<!-- mobian-agent-page publisher="time" canonical="https://time.com/5766483/sweethearts-candy-hearts-changes/" -->

---
title: Valentine&#x27;s Sweethearts Candies Return With Some New Changes
description: The iconic heart-shaped Sweethearts candies are coming back in time for Valentine&#x27;s Day with some new but noticeable changes.
canonical: https://time.com/5766483/sweethearts-candy-hearts-changes/
author: Cady Lang
article:opinion: false
article:content_tier: free
article:published_time: 2020-01-16T17:36:39.000Z
article:modified_time: 2026-04-13T08:01:13.100Z
og:title: Valentine&#x27;s Sweethearts Candies Return This Year With Some New Changes
og:description: Here&#x27;s what you need to know
og:url: https://time.com/5766483/sweethearts-candy-hearts-changes/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8949981e29473c9f/698a08f016d8843536c3794a/sweethearts-candy-hearts.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 2000
og:image:height: 1125
og:image:alt: Valentine&#x27;s Day Favorite Sweethearts Candy Will Be Scarce In 2019
og:type: article
twitter:card: summary_large_image
twitter:title: Valentine&#x27;s Sweethearts Candies Return This Year With Some New Changes
twitter:description: Here&#x27;s what you need to know
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8949981e29473c9f/698a08f016d8843536c3794a/sweethearts-candy-hearts.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt8949981e29473c9f/698a08f016d8843536c3794a/sweethearts-candy-hearts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Valentine’s Sweethearts Candies Are Making a Comeback This Year But They Won’t Be the Same

<!-- mobian-agent-ad sponsored="true" id="495f3581-1ab1-4fe0-9b8b-152764b4d3fb" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=495f3581-1ab1-4fe0-9b8b-152764b4d3fb&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=495f3581-1ab1-4fe0-9b8b-152764b4d3fb&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=495f3581-1ab1-4fe0-9b8b-152764b4d3fb&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Jan 16, 2020 5:36 PM UTC

![Valentine's Day Favorite Sweethearts Candy Will Be Scarce In 2019](https://static.time.com/v3/assets/bltea6093859af6183b/blt8949981e29473c9f/698a08f016d8843536c3794a/sweethearts-candy-hearts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

WILTON MANORS, FLORIDA - JANUARY 29: Sweetheart candy hearts are seen on the shelf at the To The Moon Marketplace on January 29, 2019 in Wilton Manors, Florida. William Newcomb who works at the store said, 'they stocked up early on the heart shape candy after learning that the Necco company had filed for bankruptcy protection and went out of business.' The Sweetheart candy was being made by Necco since 1886 and is in short supply after the company went out of business as Valentine’s Day approaches. (Photo by Joe Raedle/Getty Images)

WILTON MANORS, FLORIDA - JANUARY 29: Sweetheart candy hearts are seen on the shelf at the To The Moon Marketplace on January 29, 2019 in Wilton Manors, Florida. William Newcomb who works at the store said, 'they stocked up early on the heart shape candy after learning that the Necco company had filed for bankruptcy protection and went out of business.' The Sweetheart candy was being made by Necco since 1886 and is in short supply after the company went out of business as Valentine’s Day approaches. (Photo by Joe Raedle/Getty Images) Getty Images

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Jan 16, 2020 5:36 PM UTC

Sweethearts, the pastel candy hearts with [romantic messages](http://content.time.com/time/nation/article/0,8599,2048687,00.html) that have become synonymous with [Valentine’s Day](http://business.time.com/2013/02/11/why-consumers-just-dont-feel-the-love-for-valentines-day/), are back after a year-long hiatus — but die-hard fans will note a few significant changes.

The beloved candy was absent last year after it changed ownership to Spangler Candy, perhaps best known as the producer of Dum Dum lollipops, in Fall 2018; the timing of the sale prevented the company from being able to produce Sweethearts in time for Valentine’s Day, much to the disappointment of candy hearts enthusiasts everywhere.

In a statement to [CNBC](https://www.cnbc.com/2020/01/16/sweethearts-candy-is-back-for-valentines-day-but-not-without-hiccups.html), Spangler spokesperson Diana Moore Eschhofen said that the incident was a learning moment for the company.

“It became really apparent to us how much people were going to miss them,” she said.

In order to ensure that there would be Sweethearts this year, the original Sweethearts equipment from the former Necco factory in Massachusetts, was moved to another plant in a year-long process that involved transporting sixty truckloads of equipment and in some cases, lifting out larger pieces of equipment through the roof with a crane.

Despite the new factory, however, Spangler is still facing its fair share of challenges in creating Sweethearts for fans this year. According to Eschhofen, based on the technical challenges they’re facing and consumer response, it’s doubtful that Spangler will be able to meet the consumer demands for 2020\. While the candy hearts will be available at drugstores nationwide, regional stores will have them in limited supply. The hope is that Spangler will be able to meet consumer demands in 2021.


Those won’t be the only changes for the candies either; the printer that gave Sweethearts their trademark romantic quips wasn’t working consistently and the new printer they acquired was damaged — which means that this year’s crop of hearts will have decidedly less to say than usual.

The candy may also taste a little different too, but this change is less about necessity and more about nostalgia. Spangler found the original recipe for Sweethearts in old paperwork; while Necco had modified the formula and flavors over the course of Sweethearts’ 118-year history, Spangler is excited to bring back the OG flavors, including banana and wintergreen — a sweet surprise for any fan of the brand.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5766483/sweethearts-candy-hearts-changes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5766483/sweethearts-candy-hearts-changes/"},"headline":"Valentine’s Sweethearts Candies Are Making a Comeback This Year But They Won’t Be the Same","datePublished":"2020-01-16T17:36:39.000Z","dateModified":"2026-04-13T08:01:13.100Z","description":"Here's what you need to know","url":"https://time.com/5766483/sweethearts-candy-hearts-changes/","keywords":["Newsfeed","Food","viral","onetime","clickmonsters"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8949981e29473c9f/698a08f016d8843536c3794a/sweethearts-candy-hearts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8949981e29473c9f/698a08f016d8843536c3794a/sweethearts-candy-hearts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Valentine's Day Favorite Sweethearts Candy Will Be Scarce In 2019","caption":"Valentine's Day Favorite Sweethearts Candy Will Be Scarce In 2019","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5766483/sweethearts-candy-hearts-changes/","name":"Valentine’s Sweethearts Candies Are Making a Comeback This Year But They Won’t Be the Same"}}]}]
```

