--- title: This Business Shows Farmers Can Be Sustainable and Profitable description: Truterra, Land O’Lakes' sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030. canonical: https://time.com/6961257/farmers-sustainable-profitable-truterra/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2024-03-28T14:14:08.000Z article:modified_time: 2026-02-24T17:22:18.277Z article:section: Climate og:title: This Business Shows Farmers Can Be Sustainable and Profitable og:description: Truterra, Land O’Lakes' sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030. og:url: https://time.com/6961257/farmers-sustainable-profitable-truterra/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Business Shows Farmers Can Be Sustainable and Profitable twitter:description: Truterra, Land O’Lakes' sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Business Shows Farmers Can Be Sustainable and Profitable > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=db914955-55cb-424a-b15c-60f677a60a1b&cr=time-nl-network-2026q3-v1) ## Video: This Business Shows Farmers Can Be Sustainable and Profitable [Watch (HLS stream): This Business Shows Farmers Can Be Sustainable and Profitable](https://cdn.jwplayer.com/manifests/LR787pL3.m3u8) (3:49)  _Published 2024-03-15. Agriculture is responsible for 10% of the total greenhouse gas emissions in the US. But this field can also produce powerful climate solutions. Truterra, Land O’Lakes sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030. As of May 2023, Truterra has paid farmers around the United States more than $9 million to remove 462,000 metric tons of carbon._ Mar 28, 2024 2:14 PM UTC by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Mar 28, 2024 2:14 PM UTC Agriculture is responsible for 10% of the total greenhouse gas emissions in the US. But this field can also produce powerful climate solutions. Truterra was launched by Land O’Lakes as a way to provide farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030\. As of May 2023, Truterra has paid farmers around the United States more than $9 million to remove 462,000 metric tons of carbon. ## Transcript U.s. Feeds a lot of people and between now and 2050. We're going to have to grow more food that we grew in the last eight thousand years to be able to feed them. There's this delicate balance between how do I fix sustainability or how do I dress sustainability and continue to produce yield and food more efficiently. It's all this space that we play in here is is delicate but there's a lot of innovation and there's a lot of willing parties that want to make and see this through and that's what makes it so far. Sustainability really is about more efficient production and consistency and food security. And what's your Tara does is Works closely with food companies who have sustainability goals and objectives and connect them to Farmers and add retailers who are on their own sustainability journey by helping deliver Technical Resources that they can use to make decisions on how they can better make practice at adoptions and interventions toward reducing carbon. And then what we do is we tabulate all that information. We collect the data we model it and then we're able to calculate what the true impact is so that food companies can very responsibly report that to Challenges that come with reduced emissions are really around practice adoption. So we're asking Farmers to adopt practices that may be new to them potentially practices that they've had negative experiences the most common examples of reducing carbon really are centered around increasing the utilisation a cover crops reducing tillage and managing and potentially even reducing nitrogen usage. What the grant has allowed us to do is is help farmers build confidence. We have relationships with food companies. They essentially place an order for carbon credits from us and we work with retailers and Farmers to see if we can adopt practices that will yield those carbon credits and we facilitate the transaction between the farmer and the food company. So it's the farmer can be rewarded for those practice changes. The great thing about the agricultural system is that they have a clear line of sight on where they can address emissions and create reductions. In addition to the fact that the growing crop in the field is a great place to sequester carbon through the growing plant placing that carbon material all the way down into the soil work and stay for hundreds of years. It's a tall order. Right? What is the farmer done for years? They've always stepped up through hard times and figured out a way to feed the world. The US farmer is as fed. Not only North America, but we export in other countries and I look for the farmer to continue to step up like they have and and and support sustainability. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6961257/farmers-sustainable-profitable-truterra/"},"headline":"This Business Shows Farmers Can Be Sustainable and Profitable","datePublished":"2024-03-28T14:14:08.000Z","dateModified":"2026-02-24T17:22:18.277Z","description":"Truterra, Land O’Lakes' sustainability business, provides farmers, agriculture retailers, and food companies with resources to reach environmental sustainability by 2030.","url":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","keywords":["sponsorshipblock","FuturesDeloitte","Futures","Futures Prosperous"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Climate","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/climate/","name":"Climate"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/6961257/farmers-sustainable-profitable-truterra/","name":"This Business Shows Farmers Can Be Sustainable and Profitable"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Business Shows Farmers Can Be Sustainable and Profitable","description":"Agriculture is responsible for 10% of the total greenhouse gas emissions in the US. 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