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---
title: Millie Bobby Brown Explains Fake Skincare Routine Video
description: Millie Bobby Brown has responded to backlash over an Instagram video showing her faking a skincare routine.
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author: Megan McCluskey
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article:published_time: 2019-09-13T16:45:43.000Z
article:modified_time: 2026-04-13T08:00:17.460Z
og:title: Millie Bobby Brown Explains Why She Appeared Not to Use Products for This Skincare Routine Video
og:description: She was criticized for &#x27;faking&quot; it
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twitter:title: Millie Bobby Brown Explains Why She Appeared Not to Use Products for This Skincare Routine Video
twitter:description: She was criticized for &#x27;faking&quot; it
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt5236d95ca8ced186/698a02df86f68e67856ed92b/millie-bobby-brown-skincare-routine.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9)


# Millie Bobby Brown Explains Why She Appeared Not to Use the Products in a Skincare Routine Video

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## Megan McCluskey


Staff Writer

Sep 13, 2019 4:45 PM UTC

![Millie Bobby Brown attends the premiere of Netflix's "Stranger Things" Season 3 in Santa Monica, California on June 28, 2019.](https://static.time.com/v3/assets/bltea6093859af6183b/blt5236d95ca8ced186/698a02df86f68e67856ed92b/millie-bobby-brown-skincare-routine.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Millie Bobby Brown attends the premiere of Netflix's "Stranger Things" Season 3 in Santa Monica, California on June 28, 2019.

Millie Bobby Brown attends the premiere of Netflix's "Stranger Things" Season 3 in Santa Monica, California on June 28, 2019. Matt Winkelmeyer/FilmMagic—Getty Images

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

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## Megan McCluskey


Staff Writer

Sep 13, 2019 4:45 PM UTC

[Millie Bobby Brown](https://time.com/collection/most-influential-people-2018/5238181/millie-bobby-brown/) has responded to backlash over a [video](https://www.youtube.com/watch?v=Ajxk52RK7EQ) showing her faking a [skincare routine](https://time.com/5047587/facial-spa-skin-care/). After Brown shared a video on [Instagram](https://www.instagram.com/milliebobbybrown/?hl=en) over the weekend demonstrating how she uses her vegan skincare line for teenage girls, Florence by Mills, comments immediately began flowing in criticizing the _Stranger Things_ star for pretending to use products like a face mist, scrub, wash and moisturizer.

“Are we going to ignore the fact she never put anything on her face?” [one person commented](https://www.buzzfeed.com/eleanorbate/millie-bobby-brown-skincare-video-apology). Others noted that Brown still had makeup on at the end of the video.

Brown has since deleted the video from her Instagram and replaced it with a screenshot from the Notes app explaining the thought process behind her decision.

“I’m still learning the best way to share my routines as I get to know this space better — I’m not an expert,” she wrote. “I thought doing a quick video replicating my personal process for that night was okay, but that’s not what was conveyed. I understand, I appreciate all of your feedback on this journey, please keep sharing your thoughts and I will too!”

Watch Brown’s skincare video, which is still up on the Florence by Mills YouTube page, below.


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