--- title: Trump Campaign Says Twitter’s Ad Ban to Cost Company $10M description: The president's campaign said Twitter's decision to ban political ads means they will lose $10 million that it planned to spend on the site. canonical: https://time.com/5715796/trump-campaign-twitter-political-ad-ban/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2019-10-31T21:42:41.000Z article:modified_time: 2026-02-24T07:41:06.482Z article:section: Politics og:title: Trump Campaign Says Twitter Ad Ban Will Cost Company $10 Million og:description: The campaign says they plan to spend more money on other social networking sites og:url: https://time.com/5715796/trump-campaign-twitter-political-ad-ban/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1796e3477b481eb6/698a052d86f68e19ff6edd29/trump-campaign-10-million-twitter-scaled-2560.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: President Trump Addresses The International Association Of Chiefs Of Police og:type: article twitter:card: summary_large_image twitter:title: Trump Campaign Says Twitter Ad Ban Will Cost Company $10 Million twitter:description: The campaign says they plan to spend more money on other social networking sites twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1796e3477b481eb6/698a052d86f68e19ff6edd29/trump-campaign-10-million-twitter-scaled-2560.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Trump Campaign Says Twitter Ad Ban Will Cost Company $10 Million > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, three times a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Mario Parker / Bloomberg](https://time.com/author/bloomberg/) ## Mario Parker / Bloomberg Contributor Oct 31, 2019 9:42 PM UTC  President Donald Trump arrives for an address to the International Association of Chiefs of Police convention on Oct. 28, 2019 in Chicago, Illinois. President Donald Trump arrives for an address to the International Association of Chiefs of Police convention on Oct. 28, 2019 in Chicago, Illinois. Getty Images—Getty Images by [Mario Parker / Bloomberg](https://time.com/author/bloomberg/) ## Mario Parker / Bloomberg Contributor Oct 31, 2019 9:42 PM UTC (Bloomberg) –– President [Donald Trump’s campaign](https://time.com/longform/donald-trump-2020/) said Twitter Inc.’s decision this week to ban political ads means the company will lose more than $10 million that it planned to spend on the social media platform. The Trump campaign spends more money on other social networking sites, a senior campaign official said Thursday on a conference call with reporters. The campaign views Twitter as a channel for messaging and a way to benchmark its advertising efforts. Trump, with 66.4 million Twitter followers, is a prolific user of the platform, often communicating his talking points from the early morning hours to late evening. The campaign also expressed doubt that Facebook Inc. would follow suit, pointing to comments made by its founder and Chief Executive Officer Mark Zuckerberg. If [Facebook](https://time.com/5237458/the-facebook-defect/) were to follow suit, it would have a bigger impact, added the official, who was granted anonymity to discuss internal campaign deliberations. Zuckerberg defended Facebook’s policy Wednesday following Twitter’s decision to ban political ads, and doubled down on casting his platform as central to free democratic discourse. He’s asserted that a powerful platform should not act as an arbiter of political truth but rather promote useful debates about politicians’ statements. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5715796/trump-campaign-twitter-political-ad-ban/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5715796/trump-campaign-twitter-political-ad-ban/"},"headline":"Trump Campaign Says Twitter Ad Ban Will Cost Company $10 Million","datePublished":"2019-10-31T21:42:41.000Z","dateModified":"2026-02-24T07:41:06.482Z","description":"The campaign says they plan to spend more money on other social networking sites","url":"https://time.com/5715796/trump-campaign-twitter-political-ad-ban/","keywords":["White House","twitter","Bloomberg","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1796e3477b481eb6/698a052d86f68e19ff6edd29/trump-campaign-10-million-twitter-scaled-2560.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Mario Parker / Bloomberg"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1796e3477b481eb6/698a052d86f68e19ff6edd29/trump-campaign-10-million-twitter-scaled-2560.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"President Trump Addresses The International Association Of Chiefs Of Police","caption":"President Trump Addresses The International Association Of Chiefs Of Police","creditText":"Getty Images—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/white-house/","name":"White House"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5715796/trump-campaign-twitter-political-ad-ban/","name":"Trump Campaign Says Twitter Ad Ban Will Cost Company $10 Million"}}]}] ```