--- title: Serena Williams Thinks That Working Moms Are 'Superheroes' description: Serena Williams talked about motherhood, being a leader, and why working mothers are "superheroes" at her S by Serena fashion show at NYFW. canonical: https://time.com/5782995/serena-williams-anna-wintour-nyfw-2020/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2020-02-12T20:13:57.000Z article:modified_time: 2026-05-11T04:46:00.141Z og:title: Serena Williams Says That Working Moms Are 'Superheroes' og:description: "Women need to be recognized" og:url: https://time.com/5782995/serena-williams-anna-wintour-nyfw-2020/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta1a4f1e14d0b0530/698a0a2a16d8846748c37b7d/Serena-Williams-Anna-Wintour-New-York-fashion-week-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: S By Serena - Presentation - February 2020 - New York Fashion Week: The Shows og:type: article twitter:card: summary_large_image twitter:title: Serena Williams Says That Working Moms Are 'Superheroes' twitter:description: "Women need to be recognized" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta1a4f1e14d0b0530/698a0a2a16d8846748c37b7d/Serena-Williams-Anna-Wintour-New-York-fashion-week-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Serena Williams Says Working Moms Are Superheroes: 'Women Need to Be Recognized' > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 12, 2020 8:13 PM UTC  NEW YORK, NEW YORK - FEBRUARY 12: Designer Serena Williams speaks with Anna Wintour during the S By Serena Presentation during New York Fashion Week: The Shows at Spring Place on February 12, 2020 in New York City. (Photo by Dia Dipasupil/Getty Images) NEW YORK, NEW YORK - FEBRUARY 12: Designer Serena Williams speaks with Anna Wintour during the S By Serena Presentation during New York Fashion Week: The Shows at Spring Place on February 12, 2020 in New York City. (Photo by Dia Dipasupil/Getty Images) Getty Images—2020 Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 12, 2020 8:13 PM UTC [Serena Williams](https://time.com/5368858/serena-williams-comeback/) has made a name for herself in countless arenas; one only needs to look as far as her record-breaking 23 Grand Slam titles, her forays into fashion and venture capitalism, and her [vocal activism](https://time.com/collection/firsts/4898599/serena-williams-firsts/). However, balancing these multiple roles has helped Williams realize the importance of one of her most personal roles in life: [being a mother.](https://time.com/5359811/serena-williams-post-partum/) During the [New York Fashion Week](https://time.com/5777183/new-york-fashion-week-2020-designers/) showing of her jet set-inspired collection for her clothing line [_S by Serena_ ](https://time.com/5673692/serena-williams-fashion-line-report/)on Tuesday morning, Williams sat down for an intimate conversation with Anna Wintour, where she talked about how becoming a mother to her [2-year-old daughter Olympia](https://time.com/4940076/alexis-ohanian-reddit-cartoon/) has changed the way she approaches work and life. “Being a mom is super important, but also being a leader so my daughter can look at me and say, ‘This is what my mom did.’” Williams said. “I aspire to do that and I want to be better…It’s really important to me to inspire the next generation because that’s what the future is.”  Designer Serena Williams poses with models for the S By Serena Presentation during New York Fashion Week (Photo by Dia Dipasupil/Getty Images) Getty Images—2020 Getty Images Williams also emphasized the need to recognize the challenges and triumphs of working motherhood. When asked by Wintour who her heroes are, she pointed to women who juggle parenting with the demands of a job. “My heroes have changed…after having a child, my heroes are moms because women are superheroes,” she said. “To have a baby and then have to go to work two or three weeks later or work a 9-5…I’m fortunate to not have to do that,” she said, noting that her business pursuits are different than what the majority of other women’s work looks like. Williams was steadfast in reiterating support for working mothers in all situations. “I’m at a loss for words when I think of women who work day in and day out, providing for their families, when I know how hard it is for me to leave my daughter. I never felt that way until I became a mom. I think women need to be recognized.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5782995/serena-williams-anna-wintour-nyfw-2020/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5782995/serena-williams-anna-wintour-nyfw-2020/"},"headline":"Serena Williams Says Working Moms Are Superheroes: 'Women Need to Be Recognized'","datePublished":"2020-02-12T20:13:57.000Z","dateModified":"2026-05-11T04:46:00.141Z","description":"The tennis star and designer talked motherhood at her NYFW show","url":"https://time.com/5782995/serena-williams-anna-wintour-nyfw-2020/","keywords":["Newsfeed","celebrities","fashion","onetime","clickmonsters"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta1a4f1e14d0b0530/698a0a2a16d8846748c37b7d/Serena-Williams-Anna-Wintour-New-York-fashion-week-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta1a4f1e14d0b0530/698a0a2a16d8846748c37b7d/Serena-Williams-Anna-Wintour-New-York-fashion-week-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"S By Serena - Presentation - February 2020 - New York Fashion Week: The Shows","caption":"S By Serena - Presentation - February 2020 - New York Fashion Week: The Shows","creditText":"Getty Images—2020 Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5782995/serena-williams-anna-wintour-nyfw-2020/","name":"Serena Williams Says Working Moms Are Superheroes: 'Women Need to Be Recognized'"}}]}] ```