--- title: Synchrony CEO: Businesses Must Invest More in Mental Health description: Many business leaders talk about creating a better world, writes Margaret Keane. There's one important way in which they could do it canonical: https://time.com/5934047/synchrony-margaret-keane-mental-health/ author: Margaret Keane article:opinion: true article:content_tier: free article:published_time: 2021-01-29T16:18:11.000Z article:modified_time: 2026-02-24T09:38:52.573Z article:section: Ideas og:title: Synchrony CEO: Businesses Must Invest More in Mental Health og:description: Many business leaders talk about creating a better world, writes Margaret Keane. There's one important way in which they could do it og:url: https://time.com/5934047/synchrony-margaret-keane-mental-health/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Synchrony CEO: Businesses Must Invest More in Mental Health twitter:description: Many business leaders talk about creating a better world, writes Margaret Keane. There's one important way in which they could do it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Businesses Must Deepen Their Investment in Employees' Mental Health by [Margaret Keane](https://time.com/author/margaret-keane/) ## Margaret Keane Jan 29, 2021 4:18 PM UTC by [Margaret Keane](https://time.com/author/margaret-keane/) ## Margaret Keane Jan 29, 2021 4:18 PM UTC Many business leaders talk about creating a better, more inclusive world. There’s one important way in which they could actually do it. Over the next decade, corporate America must deepen its investment in solutions for the mental health and well-being of employees. It is essential to the success of a thriving workforce and society. The pandemic has shifted the role of businesses, where companies have now become more responsible for the health and safety of their people and their families. But business leaders can also help address the impacts of mental and physical health and help close the nation’s income inequality gap long after the pandemic ends. Offering benefits to employees such as wellness counselors or life coaches, teletherapy, remote or flexible work options, and innovative childcare support should become table stakes. Business leaders can also help end the stigma that surrounds mental health and normalize discussions around well-being, employee assistance programs and resources. Companies can anticipate employees’ needs by fostering an inclusive, safe environment for honest conversations and creating new channels and practices to make listening a more consistent part of how we work. I believe businesses have an obligation to bolster investments in wellness and mental health. Companies will see real business value and a productive, more engaged workforce. That’s what our future generations are calling for, and that’s what they deserve. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/5934047/synchrony-margaret-keane-mental-health/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5934047/synchrony-margaret-keane-mental-health/"},"headline":"Businesses Must Deepen Their Investment in Employees' Mental Health","datePublished":"2021-01-29T16:18:11.000Z","dateModified":"2026-02-24T09:38:52.573Z","description":"Corporate America should make it a priority for the next decade","url":"https://time.com/5934047/synchrony-margaret-keane-mental-health/","keywords":[],"thumbnailUrl":"","author":[{"@type":"Person","name":"Margaret Keane","jobTitle":null,"url":"https://time.com/author/margaret-keane/"}],"articleSection":"Ideas","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5934047/synchrony-margaret-keane-mental-health/","name":"Businesses Must Deepen Their Investment in Employees' Mental Health"}}]}] ```