--- title: The Four Loko Hard Seltzer Is Very On-Brand, Boasts 14% ABV description: Four Loko is debuting a hard seltzer with an ABV of 14%, joining brands like PBR and Natural Light in the hard seltzer craze. canonical: https://time.com/5652051/four-loko-hard-seltzer/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-08-14T17:36:05.000Z article:modified_time: 2026-04-13T07:59:56.300Z og:title: The Four Loko Hard Seltzer Is Very On-Brand, Boasts 14% ABV og:description: Bubbles with a serious edge og:url: https://time.com/5652051/four-loko-hard-seltzer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt17a5bc8f527d4e2d/698a015ae76ad2a6a7636496/four-loko-hard-seltzer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: FDA Investigates Dangers Of New Caffeinated Alcoholic Drinks og:type: article twitter:card: summary_large_image twitter:title: The Four Loko Hard Seltzer Is Very On-Brand, Boasts 14% ABV twitter:description: Bubbles with a serious edge twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt17a5bc8f527d4e2d/698a015ae76ad2a6a7636496/four-loko-hard-seltzer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The New On-Brand Four Loko Hard Seltzer Boasts 14% ABV > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=484b956e-1766-4f56-8dcd-966b7ec5c4fc&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Aug 14, 2019 5:36 PM UTC  MIAMI - OCTOBER 26: Cans of Four Loko are seen in the liquor department of a Kwik Stop store on October 27, 2010 in Miami, Florida. The Food and Drug Administration is reviewing whether the drinks are safe for consumers after complaints that the fruit flavored malt beverage keeps consumers from realizing how intoxicated they are leading to possible alcohol poisoning. (Photo by Joe Raedle/Getty Images) MIAMI - OCTOBER 26: Cans of Four Loko are seen in the liquor department of a Kwik Stop store on October 27, 2010 in Miami, Florida. The Food and Drug Administration is reviewing whether the drinks are safe for consumers after complaints that the fruit flavored malt beverage keeps consumers from realizing how intoxicated they are leading to possible alcohol poisoning. (Photo by Joe Raedle/Getty Images) Joe Raedle—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Aug 14, 2019 5:36 PM UTC [Four Loko](http://healthland.time.com/2010/11/19/four-loko-lawsuit-did-caffeinated-alcohol-cause-death/), a company known for its [notorious alcoholic energy drinks](http://healthland.time.com/2010/11/16/will-the-fda-ban-sales-of-four-loko/) (dubbed by some as a “blackout in a can”, is staying on brand with making a hard seltzer with an ABV that surpasses that of not only most other hard seltzers, but also beers on the market. Four Loko announced on Tuesday via Twitter that they would be releasing their own hard seltzer, a drink that’s quickly become a popular libation this summer due to its relatively low calories and carbs. The brand self-proclaims that its blue raspberry flavored bubbly will be “the hardest seltzer in the universe,” and at 14% ABV, it appears that it’s definitely the strongest seltzer yet on the market. It has nearly three times the alcohol of White Claw, one of the most popular spiked seltzer brands. Four Loko isn’t the only potent potable brand looking to get into the hard seltzer game; people can switch to spiked seltzer without disrupting their brand loyalty, thanks to PBR and [Natty Light](https://time.com/5520120/bud-light-corn-syrup/) releasing their own versions this summer. > [](https://twitter.com/fourloko/status/1161402554712039424) > [](https://twitter.com/PabstBlueRibbon/status/1161330522355916800) > [](https://twitter.com/naturallight/status/1160904478289252352) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5652051/four-loko-hard-seltzer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5652051/four-loko-hard-seltzer/"},"headline":"The New On-Brand Four Loko Hard Seltzer Boasts 14% ABV","datePublished":"2019-08-14T17:36:05.000Z","dateModified":"2026-04-13T07:59:56.300Z","description":"Bubbles with a serious edge","url":"https://time.com/5652051/four-loko-hard-seltzer/","keywords":["Newsfeed","food and drink","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt17a5bc8f527d4e2d/698a015ae76ad2a6a7636496/four-loko-hard-seltzer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt17a5bc8f527d4e2d/698a015ae76ad2a6a7636496/four-loko-hard-seltzer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"FDA Investigates Dangers Of New Caffeinated Alcoholic Drinks","caption":"FDA Investigates Dangers Of New Caffeinated Alcoholic Drinks","creditText":"Joe Raedle—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5652051/four-loko-hard-seltzer/","name":"The New On-Brand Four Loko Hard Seltzer Boasts 14% ABV"}}]}] ```