--- description: Rihanna has launched the Fenty Beauty House in Los Angeles to provide a space for TikTok users to make the best content possible. title: Rihanna Opens Fenty Beauty House for TikTok Creators image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Mar 10, 2020 3:07 PM CUT  NEW YORK, NEW YORK - OCTOBER 11: Singer Rihanna attends the launch of her first visual autobiography, "Rihanna" at Guggenheim Museum on October 11, 2019 in New York City. (Photo by Roy Rochlin/Getty Images) NEW YORK, NEW YORK - OCTOBER 11: Singer Rihanna attends the launch of her first visual autobiography, "Rihanna" at Guggenheim Museum on October 11, 2019 in New York City. (Photo by Roy Rochlin/Getty Images)Getty Images—2019 Getty Images  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Mar 10, 2020 3:07 PM CUT Makeup mogul, [noted beauty vlogger](https://www.youtube.com/watch?v=KONe4SNFA64 "undefined") and all-around bad gal [Rihanna](https://time.com/collection/genius-companies-2018/5412503/fenty-beauty/ "undefined") is investing in the next generation of creators with a special space made just for [TikTok users.](https://time.com/5594374/tiktok-artists-money/ "undefined") The entertainer and entrepreneur introduced the [Fenty Beauty](https://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/ "undefined") TikTok House at a launch on Monday in Los Angeles with many TikTok stars in attendance. She noted that the space will provide support and set-up for content creators. “We are standing in the official first Fenty Beauty TikTok home,” she said. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.” According to [_Harper’s Bazaar_](https://www.harpersbazaar.com/celebrity/latest/a31263453/rihanna-creates-fenty-beauty-tiktok-house/ "undefined"), the house will have a fully-stocked makeup pantry, beauty stations, and lots of good light for making the best beauty content. Get your first look at the Fenty Beauty TikTok House below. > [](https://twitter.com/PopCrave/status/1237097912594767877) --- > “@fentybeautyY’all ain’t ready! Announcing the ##FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️♬ TOES – DaBaby” --- ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/"},"headline":"Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation","datePublished":"2020-03-10T15:07:45.000Z","dateModified":"2026-04-13T08:01:21.752Z","description":"\"I just wanted to create a platform for the next wave of content creators\"","url":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","keywords":["Newsfeed","celebrities","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b010a6b864768ab/698a0b6316d8841727c37dc1/Rihanna-Fenty-beauty-tiktok.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rihanna Launch Event","caption":"Rihanna Launch Event","creditText":"Getty Images—2019 Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5800155/rihanna-fenty-beauty-house-los-angeles-tik-tok/","name":"Rihanna Created a Fenty Beauty Space Just For TikTok and the 'Most Creative' Generation"}}]}] ```