--- description: While existing subscribers to the free tier can still view programming, new customers must now choose between two paid plans. title: No More Free Option for New Subscribers to Peacock image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda07e8b72b6fd613/698a39f6db298769fa268b02/GettyImages-1238249061.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [streaming](/tag/streaming/) ## streaming Update your preferences in [Account Settings](/account/preferences/) Close # Free Version of NBC’s Streaming Service Peacock Stops Taking New Subscribers by [Christopher Palmeri / Bloomberg](/author/bloomberg/) ## Christopher Palmeri / Bloomberg Update your preferences in [Account Settings](/account/preferences/) Close Feb 1, 2023 2:30 AM CUT  TV remote control is seen with Peacock logo displayed on a screen in this illustration photo taken in Krakow, Poland on February 6, 2022\. (Photo by Jakub Porzycki/NurPhoto via Getty Images) TV remote control is seen with Peacock logo displayed on a screen in this illustration photo taken in Krakow, Poland on February 6, 2022\. (Photo by Jakub Porzycki/NurPhoto via Getty Images)Jakub Porzycki—NurPhoto/Getty Images by [Christopher Palmeri / Bloomberg](/author/bloomberg/) ## Christopher Palmeri / Bloomberg Update your preferences in [Account Settings](/account/preferences/) Close Feb 1, 2023 2:30 AM CUT Comcast Corp. is no longer accepting new subscribers to the free version of its Peacock streaming service, the latest sign that big media companies are trying to wring more money from their online TV forays. The service, which features original programming, as well as content from the company’s NBC TV network and Universal film studio, launched with great fanfare in mid-2020\. [To differentiate from rivals](https://time.com/5767042/nbc-peacock-streaming-free/ "undefined") Netflix, Disney+ and others, Peacock featured three tiers, including a free, ad-supported version. **Read More:** [_Natasha Lyonne, Peacock’s New Star, Is Happier Than Ever_](https://time.com/6248852/natasha-lyonne-poker-face-interview/ "undefined") While existing subscribers to the free tier can still view programming, new customers must now choose between two [plans](https://www.peacocktv.com/plans/all-monthly "undefined"), premium at $5 a month, or the ad-free premium plus, which costs $10, according to the company website. Comcast said last week its losses on the service will peak at $3 billion this year. Still, Peacock is gaining momentum. The service added 5 million paid subscribers in the fourth quarter, bringing its total to 20 million. Shows drawing attention include [_Poker Face_](https://time.com/6249892/poker-face-review-peacock/ "undefined"), featuring Natasha Lyonne as a cocktail waitress with the ability to tell if someone is lying. Upcoming programs include _Mrs. Davis_, a sci-fi thriller from Damon Lindelof, and _Bupkis_, from _Saturday Night Live_ alum [Pete Davidson](https://time.com/collection/100-most-influential-people-2022/6177795/pete-davidson/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6251808/nbc-peacock-stops-taking-new-subscribers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6251808/nbc-peacock-stops-taking-new-subscribers/"},"headline":"Free Version of NBC’s Streaming Service Peacock Stops Taking New Subscribers","datePublished":"2023-02-01T02:30:24.000Z","dateModified":"2026-04-13T08:52:56.875Z","description":"While existing subscribers to the streaming service’s free tier can still view programming, new customers must now choose between two paid plans.","url":"https://time.com/6251808/nbc-peacock-stops-taking-new-subscribers/","keywords":["streaming","Tech","wire"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda07e8b72b6fd613/698a39f6db298769fa268b02/GettyImages-1238249061.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Christopher Palmeri / Bloomberg"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda07e8b72b6fd613/698a39f6db298769fa268b02/GettyImages-1238249061.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Streaming Services Photo Illustrations","caption":"Streaming Services Photo Illustrations","creditText":"Jakub Porzycki—NurPhoto/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/streaming/","name":"streaming"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6251808/nbc-peacock-stops-taking-new-subscribers/","name":"Free Version of NBC’s Streaming Service Peacock Stops Taking New Subscribers"}}]}] ```