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title: The Mr Sandman Cat Clapping Video Is Uniting People
description: This hypnotic viral video of the Mr. Sandman cat has already won over the internet.
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author: Melissa Locker
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article:published_time: 2019-08-19T15:26:58.000Z
article:modified_time: 2026-08-04T07:47:04.304Z
og:title: This Cat Clapping Along To &#x27;Mr Sandman&#x27; Has Won the Internet
og:description: This viral video has already won over the internet.
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twitter:title: This Cat Clapping Along To &#x27;Mr Sandman&#x27; Has Won the Internet
twitter:description: This viral video has already won over the internet.
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltf657c533dab42029/698a019209208f108a41567d/mrsandmancat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# The Hypnotic Video of the 'Very Chill' Mr. Sandman Cat Has Already Made Him an Internet Legend

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=9f5ad360-a92a-4813-8ef1-d9f46e934762&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=9f5ad360-a92a-4813-8ef1-d9f46e934762&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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<!-- video src="https://cdn.jwplayer.com/manifests/qkv5k1zG.m3u8" -->
## Video: Cats Are Just as Smart as Dogs, Study Suggests

[Watch (HLS stream): Cats Are Just as Smart as Dogs, Study Suggests](https://cdn.jwplayer.com/manifests/qkv5k1zG.m3u8) (0:54)

![Cats Are Just as Smart as Dogs, Study Suggests](https://cdn.jwplayer.com/v2/media/qkv5k1zG/poster.jpg?width=720)

_Published 2017-01-26. Cats may be just as smart as dogs (and humans), a new study suggests_


by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Aug 19, 2019 3:26 PM UTC

![Scottish fold playing](https://static.time.com/v3/assets/bltea6093859af6183b/bltf657c533dab42029/698a019209208f108a41567d/mrsandmancat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Scottish fold kitten looking at camera

Scottish fold kitten looking at cameraGetty Images

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Aug 19, 2019 3:26 PM UTC

A four-year old, red-haired star of a viral TikTok video, a [cat](https://time.com/5644250/algonquin-cat-fashion-show-2019/) named Ed, is the internet’s latest sensation.

The video is simple enough. It shows Ed “clapping” and twirling along to The Chordettes’ classic 1954 version of “Mr. Sandman” inside a layout reminiscent of the _Brady Bunch_’s title sequence. The result is a strangely hypnotic kaleidoscopic vision that is quite possibly one of the more amusing things you’ll see on internet today or any day.

While Ed is the star of the show, the video was created by Jade Taylor-Ryan, a 17-year-old high school student in Ontario who is relatively new to TikTok, who [spoke to _Buzzfeed News_](https://www.buzzfeednews.com/article/davidmack/cat-tiktok-viral-mr-sandman) about the video.

The video was made on a regular Thursday night when Taylor-Ryan was sitting in her room and, like the best ideas, the idea of making Ed an internet star, just “popped into \[her\] head” after seeing another example of the TikTok meme that combines the nine-camera split filter with a “Mr. Sandman” soundtrack.

She pulled up the app and the nine-camera split filter, set the phone on the floor, put on the camera timer, picked up Ed, and jumped into action. She then twirled Ed, who she describes as “very chill” in and out of the frame in time with the music. She uploaded the video to TikTok and a few moments later an internet legend was born.


Taylor-Ryan also confirmed that she named her cat, Ed, after Ed Sheeran “because they have a similar hair color” and that he was not harmed or even particularly bothered in the making of the video. No word on whether he has let the newfound internet fame go to his head.

The TikTok is genuinely charming and as it spreads online, it is reestablishing people’s faith in the internet as a source of good in the world.

> [](https://twitter.com/lillguillotine/status/1162603612964610048)


> [](https://twitter.com/ana%5Fisab3lla/status/1162812765817278464)

> [](https://twitter.com/onebreath/status/1163091558054420480)

> [](https://twitter.com/CromartyHeather/status/1162538521283969025)


> [](https://twitter.com/filleboheme/status/1163187173027397634)

> [](https://twitter.com/sarahsansom/status/1163288831543697410)

> [](https://twitter.com/TristaTratos/status/1162935498106658816)


> [](https://twitter.com/miko%5Fchaymbuhz/status/1162797027757105152)

> [](https://twitter.com/nolan%5Flayman/status/1162794204831080449)

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