--- title: This Musician Is Decarbonizing Music Festivals and Concerts description: Adam Gardner is the co-founder of Reverb, an organization working to advance sustainability within the music industry. canonical: https://time.com/6900003/musician-decarbonizing-music-industry-reverb/ author: Andrew Johnson article:opinion: false article:content_tier: free article:published_time: 2024-03-14T17:03:06.000Z article:modified_time: 2026-02-24T17:16:48.872Z article:section: Climate og:title: This Musician Is Decarbonizing Music Festivals, Concerts, and Tours og:description: Reverb is an organization working to advance sustainability within the music industry. og:url: https://time.com/6900003/musician-decarbonizing-music-industry-reverb/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcd62fd00870ed1de/698a494ab21a9cad92508978/REVERB-clean-thumb-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1920 og:image:height: 1080 og:image:alt: REVERB clean thumb og:type: article twitter:card: summary_large_image twitter:title: This Musician Is Decarbonizing Music Festivals, Concerts, and Tours twitter:description: Reverb is an organization working to advance sustainability within the music industry. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcd62fd00870ed1de/698a494ab21a9cad92508978/REVERB-clean-thumb-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Watch: This Musician Is Decarbonizing Music Festivals, Concerts, and Tours > Sponsored content. 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It reaches 40,000 subscribers with a 34.2% open rate and a 2.1% click rate as of August 2026. #### Where can I follow the energy transition as a business story? Future Proof covers climate and energy as an economic and business story rather than only an environmental one. It publishes every Friday and is free at time.com/newsletters. #### Who writes Future Proof? Justin Worland, a senior correspondent at TIME and an award-winning climate journalist, writes Future Proof. #### Is Future Proof free? Yes. Future Proof is free at time.com/newsletters. ## Video: Reducing the Carbon Footprint of Music Festivals [Watch (HLS stream): Reducing the Carbon Footprint of Music Festivals](https://cdn.jwplayer.com/manifests/AOK1ofAQ.m3u8) (3:53)  _Published 2024-03-11. Adam Gardner is the lead singer of the band Guster and co-founder of Reverb, an organization working to make the music industry more sustainable. Reverb partners with artists like Billie Eilish and Willie Nelson to implement creative solutions that reduce the carbon footprint created by music festivals and tours._ Mar 14, 2024 5:03 PM UTC  by [Andrew Johnson](https://time.com/author/andrew-johnson/)  ## Andrew Johnson Mar 14, 2024 5:03 PM UTC Adam Gardner is the lead singer of the band Guster and co-founder of Reverb, an organization working to advance sustainability within the music industry. 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