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---
title: Gender Reveal Didn&#x27;t Reveal Much Because Balloon Didn&#x27;t Pop
description: The latest baby gender reveal to go viral never actually revealed the baby&#x27;s gender.
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author: Rachel E. Greenspan
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article:published_time: 2019-10-08T19:42:40.000Z
article:modified_time: 2026-04-13T08:00:45.088Z
og:title: Gender Reveal Did Not Reveal Much Mainly Because the Balloon Would Not Pop
og:description: The parents&#x27; answer is gone with the wind
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twitter:title: Gender Reveal Did Not Reveal Much Mainly Because the Balloon Would Not Pop
twitter:description: The parents&#x27; answer is gone with the wind
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# Gender Reveal Did Not Reveal Much Mainly Because the Stubborn Balloon Refused to Pop

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by 

[Rachel E. Greenspan](https://time.com/author/rachel-e-greenspan/)


## Rachel E. Greenspan


Oct 8, 2019 7:42 PM UTC

by 

[Rachel E. Greenspan](https://time.com/author/rachel-e-greenspan/)


## Rachel E. Greenspan


Oct 8, 2019 7:42 PM UTC

The latest baby [gender reveal](https://time.com/5217312/louisiana-couple-alligator-gender-reveal/) video to go [viral](https://time.com/5692246/handmaids-tale-wedding-pictures/) never actually revealed the baby’s [gender](https://time.com/5684822/mattel-gender-neutral-doll/).

While one recent [viral gender reveal](https://time.com/5411530/gender-reveal-wildfire/) featured a [hippopotamus eating a watermelon](https://time.com/5683943/hippo-gender-reveal/), this one was even simpler, meant to just feature a large balloon. But the balloon proved to be pretty hard to pop. (And hard to stop, too.)

> [](https://twitter.com/barstoolsports/status/1180941316483670016)

A video shared first on Instagram by user [@BrentPMurray](https://www.instagram.com/brentpmurray/) and then on [Barstool Sports’ Twitter](https://twitter.com/barstoolsports/status/1180941316483670016) shows the unfortunate series of events. A man and woman attempt to pop the large black balloon by whacking it with sticks. But it flew away. Then, they tried to chase it. And then, the father fell down as he attempted to hop the fence.

“Everything went wrong during this gender reveal,” Barstool Sports said in the post. The video, posted on Twitter Oct. 6, has been viewed close to four million times as of Tuesday afternoon.

The baby’s gender remains unknown to TIME at this juncture, as the balloon is gone with the wind.

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