--- title: When Avid Sports Fan Prince George Cheers, Everyone Cheers description: Prince George attended an English Premier League match to watch his dad's favorite team, and he was their most enthusiastic fan. canonical: https://time.com/5694242/prince-george-cheers-football/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2019-10-07T15:25:09.000Z article:modified_time: 2026-08-04T07:47:03.436Z og:title: When Avid Sports Fan Prince George Cheers, Everyone Cheers og:description: Prince George was a very exuberant supporter at a Premiere League match og:url: https://time.com/5694242/prince-george-cheers-football/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: When Avid Sports Fan Prince George Cheers, Everyone Cheers twitter:description: Prince George was a very exuberant supporter at a Premiere League match twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Everyone Cheers When Avid Sports Fan Prince George Cheers > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b56602fa-956d-4c5c-9c6b-553bd9f3c11b&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b56602fa-956d-4c5c-9c6b-553bd9f3c11b&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=b56602fa-956d-4c5c-9c6b-553bd9f3c11b&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Royal Babies Through the Years [Watch (HLS stream): Royal Babies Through the Years](https://cdn.jwplayer.com/manifests/w9n3alMv.m3u8) (2:01)  _Published 2018-04-11. Not only are Prince Harry and Meghan Markle set to tie the knot in May, but also Kate Middleton is pregnant with her third child with Prince William_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Oct 7, 2019 3:25 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Oct 7, 2019 3:25 PM UTC Looks like we know exactly where young [Prince George of Cambridge](https://time.com/5647892/prince-george-baby-teeth/)‘s sports loyalties lie: with the English Premier League team [Aston Villa](https://en.wikipedia.org/wiki/Aston%5FVilla%5FF.C.). Over the weekend, Prince George was spotted with his dad and mom, [Prince William, Duke of Cambridge](https://time.com/5605512/prince-william-farmers-brexit-questions/) and Catherine, Duchess of Cambridge, as well as his sister Princess Charlotte of Cambridge at a game against Norwich at their Carrow Stadium in Norfolk, England. Prince George’s dad is a noted Aston Villa supporter and also [serves as](https://time.com/3902631/prince-william-prince-george-soccer-game/) the president of the country’s Football Association, so it’s no surprise that he’s passed down his love of the game to his son. But it seems Prince George may also have been something of a good luck charm, as Aston Villa [trounced Norwich](https://www.google.com/search?q=aston+villa+vs+norwich+oct+5&oq=aston+villa+vs+norwich+oct+5&aqs=chrome..69i57.4120j0j0&sourceid=chrome&ie=UTF-8#sie=m;/g/11fls2s2p1;2;/m/02%5Ftc;dt;fp;1;;) five to one at the match. The most enthusiastic fan of this result appears to have been young George himself, who was seen celebrating jubilantly in the stands, literally jumping for joy while his parents looked on beside him. There are few things as pure in this life as a child’s unfettered bliss, so luckily the family’s Instagram account shared footage of George in his ecstatic element so we can all live vicariously through him. In fact, this moment is actually something of a dream come true for dad William. [Back in 2015](https://time.com/3902631/prince-william-prince-george-soccer-game/), he told reporters he was hoping his then-22-month-old would share his team allegiance. “He can support whoever he wants, but if he supports Villa, it’d be fantastic. I’d love to go to the odd match with him in the future,” he admitted then. Seems dad got his wishes. George, who’s now six years old, is currently in his third year of primary school. He’s [third in line](https://time.com/5238004/royal-family-tree/) to the throne, following his grandfather Prince Charles and Prince William. And it looks like Aston Villa will continue to have a very royal fan section well into the future, if his early support is any indication. Only time will tell if he’ll indoctrinate his little brother Prince Louis and cousin [Archie](https://time.com/5690883/meghan-markle-archie-feeding/), son of Prince Harry and Meghan, Duchess of Sussex, into the Aston Villa fandom as well, however. (Princess Charlotte is already clearly in the mix, since she’s been attending games.) In the meantime, George has other interests beyond football: he’s known to [take ballet classes](https://time.com/5660377/lara-spencer-apology-prince-george-ballet/) as well. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5694242/prince-george-cheers-football/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5694242/prince-george-cheers-football/"},"headline":"Everyone Cheers When Avid Sports Fan Prince George Cheers","datePublished":"2019-10-07T15:25:09.000Z","dateModified":"2026-08-04T07:47:03.436Z","description":"He shares the same team loyalty as his dad","url":"https://time.com/5694242/prince-george-cheers-football/","keywords":["Newsfeed","royals","onetime"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5694242/prince-george-cheers-football/","name":"Everyone Cheers When Avid Sports Fan Prince George Cheers"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Royal Babies Through the Years","description":"Not only are Prince Harry and Meghan Markle set to tie the knot in May, but also Kate Middleton is pregnant with her third child with Prince William","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/w9n3alMv/poster.jpg?width=720","uploadDate":"2018-04-11T16:47:37.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/w9n3alMv.m3u8","embedUrl":"https://time.com/5694242/prince-george-cheers-football/","duration":"PT2M1S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5694242/prince-george-cheers-football/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```