--- description: A year into his ownership of Twitter, here are some of the best examples of Elon Musk saying one thing and then doing another at the company title: A Brief History of Elon Musk Saying One Thing and Doing Another at Twitter image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbc34d2445cdc89c0/698a3c46011682c6de982f5e/GettyImages-1246506941.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # A Brief History of Elon Musk Saying One Thing and Doing Another at Twitter ## Video: Inside Twitter’s Chaotic First Days Under Elon Musk [Watch (HLS stream): Inside Twitter’s Chaotic First Days Under Elon Musk](https://cdn.jwplayer.com/manifests/EwUFJE7x.m3u8) (2:47)  _Published 2022-11-01. Elon Musk dropped more hints over the weekend about ways he’d make Twitter more profitable, now that his $44 billion acquisition of the social media platform is complete. Internally, employees continued to speculate about widespread layoffs, two employees told TIME._  by [Billy Perrigo](/author/billy-perrigo/)  ## Billy Perrigo Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Apr 27, 2023 4:35 PM CUT  Elon Musk in San Francisco, California, U.S., on Tuesday, Jan. 24, 2023. Elon Musk in San Francisco, California, U.S., on Tuesday, Jan. 24, 2023.Marlena Sloss—Bloomberg/Getty Images  by [Billy Perrigo](/author/billy-perrigo/)  ## Billy Perrigo Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Apr 27, 2023 4:35 PM CUT This Tuesday marked one full year since Twitter accepted Elon Musk’s $44 billion offer to buy the social network. The 12 months that followed were marked by many memorable events—but one pattern, among all, stands out: the sheer regularity with which Musk says one thing and proceeds to do the complete opposite. This became most clear in recent days as the debacle over blue check verification came to a head and the company [reversed course](https://time.com/6273616/twitter-drops-government-funded-labels/ "undefined") on labeling media organizations that receive public funding. “Throughout his career, Musk has had an almost pathological need to promise grand visions and make himself the center of attention,” says Jesse Lehrich, co-founder of Accountable Tech, an advocacy group. “He’s very Trumpian in his need to capture media attention with constantly-shifting promises, which everyone in the media covers, and then it never happens.” TIME has rounded up some of the best examples of Musk saying one thing and then doing another at Twitter. ## Twitter’s content moderation Shortly after completing his acquisition of Twitter in October 2022, Musk said he would establish a “content moderation council” to advise him on controversial decisions, such as whether to uphold former President Donald Trump’s suspension from the platform. (Musk said he would not reinstate the former president without consulting this council.) But the council was never established and in November Musk unilaterally revoked Trump’s suspension from the platform. He fired many members of Twitter’s platform safety team just days before the U.S. midterm elections. Under Musk, Twitter has also removed bans on dozens of accounts including [Neo-Nazis](https://www.rollingstone.com/politics/politics-news/elon-musk-twitter-reinstates-neo-nazi-andrew-anglin-account-1234640390/ "undefined"), and disbanded the platform’s already-existing Trust and Safety Council, which was populated by civil society groups. --- ### More from TIME --- ## **Suspension of ElonJet** On Nov. 7, 2022, Musk tweeted that he would not ban an account that monitored the movements of his Gulfstream G700 private jet in real time. The account would often post tweets revealing short flights—the 40 miles from San Jose to San Francisco, [for example](https://www.independent.co.uk/climate-change/elon-musk-private-jet-9-minutes-b2150070.html "undefined")—that hurt the electric vehicle billionaire’s environmentally-friendly image. “My commitment to free speech extends even to not banning the account following my plane, even though that is a direct personal safety risk,” Musk [tweeted on Nov. 7](https://twitter.com/elonmusk/status/1589414958508691456?lang=en "undefined"). In December, Musk banned the account, claiming it had violated Twitter’s doxxing policy. ## **Support for free speech** Before his acquisition of Twitter, Musk said he would like to allow all legal speech to remain on the platform. “I hope that even my worst critics remain on Twitter, because that is what free speech means,” he tweeted in April. By December, he had suspended at least nine prominent journalists from the platform, ostensibly for retweeting or publicizing ElonJet’s tweets about the location of his private jet. The journalists’ accounts were later reinstated. At around the same time, the Twitter account of rival social network Mastodon was [suspended](https://techcrunch.com/2022/12/15/elon-musk-suspends-mastodon-twitter-account-over-elonjet-tracking/ "undefined") from the platform, and links to Mastodon servers were prevented from being posted on Twitter. The platform later reversed course on those decisions. **Read More:** [_Thousands Have Joined Mastodon Since Twitter Changed Hands. Its Founder Has a Vision for Democratizing Social Media_](https://time.com/6229230/mastodon-eugen-rochko-interview/ "undefined") ## **Stepping down as CEO** In late December 2022, Musk ran a Twitter poll asking whether he should step down as the head of Twitter. “I will abide by the results of this poll,” he wrote. More than 17.5 million votes were cast, and “Yes” won with a tally of 57.5%. More than four months on, Musk is yet to step down. “I will resign as CEO as soon as I find someone foolish enough to take the job!” he tweeted on Dec. 21. ## **Defeating spam** Musk has overhauled Twitter’s verification program, whose blue checkmark was formerly a