We are in a time of war for brands trying to be trolls on Twitter after Chex Mix spiced up your internet life by suggesting a slightly impractical way to mark your place in a book with its snack mix.
“Don’t have a bookmark? Try using Chex Mix instead,” was the suggestion captioning a photo of an unruly pile of rye bagel chips and breadsticks splattered all over the page.
And on some parts of the platform, the party mix’s Twitter account ignited a contest as a marketing tool as companies began tweeting memes of all the things you should never do to a sacred work of literature.
Things escalated and they escalated promptly.
Word to the wise: you should never mark a book with a dog, or a Vitaminwater, or a pillar for goodness sake.
The shenanigans of brands don’t usually provoke the same enjoyment as memes that sprout organically. But in a post-chicken sandwich wars world, you can still enjoy the jokes that reverberated as consumer packaged goods and bookish Twitter collided.
Marvel at the high-caliber Photoshop jobs on display with “Don’t have a bookmark?” meme below.
Strand Book Store in particular went on a bit of a tear.
And it was a matter of moments before regular people got in on the antics.
Having fun isn’t hard if you have a library card, unless you don’t have a bookmark and you have to get crafty. Just remember that babies aren’t bookmarks, and you’re good.
But some people don’t even need a bookmark.