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title: Will Smith &amp; Reese Witherspoon Are Having a Blast on TikTok
description: All the cool parents are on TikTok these days, apparently.
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# Let's Check in on Cool Parents Like Will Smith and Reese Witherspoon Who Have Joined TikTok

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Oct 3, 2019 2:28 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Oct 3, 2019 2:28 PM UTC

Out of a cast of very memorable characters in the incredibly quotable 2004 film _Mean Girls_, Amy Poehler’s managed to stand out. She stole the show as Regina George’s mom, because she wasn’t just a regular mom, she was a _cool_ mom. And if _Mean Girls_ was filmed today (or heaven forbid, rebooted) it seem pretty obvious that as a cool mom, she would have a [TikTok account](https://time.com/5583700/china-tech-tiktok-app/). After all, all the cool parents are on TikTok these days, just ask Will Smith and [Reese Witherspoon](https://www.instagram.com/tv/B3AED4wAKrk/?utm%5Fsource=ig%5Fembed).

Last week, Witherspoon decided to get to the bottom of this whole TikTok thing she kept hearing about by asking her son, Deacon. In a video, posted to her Instagram captioned, “@deaconphillippe tries to teach me how to Tik Tok” noting with a cry-laugh emoji, “I think I nailed it…”

“Deacon, this is very important. I’ve brought you here because I have questions for you,” she said in the video. “What is TikTok?”

“Oh God,” Deacon said, smiling. She convinces him to help her make a TikTok, testing out various dance moves until she finds one that appropriately horrifies the teen. “Like that?” she asks, with a wink.


“No, not like that,” he said, later adding, “This is so embarrassing.” Mission accomplished.

Smith is a relative newcomer to the platform, making his TikTok debut on Wednesday night. According to _Fader_, in his first post a man swipes through photos of Smith on his phone while Lecrae & Andy Mineo’s “Coming In Hot,” plays in the background. Suddenly, the swiping stops and the [_Aladdin_](https://time.com/5526427/will-smith-genie-aladdin/)and _Men In Black_ star is plucked out of the device and dropped in to reality. “I guess I’m on TikTok now,” Smith says to the camera. “That was weird.” Indeed.

> [](https://twitter.com/TaylorLorenz/status/1179572269510746112)

Now that all the cool parents are on TikTok, the kids are going to have to find some new place to hang out. Facebook, maybe?

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