences in [Account Settings](/account/preferences/) Close Jun 13, 2024 8:15 AM CUT Meta Platforms Inc. was hit with a Norwegian complaint over its plans to use the images and posts of users on Facebook and Instagram to train artificial intelligence models. The process to opt-out breaches strict E.U. data protection rules and “has been made deliberately cumbersome by using deceptive design patterns and vague wording,” the Norwegian Consumer Council said in a [statement](https://www.forbrukerradet.no/siste-nytt/digital/klager-inn-metas-bruk-av-personlig-innhold-til-ki-trening/legal-complaint-against-metas-use-of-personal-content-for-ai-training "undefined") Thursday. Meta has faced complaints in Europe for allegedly failing to get proper consent before collecting user data in order to target the ads users see. The tech giant was also warned by the E.U.’s top court that public information on sexual orientation should be safeguarded from being used for personalized advertising. “We are urging the Data Protection Authority to assess the legality of Meta’s practices and to ensure that the company is operating in compliance of the law,” Inger Lise Blyverket, head of the Norwegian Consumer Council, said in the statement. The legal complaint was written by the European Center for Digital Rights and will be submitted to the Norwegian Data Protection Authority and other European data protection authorities. The Irish Data Protection Commission is the lead authority for Meta due to its E.U. base in Dublin. ### More From TIME ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6988134/meta-complaint-norway-user-data-training-ai/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6988134/meta-complaint-norway-user-data-training-ai/"},"headline":"Meta Faces Norwegian Complaint Over Plans to Train AI on User Images and Posts","datePublished":"2024-06-13T08:15:00.000Z","dateModified":"2026-04-13T08:53:23.036Z","description":"The process to opt-out breaches strict E.U. data protection rules and “has been made deliberately cumbersome by using deceptive design patterns and vague wording,” the Norwegian Consumer Council said.","url":"https://time.com/6988134/meta-complaint-norway-user-data-training-ai/","keywords":["Tech","wire","overnight","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltef2d0684b7099a59/698a57c0457a5289c0d6a694/meta.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Stephen Treloar / Bloomberg"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltef2d0684b7099a59/698a57c0457a5289c0d6a694/meta.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Meta","caption":"","creditText":"Artur Widak—NurPhoto/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6988134/meta-complaint-norway-user-data-training-ai/","name":"Meta Faces Norwegian Complaint Over Plans to Train AI on User Images and Posts"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How AI May Meddle With The Election Year","description":"The rise of generative AI tools like ChatGPT has increased the potential for a wide range of attackers to target elections around the world in 2024, according to a new report by cybersecurity giant CrowdStrike. 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