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---
title: &#x27;Don&#x27;t Have a Bookmark?&#x27; Meme Spices Up Your Internet Life
description: The &#x27;don&#x27;t have a bookmark&quot; meme has started the latest war of wits as people come up with ill-advised bookmarking methods.
canonical: https://time.com/5676957/dont-have-a-bookmark-meme/
author: Ashley Hoffman
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article:published_time: 2019-09-13T13:24:17.000Z
article:modified_time: 2023-12-12T21:37:08.000Z
og:title: People Are Getting Downright Dastardly With These Ill-Advised &#x27;Don&#x27;t Have a Bookmark?&#x27; Memes
og:description: These are some impractical alternatives, but they are pretty funny
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twitter:title: People Are Getting Downright Dastardly With These Ill-Advised &#x27;Don&#x27;t Have a Bookmark?&#x27; Memes
twitter:description: These are some impractical alternatives, but they are pretty funny
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# People Are Getting Downright Dastardly With These Ill-Advised 'Don't Have a Bookmark?' Memes

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Updated: Dec 12, 2023 9:37 PM UTCPublished: Sep 13, 2019 1:24 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Updated: Dec 12, 2023 9:37 PM UTCPublished: Sep 13, 2019 1:24 PM UTC

We are in a time of war for [brands trying to be trolls](https://time.com/5661634/memes-summer-2019/) on Twitter after Chex Mix spiced up your internet life by suggesting a slightly impractical way to mark your place in a book with its snack mix.

“Don’t have a bookmark? Try using Chex Mix instead,” was the suggestion captioning a photo of an unruly pile of rye bagel chips and breadsticks splattered all over the page.

> [](https://twitter.com/ChexMix/status/1171074279313743873)

Gauntlet thrown.

And on some parts of the platform, the party mix’s Twitter account ignited a contest as a [marketing tool](https://time.com/5659913/popeyes-and-chick-fil-a-memes/) as companies began [tweeting memes](https://time.com/5669764/trump-sharpie-memes/) of all the things you should never do to a sacred work of literature.

Things escalated and they escalated promptly.

Word to the wise: you should never mark a book with a dog, or a Vitaminwater, or a pillar for goodness sake.

The shenanigans of brands don’t usually provoke the same enjoyment as memes that sprout organically. But in a post-chicken sandwich wars world, you can still enjoy the jokes that reverberated as consumer packaged goods and bookish Twitter collided.

Marvel at the high-caliber Photoshop jobs on display with “Don’t have a bookmark?” meme below.

> [](https://twitter.com/FarahHeron/status/1172250362709008385)


> [](https://twitter.com/ItsTeamXeno/status/1143326523207778306)

> [](https://twitter.com/vitaminwater/status/1171511691953106944)

> [](https://twitter.com/cojeffcolibrary/status/1171889992408293376)


> [](https://twitter.com/KensingtonBooks/status/1172225567862788097)

> [](https://twitter.com/tordotcom/status/1172174271126351872)

> [](https://twitter.com/randomhouse/status/1172578382565007361)


> [](https://twitter.com/randomhouse/status/1172578382565007361)

Strand Book Store in particular went on a bit of a tear.

> [](https://twitter.com/strandbookstore/status/1172153322880610304)

> [](https://twitter.com/strandbookstore/status/1172152981711667201)


And it was a matter of moments before regular people got in on the antics.

> [](https://twitter.com/lauraeweymouth/status/1171926192863272961)

Having fun isn’t hard if you have a library card, unless you don’t have a bookmark and you have to get crafty. Just remember that babies aren’t bookmarks, and you’re good.

But some people don’t even need a bookmark.

> [](https://twitter.com/emerylord/status/1172379108170297344)

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