--- title: Rihanna Opens Fenty Beauty House for TikTok Content Creators description: Rihanna has launched the Fenty Beauty House in Los Angeles to provide a space for TikTok users to make the best content possible. canonical: https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2020-03-10T15:07:45.000Z article:modified_time: 2026-04-13T08:01:21.752Z og:title: Rihanna Opens Fenty Beauty House for TikTok Creators og:description: "I just wanted to create a platform for the next wave of content creators" og:url: https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Rihanna Launch Event og:type: article twitter:card: summary_large_image twitter:title: Rihanna Opens Fenty Beauty House for TikTok Creators twitter:description: "I just wanted to create a platform for the next wave of content creators" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 10, 2020 3:07 PM UTC  NEW YORK, NEW YORK - OCTOBER 11: Singer Rihanna attends the launch of her first visual autobiography, "Rihanna" at Guggenheim Museum on October 11, 2019 in New York City. (Photo by Roy Rochlin/Getty Images) NEW YORK, NEW YORK - OCTOBER 11: Singer Rihanna attends the launch of her first visual autobiography, "Rihanna" at Guggenheim Museum on October 11, 2019 in New York City. (Photo by Roy Rochlin/Getty Images) Getty Images—2019 Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 10, 2020 3:07 PM UTC Makeup mogul, [noted beauty vlogger](https://www.youtube.com/watch?v=KONe4SNFA64) and all-around bad gal [Rihanna](https://time.com/collection/genius-companies-2018/5412503/fenty-beauty/) is investing in the next generation of creators with a special space made just for [TikTok users.](https://time.com/5594374/tiktok-artists-money/) The entertainer and entrepreneur introduced the [Fenty Beauty](https://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) TikTok House at a launch on Monday in Los Angeles with many TikTok stars in attendance. She noted that the space will provide support and set-up for content creators. “We are standing in the official first Fenty Beauty TikTok home,” she said. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.” According to [_Harper’s Bazaar_](https://www.harpersbazaar.com/celebrity/latest/a31263453/rihanna-creates-fenty-beauty-tiktok-house/), the house will have a fully-stocked makeup pantry, beauty stations, and lots of good light for making the best beauty content. Get your first look at the Fenty Beauty TikTok House below. > [](https://twitter.com/PopCrave/status/1237097912594767877) --- > “@fentybeautyY’all ain’t ready! Announcing the ##FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️♬ TOES – DaBaby” --- ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/"},"headline":"Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation","datePublished":"2020-03-10T15:07:45.000Z","dateModified":"2026-04-13T08:01:21.752Z","description":"\"I just wanted to create a platform for the next wave of content creators\"","url":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","keywords":["Newsfeed","celebrities","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rihanna Launch Event","caption":"Rihanna Launch Event","creditText":"Getty Images—2019 Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","name":"Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation"}}]}] ```