--- title: Rihanna Opens Fenty Beauty House for TikTok Content Creators description: Rihanna has launched the Fenty Beauty House in Los Angeles to provide a space for TikTok users to make the best content possible. canonical: https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2020-03-10T15:07:45.000Z article:modified_time: 2026-04-13T08:01:21.752Z og:title: Rihanna Opens Fenty Beauty House for TikTok Creators og:description: "I just wanted to create a platform for the next wave of content creators" og:url: https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Rihanna Launch Event og:type: article twitter:card: summary_large_image twitter:title: Rihanna Opens Fenty Beauty House for TikTok Creators twitter:description: "I just wanted to create a platform for the next wave of content creators" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=4101184f-5a48-49f9-a17b-6cdf11c07720&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 10, 2020 3:07 PM UTC  NEW YORK, NEW YORK - OCTOBER 11: Singer Rihanna attends the launch of her first visual autobiography, "Rihanna" at Guggenheim Museum on October 11, 2019 in New York City. (Photo by Roy Rochlin/Getty Images) NEW YORK, NEW YORK - OCTOBER 11: Singer Rihanna attends the launch of her first visual autobiography, "Rihanna" at Guggenheim Museum on October 11, 2019 in New York City. (Photo by Roy Rochlin/Getty Images) Getty Images—2019 Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 10, 2020 3:07 PM UTC Makeup mogul, [noted beauty vlogger](https://www.youtube.com/watch?v=KONe4SNFA64) and all-around bad gal [Rihanna](https://time.com/collection/genius-companies-2018/5412503/fenty-beauty/) is investing in the next generation of creators with a special space made just for [TikTok users.](https://time.com/5594374/tiktok-artists-money/) The entertainer and entrepreneur introduced the [Fenty Beauty](https://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) TikTok House at a launch on Monday in Los Angeles with many TikTok stars in attendance. She noted that the space will provide support and set-up for content creators. “We are standing in the official first Fenty Beauty TikTok home,” she said. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.” According to [_Harper’s Bazaar_](https://www.harpersbazaar.com/celebrity/latest/a31263453/rihanna-creates-fenty-beauty-tiktok-house/), the house will have a fully-stocked makeup pantry, beauty stations, and lots of good light for making the best beauty content. Get your first look at the Fenty Beauty TikTok House below. > [](https://twitter.com/PopCrave/status/1237097912594767877) --- > “@fentybeautyY’all ain’t ready! Announcing the ##FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️♬ TOES – DaBaby” --- ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/"},"headline":"Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation","datePublished":"2020-03-10T15:07:45.000Z","dateModified":"2026-04-13T08:01:21.752Z","description":"\"I just wanted to create a platform for the next wave of content creators\"","url":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","keywords":["Newsfeed","celebrities","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rihanna Launch Event","caption":"Rihanna Launch Event","creditText":"Getty Images—2019 Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","name":"Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation"}}]}] ```