--- description: Pinterest: 2024 TIME100 Most Influential Companies title: TIME100 Most Influential Companies 2024: Pinterest image: https://static.time.com/v3/assets/bltea6093859af6183b/blta0b4cc28d6c52407/698a57199d83e84bc1b9a1fe/time100companies-leaders-pinterest.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- May 30, 2024 # Pinterest by [Jared Lindzon](/author/jared-lindzon/) ## Jared Lindzon Update your preferences in [Account Settings](/account/preferences/) Close Jared Lindzon is the co-author of "Do More in Four: Why It’s Time for a Shorter Workweek"  A phone screen showing the Pinterest app. A phone screen showing the Pinterest app.Courtesy of Pinterest With its virtual pinboards providing inspiration for cooking, fashion, home renovations, and other projects, Pinterest has become a refuge from rage-baiting social media cesspools. Young people and the brands trying to reach them have taken notice. The “visual search and discovery” platform now boasts over half a billion monthly users, 42% of whom are Gen Z, the company’s fastest-growing demographic. In 2023 its revenue increased nearly 10%, topping $3 billion. The company in February struck a new ad deal with Google focused on international markets (80% of users are outside of the U.S). And with evidence mounting that competitor Instagram can negatively impact teen girls’ mental health, Pinterest in March launched an AI-powered feature that lets users refine their searches by body type, which it says will result in more-inclusive image results. “With all the toxicity on social media, we are committed to building a successful business model focused on positivity,” chief revenue officer Bill Watkins says. Other social media executives now appear to be on the same page; in March, Meta [rolled out](https://time.com/6960587/meta-instagram-political-content-limit-off-setting-default/ "undefined") a new setting that reduces “political content” on Instagram and Threads. Pinterest: 2024 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2024/6978812/pinterest-2/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2024/6978812/pinterest-2/"},"headline":"Pinterest","datePublished":"2024-05-30T11:45:39.000Z","dateModified":"2026-03-31T05:12:16.820Z","description":"","url":"https://time.com/collections/time100-companies-2024/6978812/pinterest-2/","keywords":["Companies","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta0b4cc28d6c52407/698a57199d83e84bc1b9a1fe/time100companies-leaders-pinterest.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jared Lindzon","jobTitle":"","url":"https://time.com/author/jared-lindzon/"}],"creator":"Jared Lindzon","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta0b4cc28d6c52407/698a57199d83e84bc1b9a1fe/time100companies-leaders-pinterest.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/time100-companies-2024/6978812/pinterest-2/","name":"Pinterest"}}]}] ```