--- title: Why TIME Replaced Its Logo on the Cover for Issue on Voting description: For the first time in TIME's nearly 100-year history, it has replaced its logo for a special issue on voting. Here's why we did it canonical: https://time.com/5902712/time-replaced-logo-cover-voting/ author: Edward Felsenthal article:opinion: true article:content_tier: free article:published_time: 2020-10-22T10:59:37.000Z article:modified_time: 2026-08-04T07:51:59.732Z article:section: Ideas og:title: TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History og:description: Here's why we did it og:url: https://time.com/5902712/time-replaced-logo-cover-voting/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1024f5624920fb20/698a136a457a52640ad64870/TIM201102_Vote.Cover_.FINAL_.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2363 og:image:height: 1329 og:image:alt: Vote Time Magazine Cover 201102 og:type: article twitter:card: summary_large_image twitter:title: TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History twitter:description: Here's why we did it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1024f5624920fb20/698a136a457a52640ad64870/TIM201102_Vote.Cover_.FINAL_.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History. Here's Why We Did It > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Inside TIME: Reference Facts and FAQ ### Definition Inside TIME is one of seven email newsletters published by TIME, the news organization founded in 1923. A closer look at TIME's latest cover and our most compelling stories. Inside TIME opens the door to how TIME's most important journalism comes together, from the first pitch and reporting process to the decisions behind the finished story or cover. Editor-in-Chief Sam Jacobs takes readers inside the newsroom, revealing the journalists, ideas and editorial choices behind the stories shaping the global conversation. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=5b908f58-ae67-46a3-8cbc-64dfe20e4e1e&cr=time-nl-inside-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Wednesday and Saturday (2x per week) | TIME, August 2026 | | Written by | Sam Jacobs, Editor-in-Chief | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership Globally minded knowledge seekers. Readers who turn to journalism to understand the world, with meaningful concentrations among educators, students, media professionals, civic institutions and knowledge workers. ### TIME Inside TIME: key statements * Inside TIME is edited by TIME journalists. 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It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. ## Video: Election 2020: What Voters Do (and Don’t) Need to Worry About [Watch (HLS stream): Election 2020: What Voters Do (and Don’t) Need to Worry About](https://cdn.jwplayer.com/manifests/n5H3s06X.m3u8) (8:47)  _Published 2020-09-30. Election 2020: What Voters Do (and Don’t) Need to Worry About_  by [Edward Felsenthal](https://time.com/author/edward-felsenthal/)  ## Edward Felsenthal Felsenthal is the Executive Chairman and former Editor in Chief of TIME. Oct 22, 2020 10:59 AM UTC  Illustration by Shepard Fairey for TIME  by [Edward Felsenthal](https://time.com/author/edward-felsenthal/)  ## Edward Felsenthal Felsenthal is the Executive Chairman and former Editor in Chief of TIME. Oct 22, 2020 10:59 AM UTC I don’t often use this space to direct your attention to other publications, but I do recommend you check out an article Science published online on Sept. 24\. Titled [_Singing in a Silent Spring_](https://science.sciencemag.org/content/early/2020/09/23/science.abd5777), it adds a new entrant to the list of uplifting changes in the natural world that occurred when we humans went into temporary retreat at the start of the pandemic. It appears that in the relative hush of the San Francisco Bay Area this past April and May, the song of the white-crowned sparrow became quieter and sweeter than it had been before. This has been a year of so much pain, hardship, chaos and loss. And yet as nations around the world begin to rebuild from the pandemic, it is clear that we also have a once-in-a-generation opportunity to change our tune. Our issue this week, in partnership with the World Economic Forum, explores that opportunity, which the forum’s chairman, Klaus Schwab, has called “The Great Reset.” How can we seize this moment of disruption to push for a world that is healthier, more resilient, sustainable and just? What do all of us–individuals, businesses and governments–need to do to ensure that we don’t simply revert to what was before? Schwab, while acknowledging that it’s “hard to be optimistic about the prospect of a brighter global future,” offers some glimmers of hope in the form of companies that are redefining success to be about more than profits. Economist Mariana Mazzucato provides a road map for transforming our financial structures. Danish architect Bjarke Ingels describes his extraordinarily ambitious Masterplanet–a blueprint for a greener earth. Our correspondents around the globe speak with business leaders and policymakers about their more immediate plans–from Tokyo’s Governor Yuriko Koike, currently preparing for the rescheduled Olympic Games in 2021, to Citigroup’s newly appointed CEO, Jane Fraser, the first woman to run a major Wall Street bank. We’ve also included excerpts of conversations from our special TIME100 Talks hosted in October by Harry and Meghan, the Duke and Duchess of Sussex, on how to build a better digital world. You can watch the full program at [time.com/time100talks](https://time100talks.splashthat.com/) **Few events will** shape the world to come more than the result of the upcoming U.S. presidential election. As Americans decide if it’s time to reach for a reset button of our own, this issue includes a special report on the closing days of the 2020 campaign. “On Nov. 3 (or, hopefully, soon after), we will finally get an answer to the question of what these past four discombobulating years have meant,” [writes](https://time.com/5902726/trump-biden-2020/) TIME’s national political correspondent Molly Ball. “It is a decision not about what policy proposals to pursue but about what reality we collectively decide to inhabit.” To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote. To help, we’ve provided readers with a guide on how to vote safely during this extraordinary year. The artwork on the cover is by Shepard Fairey, whose work includes two prior TIME covers. “Even though the subject in the portrait knows there are additional challenges to democracy during a pandemic,” Fairey says of the image, the person is determined to use their “voice and power by voting.” We stand at a rare moment, one that will separate history into before and after for generations. It is the kind of moment in which readers across the country and around the world have always turned to TIME. We thank you for doing so now. [_Buy a print of TIME’s ‘VOTE’ cover_](https://timecoverstore.com/featured/vote-2020-time.html) ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/5902712/time-replaced-logo-cover-voting/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5902712/time-replaced-logo-cover-voting/"},"headline":"TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History. 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