Sony may be bidding adieu to its PC business, but the once-mighty (still-mighty?) tech giant has sure figured out how to market waterproof MP3 players.
The Bottled Walkman campaign seen in the above video tells the tale of Sony’s $100 W Series wearable MP3 player being stuffed into bottles of water and sold in vending machines at a swim training center.
As The Next Web reports, these gadget-filled water bottles made the rounds in New Zealand thanks to an ad agency there. No word on a broader push – this seems mostly like a proof-of-concept marketing test more than anything else. A true test, of course, would be to put these things into vending machines that only accepted $1 bills.
- How an Alleged Spy Balloon Derailed an Important U.S.-China Meeting
- Effective Altruism Has a Toxic Culture of Sexual Harassment and Abuse, Women Say
- Inside Bolsonaro's Surreal New Life as a Florida Man—and MAGA Darling
- 'Return to Office' Plans Spell Trouble for Working Moms
- 8 Ways to Read More Books—and Why You Should
- Why Aren't Movies Sexy Anymore?
- Column: Elon Musk Should Not Be in Charge of the Night Sky
- How Logan Paul's Crypto Empire Fell Apart
- 80 for Brady May Not Be a Masterpiece. But the World Needs More Movies Like This