--- title: 50 Cent Gives Son an Unlimited Toys 'R' Us Spree for Christmas description: 50 Cent bought his son an unlimited Toys "R" Us shopping spree for Christmas and now we all look like slackers. canonical: https://time.com/5751769/50-cent-toys-r-us-son/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2019-12-23T17:57:10.000Z article:modified_time: 2026-08-04T07:47:02.403Z og:title: 50 Cent Bought His Son an Unlimited Toys ‘R’ Us Shopping Spree for Christmas, So Top That Santa og:description: The rapper shared a video of their trip on his Twitter account og:url: https://time.com/5751769/50-cent-toys-r-us-son/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd7ec9dbab6208e90/698a07f7b3fce37d8e0c60f7/GettyImages-1185523486-1.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Shoppers In New Jersey Hit The Malls On Black Friday og:type: article twitter:card: summary_large_image twitter:title: 50 Cent Bought His Son an Unlimited Toys ‘R’ Us Shopping Spree for Christmas, So Top That Santa twitter:description: The rapper shared a video of their trip on his Twitter account twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd7ec9dbab6208e90/698a07f7b3fce37d8e0c60f7/GettyImages-1185523486-1.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # 50 Cent Bought His Son an Unlimited Toys ‘R’ Us Shopping Spree for Christmas, So Top That Santa > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=90b68d32-5d63-4812-9a4c-4d7df160fefd&cr=time-nl-network-2026q3-v1) ## Video: Toys 'R' Us is coming back just in time for the holiday season [Watch (HLS stream): Toys 'R' Us is coming back just in time for the holiday season](https://cdn.jwplayer.com/manifests/5z3w7Nfl.m3u8) (1:22)  _Published 2019-06-24. MONEY_ by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Dec 23, 2019 5:57 PM UTC  Shoppers pass in front of a Toys 'R' Us Inc. store at the Westfield Garden State Plaza mall on Black Friday in Paramus, N.J., on Nov. 29, 2019. Shoppers pass in front of a Toys 'R' Us Inc. store at the Westfield Garden State Plaza mall on Black Friday in Paramus, N.J., on Nov. 29, 2019. Gabby Jones—Getty Images by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Dec 23, 2019 5:57 PM UTC Rapper [50 Cent](https://time.com/4961465/50-cent-donald-trump-campaign-offer/) just gave his 7-year-old son a [Christmas](https://time.com/5754054/first-christmas-politics/) present that is so outlandishly over-the-top that no mere mortal parent could possibly top it. [According to USA _Today_](https://www.usatoday.com/story/entertainment/music/2019/12/22/50-cent-toys-r-us-son-christmas/2729983001/), Curtis James Jackson III, known professionally as 50 Cent, brought his family to the Toys “R” Us store in the Westfield Garden State Plaza in Paramus, N.J., on Saturday. A camera crew followed the family and captured the moment 50 Cent ruined it for the rest of us by telling his son, Sire, “You can have whatever you see. All of it’s yours, really, so you might as well pick out whatever you want, right?” That’s right, he basically bought his son an entire Toys “R” Us. Can even Santa Claus compete with that? > [](https://twitter.com/50cent/status/1208637975355113472) To rub it in, the rapper shared a video of their trip on his Twitter account, where Sire can be seen choosing toys and meeting [Geoffrey](https://time.com/5326396/toys-r-us-geoffrey-giraffe-goodbye/), the chain’s giraffe mascot. Photos of what most kids might deem the Greatest Christmas Presents Ever were also shared on Sire’s Instagram account, which according to _USA Today_ is run by his mother, Amber Joy. She captioned the photo, “When I asked my Dad for the ‘WHOLE Toys R Us Store’ for Christmas I didn’t think he would actually do it, but he did 😱🤩❤️ Thank you Daddy! Best Christmas Ever!” 50 Cent may have a particular affinity for Toys “R” Us as both have declared bankruptcy in recent years. [The rapper filed](https://time.com/3956050/50-cent-bankruptcy-tweets/) for Chapter 11 bankruptcy protection in 2015, while [Toys “R” Us closed up shop](https://time.com/5201842/toys-r-us-closing-forever-reactions/) in 2018 before reorganizing as Tru Kids Inc. and reopening two brick and mortar locations, one in Houston and this one in New Jersey. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5751769/50-cent-toys-r-us-son/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5751769/50-cent-toys-r-us-son/"},"headline":"50 Cent Bought His Son an Unlimited Toys ‘R’ Us Shopping Spree for Christmas, So Top That Santa","datePublished":"2019-12-23T17:57:10.000Z","dateModified":"2026-08-04T07:47:02.403Z","description":"The rapper shared a video of their trip on his Twitter account","url":"https://time.com/5751769/50-cent-toys-r-us-son/","keywords":["Newsfeed","Music","Holidays","Rappers","50 Cent","Viral News"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd7ec9dbab6208e90/698a07f7b3fce37d8e0c60f7/GettyImages-1185523486-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd7ec9dbab6208e90/698a07f7b3fce37d8e0c60f7/GettyImages-1185523486-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Shoppers In New Jersey Hit The Malls On Black Friday","caption":"Shoppers In New Jersey Hit The Malls On Black Friday","creditText":"Gabby Jones—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5751769/50-cent-toys-r-us-son/","name":"50 Cent Bought His Son an Unlimited Toys ‘R’ Us Shopping Spree for Christmas, So Top That Santa"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Toys 'R' Us is coming back just in time for the holiday season","description":"MONEY","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/5z3w7Nfl/poster.jpg?width=720","uploadDate":"2019-06-24T18:30:54.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/5z3w7Nfl.m3u8","embedUrl":"https://time.com/5751769/50-cent-toys-r-us-son/","duration":"PT1M22S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5751769/50-cent-toys-r-us-son/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```