--- title: To Save Itself, Meat Inc. Needs To Track Methane Emissions description: A new report shows that industrial agriculture companies need to do more to track methane emissions. canonical: https://time.com/6125014/cows-agricultural-emissions/ author: Aryn Baker article:opinion: false article:content_tier: free article:published_time: 2021-12-02T15:57:25.000Z article:modified_time: 2026-02-24T10:35:48.330Z article:section: Climate og:title: To Save Itself, Meat Inc. Needs To Track Methane Emissions og:description: A new report shows that industrial agriculture companies need to do more to track methane emissions. og:url: https://time.com/6125014/cows-agricultural-emissions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltec2015d0b136c1db/698a204c4ee262e39e319a9f/cow-farming-emissions.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: TOPSHOT-SWITZERLAND-FARMING-WASTE-ENVIRONMENT og:type: article twitter:card: summary_large_image twitter:title: To Save Itself, Meat Inc. Needs To Track Methane Emissions twitter:description: A new report shows that industrial agriculture companies need to do more to track methane emissions. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltec2015d0b136c1db/698a204c4ee262e39e319a9f/cow-farming-emissions.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # 'Cows Are the New Coal.' How the Cattle Industry Is Ignoring the Bottom Line When It Comes to Methane Emissions > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=80bccbca-1231-4658-9a6e-ecf7e61339a4&cr=time-nl-network-2026q3-v1) by [Aryn Baker](https://time.com/author/aryn-baker/) ## Aryn Baker Dec 2, 2021 3:57 PM UTC  Cow farming is a significant source of methane emissions, a potent greenhouse gas contributor to climate change. Cow farming is a significant source of methane emissions, a potent greenhouse gas contributor to climate change. Fabrice Coffrini—/AFP/Getty Image by [Aryn Baker](https://time.com/author/aryn-baker/) ## Aryn Baker Dec 2, 2021 3:57 PM UTC One of the early, attention-grabbing [announcements](https://click.newsletters.time.com/?qs=c98be9a3d92f7089c59e36ffa75c697147296fcd01a3c61592e7e5c36d969e3d64c5cefaae2548d820318492a43b75b883a9423ad733a92259ea35fd4ee6391c) at November’s COP climate conference in Glasgow was a commitment by more than 105 countries to[ join a U.S.- and E.U.-led coalition](https://www.iea.org/news/executive-director-welcomes-launch-of-global-methane-pledge-at-event-led-by-us-president-biden-and-european-commission-president-von-der-leyen) to cut 30% of methane emissions by 2030\. The potent greenhouse gas, which is up to 80 times more effective at heating the planet than carbon dioxide in the short term, has often been considered the lowest hanging fruit when it comes to slowing down global warming. The COP pledges alone would slash warming projections by 0.2°C by the 2040s, according to the [United Nations Global Methane Assessment](https://click.newsletters.time.com/?qs=c98be9a3d92f708981899038cc410dfdca69e8d38aeb0a6df1a6297f9a95b3fcb5597f8153ee2ba3de301da78891f4d67b67f9647f9eb7c0900082f12df696cd). But that low-hanging fruit is starting to rot. A new report produced by the [FAIRR Initiative](https://www.fairr.org/), an investor network worth about $45 trillion that is focused on the environmental, social and governance risks and opportunities of intensive livestock production, shows that the meat and dairy industries (including livestock suppliers to [McDonalds](https://www.bloomberg.com/news/articles/2021-12-01/the-carbon-footprint-of-mcdonald-s-menu-very-big?), Walmart and Costco) is undermining COP26 pledges on methane reduction, by not tracking their own emissions and by failing to track those of their third-party suppliers. Cows and other ruminants release methane as a byproduct of their digestive process. A single cow can release around 250-500 liters of methane a day. More methane is produced when the animals’ waste is collected in holding ponds, a typical practice for large scale industrial meat producers. The one billion cows used in the global meat and dairy industries, combined with other animals raised for livestock, are responsible for releasing the [methane equivalent of some 3.1 gigatons of carbon dioxide](https://www.fao.org/news/story/en/item/197623/icode/) into the atmosphere every year—accounting for some 44% of global anthropogenic methane. If the global livestock industry were its own country, it would be the world’s third-biggest greenhouse