signal that a public figure’s account was owned by who it was claiming to be. Musk has replaced that invite-only system with Twitter Blue, an $8 per month subscription accessible to anybody. The billionaire said the change would be “essential to defeat spam.” But soon, some users began paying for verification in order to [impersonate](https://time.com/6232635/twitter-blue-fake-accounts-elon-musk/ "undefined") the accounts of famous brands. A fake (but verified) account pretending to be the pharmaceutical company Eli Lilly tweeted “We are excited to announce insulin is free now,” forcing the company to proclaim that this was not true. Brands who had spent big on advertising on Twitter began [deserting](https://www.bloomberg.com/news/articles/2023-03-30/twitter-s-revenue-drops-amid-advertisers-concerns-over-elon-musk "undefined") the platform, concerned about the risk of impersonation. **Read More:** [_Why Elon Musk’s Very Public Dismissal of a Disabled Employee Could Be Costly_](https://time.com/6261117/musk-twitter-halli-layoff-payout/ "undefined") ## **U-turning on blue checks** Musk’s vision for Twitter Blue has taken many twists and turns. He announced in March that only accounts that subscribe to Twitter Blue would appear in Twitter’s main timeline, known as the For You page. “\[This\] is the only realistic way to address advanced AI bot swarms taking over,” Musk wrote. Days later he backtracked, saying he “forgot to mention” non-paying users’ tweets would appear as well. On April 20, the blue checkmarks of “legacy” verified accounts predating Musk’s tenure at Twitter disappeared, but then began reappearing on the accounts of several celebrities who had publicly stated they would never pay for the service, including LeBron James and William Shatner. Musk then tweeted that [he was paying](https://time.com/6273595/twitter-verified-blue-checks-elon-musk/ "undefined") for several celebrities’ blue checkmarks personally, prompting some to [observe](https://qz.com/elon-musk-is-courting-fresh-ftc-scrutiny-with-his-lates-1850371840 "undefined") that he could be exposed to legal risk for suggesting that celebrities were endorsing a paid service when in fact they were not. **Read More:** [_Why Your Twitter Feed Is Suddenly Full of People You Don’t Follow_](https://time.com/6251833/twitter-for-you-page-tiktok/ "undefined") ## **Backpedaling on media labeling** Musk received pushback from media organizations including NPR, PBS and the BBC after affixing “state-funded media” labels to their accounts without warning. The organizations said that the labels were misleading, as they suggested a lack of editorial independence from government and implied full reliance on government funds despite their commercial activities. NPR said it was [leaving the platform](https://time.com/6272623/media-twitter-dispute-labeling/ "undefined") due to the labeling. Musk later U-turned, [removing the labels](https://time.com/6273616/twitter-drops-government-funded-labels/ "undefined"). In the process, he also removed similar labels affixed to Russian state propaganda outfit RT, and China Daily, which is affiliated to the Chinese Communist Party. Around the same time, it appears, Twitter also removed longstanding limits on the virality of posts from those accounts, leading to spikes in engagement, [according to](https://www.npr.org/2023/04/21/1171193551/twitter-once-muzzled-russian-and-chinese-state-propaganda-thats-over-now "undefined") the Atlantic Council’s Digital Forensic Research Lab. ## **Concern for AI safety** In March, Elon Musk [signed an open letter](https://time.com/6266679/musk-ai-open-letter/ "undefined") warning of the severe risks of companies racing toward building ever-more powerful AIs. The letter called for a six month pause on training new AIs above a certain power threshold, and argued that companies were in an “out-of-control race” to beat one another was leading to dangerous corner-cutting. Days later, _Insider_ [reported](https://www.businessinsider.com/elon-musk-twitter-investment-generative-ai-project-2023-4?r=US&IR=T "undefined") that Musk was preparing to build his own powerful large language model AI system at Twitter, and had invested millions in computing power and recruiting engineers to do so. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6274774/elon-musk-twitter-u-turns/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6274774/elon-musk-twitter-u-turns/"},"headline":"A Brief History of Elon Musk Saying One Thing and Doing Another at Twitter","datePublished":"2023-04-27T16:35:10.000Z","dateModified":"2026-04-13T08:53:01.160Z","description":"Here are some of the best examples of Musk saying one thing and then doing another at the company","url":"https://time.com/6274774/elon-musk-twitter-u-turns/","keywords":["Tech","Social Media","tech team"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbc34d2445cdc89c0/698a3c46011682c6de982f5e/GettyImages-1246506941.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Billy Perrigo","jobTitle":"Correspondent","url":"https://time.com/author/billy-perrigo/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbc34d2445cdc89c0/698a3c46011682c6de982f5e/GettyImages-1246506941.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Elon Musk","caption":"Elon Musk","creditText":"Marlena Sloss—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6274774/elon-musk-twitter-u-turns/","name":"A Brief History of Elon Musk Saying One Thing and Doing Another at Twitter"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Inside Twitter’s Chaotic First Days Under Elon Musk","description":"Elon Musk dropped more hints over the weekend about ways he’d make Twitter more profitable, now that his $44 billion acquisition of the social media platform is complete. 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