The New York Times acquired Wordle, adding the popular daily word phenomenon to the newspaper company’s expanding portfolio of games and puzzles.
The price wasn’t disclosed, but the Times said it paid in “the low-seven figures.”
Wordle gives players six tries to guess a five-letter mystery word. It was created by Josh Wardle, a software engineer in Brooklyn. Since its debut in October, it has caught fire, with users posting on social media how many guesses it took them to solve the word. The game has millions of daily players, according to the Times. It will initially remain free to new and existing players, the Times said, raising concerns it may eventually go behind a paywall.
The Times is focusing on games as a way to diversify its revenue sources. With Donald Trump’s chaotic presidency over, the newspaper has warned that subscriber growth won’t continue at the rate recorded in 2020.
In December, the Times crossed 1 million subscriptions to its games, which include “Spelling Bee” and crossword puzzles.
(Adds in third paragraph that game will initially remain free to play.)
- Succession Was a Race to the Bottom, And Everybody Won
- What Erdoğan’s Victory Means for Turkey—and the World
- Why You Can't Remember That Taylor Swift Concert All Too Well
- How Four Trans Teens Threw the Prom of Their Dreams
- Why Turkey’s Longtime Leader Is an Electoral Powerhouse
- The Ancient Roots of Psychotherapy
- Drought Crisis Spurs U.S.-Mexico Collaboration
- Florence Pugh Might Just Save the Movie Star From Extinction