gas emitter, falling [between U.S. and India](https://worldpopulationreview.com/country-rankings/co2-emissions-by-country) when it comes to total greenhouse gas emissions. **_Read More:_** [_The Cow That Could Feed the Planet_](https://time.com/6109450/sustainable-lab-grown-mosa-meat/) According to the [Coller FAIRR Protein Producer Index](https://www.fairr.org/index/), which assesses sustainability in the factory farming sector, the industry isn’t making much of an effort to do anything about it. This year’s report [found](https://we.tl/t-1xrFLxKPlQ) that only 18% of global meat and dairy producers are tracking their methane emissions at all. And of the companies tracking their emissions, one in four actually saw an increase this year. “The ambitions set at COP26 handed a big slice of responsibility to the food and agriculture sector,” says Jeremy Coller, chair of the FAIRR investor network. “We cannot deliver the COP26 commitments without addressing the protein supply chain…yet failures from methane to manure management underline the growing sense in the market that cows are the new coal.” The Index, now in its fourth year, assesses 60 global and publicly-listed animal protein producers—worth a combined $363 billion—against 10 environmental, social and governance-related factors including greenhouse gas emissions, deforestation, antibiotic usage and investment in alternative proteins. FAIRR releases the results publicly so that its investors, as well as others, can assess the sustainability and climate commitments of companies in their portfolios. It also provides an industry benchmark, and an incentive for improvement. “If we are to avoid the meat and dairy sector becoming a stranded asset, we must harness the leadership emerging in parts of the industry and transform the way our food, particularly protein, is produced,” says Coller. Some of the companies assessed are ramping up investment into sustainable feed ingredients. Even though the world’s largest beef supplier, Brazil’s [JBS](https://jbs.com.br/en/), is not doing well when it comes to tracking emissions, it is taking steps to limit methane by partnering with the Netherlands-based feed additive company DSM to [help cattle reduce their emissions](https://time.com/6119791/seaweed-cows-methane-emissions/) through the use of a [new food supplement](https://mediaroom.jbs.com.br/noticia/jbs-e-dsm-fazem-parceria-para-reduzir-as-emissoes-de-metano-na-cadeia-bovina). Of course, this still does not solve the problem of land-use changes like deforestation linked to feeding cattle, which also contributes to increased carbon emissions. The meat and dairy industries’ slow embrace of methane tracking and reduction mechanisms is ironic, given they are likely to be two of the industrial sectors most rapidly and catastrophically impacted by climate change. According to the FAIRR report, at least seven of the 60 companies are already reporting climate-related financial impacts. The U.S. based Tyson Foods’ operating income decreased $410 million year-over-year in the first nine months of 2021, in large part due to severe weather disruptions. Brazilian company [BRF,](https://www.brf-global.com/en/about/our-location/brazil/) one of the biggest food conglomerates in the world, estimates that climatically-influenced changes in precipitation rates [are already resulting](https://www.cdp.net/en/responses?utf8=%E2%9C%93&queries%5Bname%5D=BRF) in annual losses of up to $140 million as the cost of feed increases. That alone should be a red flag for investors. “The science is clear that to avoid runaway climate change, high-emitting sectors such as agriculture must transform themselves in the next decade,” says Eugenie Mathieu, Senior Analyst at Aviva Investors, which is part of the FAIRR network. “Eighty-six percent of the world’s biggest meat and dairy suppliers are still failing to set meaningful reductions targets for emissions, which is enormously unhelpful given that extreme weather events are increasingly hurting the bottom lines of these companies. Investors can play their part by demanding that the animal protein producers they invest in step up to the plate and make change happen more quickly.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6125014/cows-agricultural-emissions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6125014/cows-agricultural-emissions/"},"headline":"'Cows Are the New Coal.' 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