--- description: The Waffle Taco and McGriddle face off title: McDonald's Is Taking On The Waffle Taco A Viral-Friendly Pancake Breakfast Sandwich image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d24ddb3e99c2da8/69868aa03617603edc90b7ba/72958600.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # McDonald's Is Taking On the Waffle Taco With This One Sandwich by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Apr 14, 2014 7:56 PM CUT  Japanese actress Uno Kanda eats McDonald's Japan's new breakfast menu, McGriddle during its press preview in Tokyo Japanese actress Uno Kanda eats McDonald's Japan's new breakfast menu, McGriddle during its press preview in TokyoTOSHIFUMI KITAMURA—AFP/Getty Images by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Apr 14, 2014 7:56 PM CUT Taco Bell made news with its [Waffle Taco](http://www.tacobell.com/breakfast?gclid=CJCU%5F7zY4L0CFYdlfgod9VYA2g "undefined"), a breakfast item born to be Instagramed. Now McDonald’s is pushing back with a new campaign for an old breakfast fusion plate: The pancake wrapped breakfast sandwich, [the McGriddle.](http://www.mcdonalds.com/us/en/promotions/mcgriddles.html "undefined") At the tail-end of its free coffee promotion Monday, a rebuttal to [Taco Bell’s anti Egg McMuffin campaign](http://time.com/43787/taco-bell-mcdonalds-battle-ad-war/ "undefined"), the company released a new ad for its sweet-meets-savory product, first launched in 2003: There has yet to be a big social media push—[McDonald’s Twitter has been Coachella-heavy recently](https://twitter.com/McDonalds/status/455142268228222976 "undefined")—but the [McGriddles portion of the McDonald’s website reads](http://www.mcdonalds.com/us/en/promotions/mcgriddles.html "undefined"): “You know it’s a McGriddles Morning when the dog drools enviously at you. And you don’t even have a dog.” The new McGriddles spot emphasizes the pairing of McDonald’s coffee with the promotional sandwich. According to research firm Technomic, McDonald’s already owns [31% of fast food chains’ $31.7 billion breakfast market.](http://www.latimes.com/business/money/la-fi-mo-taco-bell-breakfast-ronald-mcdonald-20140327,0,4696513.story#axzz2yEKiQkgp "undefined")McDonald’s did not respond for immediate comment about its new campaign. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/62155/mcdonalds-mcgriddles-viral-waffle-taco/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/62155/mcdonalds-mcgriddles-viral-waffle-taco/"},"headline":"McDonald's Is Taking On the Waffle Taco With This One Sandwich","datePublished":"2014-04-14T19:56:25.000Z","dateModified":"2026-04-13T07:08:47.166Z","description":"The Waffle Taco and McGriddle face off","url":"https://time.com/62155/mcdonalds-mcgriddles-viral-waffle-taco/","keywords":["Advertising","Newsfeed","Food","restaurants","marketing","Taco Bell","Mcdonald's"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7d24ddb3e99c2da8/69868aa03617603edc90b7ba/72958600.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7d24ddb3e99c2da8/69868aa03617603edc90b7ba/72958600.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Japanese actress Uno Kanda eats McDonald","caption":"Japanese actress Uno Kanda eats McDonald","creditText":"TOSHIFUMI KITAMURA—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/62155/mcdonalds-mcgriddles-viral-waffle-taco/","name":"McDonald's Is Taking On the Waffle Taco With This One Sandwich"}}]}] ```