--- title: 'Don't Have a Bookmark?' Meme Spices Up Your Internet Life description: The 'don't have a bookmark" meme has started the latest war of wits as people come up with ill-advised bookmarking methods. canonical: https://time.com/5676957/dont-have-a-bookmark-meme/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2019-09-13T13:24:17.000Z article:modified_time: 2023-12-12T21:37:08.000Z og:title: People Are Getting Downright Dastardly With These Ill-Advised 'Don't Have a Bookmark?' Memes og:description: These are some impractical alternatives, but they are pretty funny og:url: https://time.com/5676957/dont-have-a-bookmark-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: People Are Getting Downright Dastardly With These Ill-Advised 'Don't Have a Bookmark?' Memes twitter:description: These are some impractical alternatives, but they are pretty funny twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # People Are Getting Downright Dastardly With These Ill-Advised 'Don't Have a Bookmark?' Memes by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Updated: Dec 12, 2023 9:37 PM UTCPublished: Sep 13, 2019 1:24 PM UTC by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Updated: Dec 12, 2023 9:37 PM UTCPublished: Sep 13, 2019 1:24 PM UTC We are in a time of war for [brands trying to be trolls](https://time.com/5661634/memes-summer-2019/) on Twitter after Chex Mix spiced up your internet life by suggesting a slightly impractical way to mark your place in a book with its snack mix. “Don’t have a bookmark? Try using Chex Mix instead,” was the suggestion captioning a photo of an unruly pile of rye bagel chips and breadsticks splattered all over the page. > [](https://twitter.com/ChexMix/status/1171074279313743873) Gauntlet thrown. And on some parts of the platform, the party mix’s Twitter account ignited a contest as a [marketing tool](https://time.com/5659913/popeyes-and-chick-fil-a-memes/) as companies began [tweeting memes](https://time.com/5669764/trump-sharpie-memes/) of all the things you should never do to a sacred work of literature. Things escalated and they escalated promptly. Word to the wise: you should never mark a book with a dog, or a Vitaminwater, or a pillar for goodness sake. The shenanigans of brands don’t usually provoke the same enjoyment as memes that sprout organically. But in a post-chicken sandwich wars world, you can still enjoy the jokes that reverberated as consumer packaged goods and bookish Twitter collided. Marvel at the high-caliber Photoshop jobs on display with “Don’t have a bookmark?” meme below. > [](https://twitter.com/FarahHeron/status/1172250362709008385) > [](https://twitter.com/ItsTeamXeno/status/1143326523207778306) > [](https://twitter.com/vitaminwater/status/1171511691953106944) > [](https://twitter.com/cojeffcolibrary/status/1171889992408293376) > [](https://twitter.com/KensingtonBooks/status/1172225567862788097) > [](https://twitter.com/tordotcom/status/1172174271126351872) > [](https://twitter.com/randomhouse/status/1172578382565007361) > [](https://twitter.com/randomhouse/status/1172578382565007361) Strand Book Store in particular went on a bit of a tear. > [](https://twitter.com/strandbookstore/status/1172153322880610304) > [](https://twitter.com/strandbookstore/status/1172152981711667201) And it was a matter of moments before regular people got in on the antics. > [](https://twitter.com/lauraeweymouth/status/1171926192863272961) Having fun isn’t hard if you have a library card, unless you don’t have a bookmark and you have to get crafty. Just remember that babies aren’t bookmarks, and you’re good. But some people don’t even need a bookmark. > [](https://twitter.com/emerylord/status/1172379108170297344) 'Don't Have a Bookmark?' Meme Spices Up Your Internet Life ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5676957/dont-have-a-bookmark-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5676957/dont-have-a-bookmark-meme/"},"headline":"People Are Getting Downright Dastardly With These Ill-Advised 'Don't Have a Bookmark?' 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