For all the single people dreading Valentine’s Day this week, Pizza Hut is there for you. The fast-food chain is trying to find “the one” on OkCupid and is promising a lifetime supply of pizza to the person it declares its true soul mate.
On Twitter, Pizza Hut is a much-desired brand, fielding more marriage proposals than a 19th century maiden (more than 10,000 in the last year, according to Ad Age). That outpouring of love inspired the company to set up an OkCupid account to better court its suitors. The company has a p.h.D. in “Delicious,” and a light and airy body type, according to its dating profile.
To cull through its dating options, Pizza Hut is asking its fans to send in ideas for epic marriage proposals via Twitter, Instagram and Vine. The more outlandish the ideas, the better: the company offers parachuting with fireworks and ninjas as examples that might impress. The people with the three best ideas will be flown out to the company’s headquarters in Plano, Texas, where they will compete in more trials to show their devotion to the restaurant. Think of it like The Bachelor, except you’re competing for the affection of a deep-dish pizza instead of a human being.
The grand prize winner will get free pizza “for life” (actually a check for $4,800 if you read the fine print) and may appear in a Pizza Hut commercial. The contest runs until Feb. 21st.
OkCupid co-founder Sam Yagan told Ad Age that the company is exploring more promotional deals with other brands. Partnerships between dating services and companies are becoming more common. On hook-up app Tinder, celebrities like Mindy Kaling now post ads posing as fake profiles to promote their television shows. And eHarmony is prepping a new business recruitment service that will attempt to match job seekers and employers using some of the same criteria used to make romantic pairings. Expect online love to get a lot more corporate in the future.
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