--- description: Truterra, Land O’Lakes' sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030. title: This Business Shows Farmers Can Be Sustainable and Profitable image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Climate](/section/climate/) ## Climate Update your preferences in [Account Settings](/account/preferences/) Close # This Business Shows Farmers Can Be Sustainable and Profitable Mar 28, 2024 2:14 PM CUT by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Mar 28, 2024 2:14 PM CUT Agriculture is responsible for 10% of the total greenhouse gas emissions in the US. But this field can also produce powerful climate solutions. Truterra was launched by Land O’Lakes as a way to provide farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030\. As of May 2023, Truterra has paid farmers around the United States more than $9 million to remove 462,000 metric tons of carbon. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6961257/farmers-sustainable-profitable-truterra/"},"headline":"This Business Shows Farmers Can Be Sustainable and Profitable","datePublished":"2024-03-28T14:14:08.000Z","dateModified":"2026-02-24T17:22:18.277Z","description":"Truterra, Land O’Lakes' sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030.","url":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","keywords":["sponsorshipblock","FuturesDeloitte","Futures","Futures Prosperous"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Climate","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/climate/","name":"Climate"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","name":"This Business Shows Farmers Can Be Sustainable and Profitable"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Business Shows Farmers Can Be Sustainable and Profitable","description":"Agriculture is responsible for 10% of the total greenhouse gas emissions in the US. But this field can also produce powerful climate solutions. Truterra, Land O’Lakes sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030. As of May 2023, Truterra has paid farmers around the United States more than $9 million to remove 462,000 metric tons of carbon.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/LR787pL3/poster.jpg?width=720","uploadDate":"2024-03-15T15:27:13.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/LR787pL3.m3u8","embedUrl":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","duration":"PT3M49S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/6961257/farmers-sustainable-profitable-truterra/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```