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title: The Best Midsommar Memes From That Spooky Reaction Scene
description: Florence Pugh&#x27;s Midsommar reaction is the internet&#x27;s new favorite meme
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# The Internet Is Taking This Spooky _Midsommar_ Moment and Running With It

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


May 15, 2020 4:48 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


May 15, 2020 4:48 PM UTC

_Midsommar_ is the gift that keeps on giving. Ari Aster’s [“terror-round-the-maypole dread-fest”](https://time.com/5615615/midsommar-movie-review/) may have come out last year, but one moment from the film is enjoying a second life as a reaction meme on Twitter. 

The [meme](https://time.com/5720246/best-memes/) stems from a moment in the film when American tourist Dani, played by [Florence Pugh](https://time.com/5748203/meryl-streep-fries/), stumbles upon a horrifying ritual while backpacking through Sweden. Her shocked expression has become the go-to response to express horror, dismay, or stunned confusion online without saying a word. Naturally, Twitter users have run with it, filling the feed with Pugh’s shocked expression as a means of expressing their own.

While Pugh’s character Dani had good reason to look horrified in the film (no spoilers) the uses on Twitter tend to be more tongue-in-cheek with Dani’s shock being used in response to a Shrek parade balloon and [_Twilight_’s Edward Cullen](https://time.com/5831725/midnight-sun-stephenie-meyer-twilight-novel/) sitting in a tree. In short, it has become the perfect response to almost anything Twitter can dish up.

Here are a few favorite examples of the latest _Midsommar_ memes:

> [](https://twitter.com/mtchllncgnto/status/1260369200457154561)

> [](https://twitter.com/annetdonahue/status/1260576914907041792)


> [](https://twitter.com/larrydavidsson/status/1260578919272636418)

> [](https://twitter.com/TheFknLizrdKing/status/1260672720729264129)

> [](https://twitter.com/straw%5Fberrry%5F/status/1260067313392353281)


> [](https://twitter.com/SAMGREIS/status/1260284811194691584)

> [](https://twitter.com/mxrc0%5F/status/1260453911212818432)

> [](https://twitter.com/sIuttyspice/status/1260026359117537280)


> [](https://twitter.com/BartManMX/status/1260307333277798401)

> [](https://twitter.com/hebertosinlao/status/1260266920198180864)

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