--- title: Our Planet Faces Climate and Nature Crises—Let's Tackle Both description: Former P&G President Paul Polmon makes the case for solutions that prioritize nature in the battle against climate change. canonical: https://time.com/5954830/paul-polman-nature-positive-solutions/ author: Paul Polman article:opinion: true article:content_tier: free article:published_time: 2021-04-14T21:28:35.000Z article:modified_time: 2026-02-24T09:51:50.621Z article:section: Ideas og:title: Our Planet Faces Climate and Nature Crises—Let's Tackle Both og:description: Nature-positive solutions are a $10 trillion opportunity that would create 395 million jobs. Why aren’t we doing more? og:url: https://time.com/5954830/paul-polman-nature-positive-solutions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte3bfc7cc65f5f501/698a18b497cdff7db66bbd77/paul-polman-nature-positive-solutions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2400 og:image:height: 1350 og:image:alt: paul-polman-nature-positive-solutions og:type: article twitter:card: summary_large_image twitter:title: Our Planet Faces Climate and Nature Crises—Let's Tackle Both twitter:description: Nature-positive solutions are a $10 trillion opportunity that would create 395 million jobs. Why aren’t we doing more? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte3bfc7cc65f5f501/698a18b497cdff7db66bbd77/paul-polman-nature-positive-solutions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Our Planet Faces Twin Climate and Nature Crises. Here’s How We Can Tackle Both > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Inside TIME: Reference Facts and FAQ ### Definition Inside TIME is one of seven email newsletters published by TIME, the news organization founded in 1923. A closer look at TIME's latest cover and our most compelling stories. Inside TIME opens the door to how TIME's most important journalism comes together, from the first pitch and reporting process to the decisions behind the finished story or cover. Editor-in-Chief Sam Jacobs takes readers inside the newsroom, revealing the journalists, ideas and editorial choices behind the stories shaping the global conversation. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent.  by [Paul Polman](https://time.com/author/paul-polman/)  ## Paul Polman Apr 14, 2021 9:28 PM UTC  An oak seedling is planted near the Pacaya Volcano as part of a reforestation plan in Escuintla, Guatemala, on Oct. 27, 2020. An oak seedling is planted near the Pacaya Volcano as part of a reforestation plan in Escuintla, Guatemala, on Oct. 27, 2020. Moises Castillo—AP  by [Paul Polman](https://time.com/author/paul-polman/)  ## Paul Polman Apr 14, 2021 9:28 PM UTC Nature and climate are inextricably linked. Nature loss drives climate change and vice versa. Right now, both are in crisis. [Repairing our natural climate](https://time.com/4070683/nature-climate-change/)—[reversing deforestation](https://time.com/5523794/costa-rica-president-carlos-alvarado-quesada-environment/), for example, or conserving ecosystems to sequester and store carbon—addresses both these crises. So-called natural climate solutions are one of the most important and cost-effective ways to stay on track for net-zero carbon emissions by 2050\. Yet they receive little attention and just 8% of public climate funding. That must change. Well-designed natural climate solutions yield multiple co-benefits, including [greater biodiversity](https://time.com/5817363/wildlife-habitats-disease-pandemics/), improved watersheds, better farm outcomes and enhanced resilience against the impacts of global warming. They also address the opportunity for more inclusive growth for the world’s poor. By 2030, nature-positive solutions will create more than [$10 trillion and 395 million jobs](https://www.weforum.org/press/2020/07/395-million-new-jobs-by-2030-if-businesses-prioritize-nature-says-world-economic-forum/), which is a huge opportunity. To accelerate progress, businesses are calling on governments to work together to create a policy feedback loop to spur bolder corporate action. This must include redefining our model of growth to value natural as well as financial capital. Reversing nature loss is a crucial part of building back better. This is not just a critical opportunity. 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