The next installment in the X-Men franchise, Days of Future Past, is close at hand — and that means the hype machine is being kicked into eighth gear. Twentieth Century Fox’s latest gambit is 25Moments.com, a “fictional experience from the world of X-Men.” The micro-site is intended to set the stage for the new film, in which various X-people travel through time to find themselves (literally). The result is an alternate history lesson in which President Nixon chills with giant killer robots and babies are born made of metal thanks to the Chernobyl disaster. Is it a tedious, viral click-through? Yes. Is it amazing? Also yes. Here’s a closer look at some of the best shots from the site.

"During a pivotal moment in the Cold War, missiles launched near Cuba allegedly malfunction due to an unidentified group with unexplained powers."
20th Century Fox

"The mutant known as Magneto is implicated in the assassination of John F. Kennedy by a witness on the grassy knoll. Magneto denies direct involvement, sparking the 'Free Magneto' movement."
20th Century Fox

"The Chernobyl nuclear power plant melts down, causing a spike in premature mutant expressions for generations."
20th Century Fox
More Must-Reads From TIME
- Why Cell Phone Reception Is Getting Worse
- The Dirty Secrets of Alternative Plastics
- Israeli Family Celebrates Release of Hostage Grandmother
- We Should Get Paid for Our Online Data: Column
- The COP28 Outcomes Business Leaders Are Watching For
- The 100 Must-Read Books of 2023
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time