--- title: Restaurant Uses Avengers Footage for Funny Taco Commercial description: An advertisement for a restaurant in Mexico has gone viral for its expert use of 'Avengers: Endgame' and Thanos to capture a taco's essence. canonical: https://time.com/5651006/mexican-restaurant-commercial-endgame/ author: Rachel E. Greenspan article:opinion: false article:content_tier: free article:published_time: 2019-08-13T20:50:25.000Z article:modified_time: 2023-12-12T22:05:59.000Z og:title: Mexican Restaurant Found the Perfect Way to Combine Your Love of Avengers and Tacos og:description: Beware of 'Avengers: Endgame' spoilers and taco cravings og:url: https://time.com/5651006/mexican-restaurant-commercial-endgame/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6680501534dca1fb/698a014386f68e449f6ed64d/thanos-endgame-mexican-restaurant-.jpg?branch=production&width=936&quality=75&auto=webp&crop=16:9 og:image:width: 936 og:image:height: 527 og:image:alt: thanos-endgame-mexican-restaurant og:type: article twitter:card: summary_large_image twitter:title: Mexican Restaurant Found the Perfect Way to Combine Your Love of Avengers and Tacos twitter:description: Beware of 'Avengers: Endgame' spoilers and taco cravings twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6680501534dca1fb/698a014386f68e449f6ed64d/thanos-endgame-mexican-restaurant-.jpg?branch=production&width=936&quality=75&auto=webp&crop=16:9 ---  # Mexican Restaurant Makes Excellent Use of _Avengers_ Footage for Delightful Commercial > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Rachel E. Greenspan](https://time.com/author/rachel-e-greenspan/) ## Rachel E. Greenspan Updated: Dec 12, 2023 10:05 PM UTCPublished: Aug 13, 2019 8:50 PM UTC  Josh Brolin as Thanos in 'Avengers: Endgame' Josh Brolin as Thanos in 'Avengers: Endgame' Disney by [Rachel E. Greenspan](https://time.com/author/rachel-e-greenspan/) ## Rachel E. Greenspan Updated: Dec 12, 2023 10:05 PM UTCPublished: Aug 13, 2019 8:50 PM UTC **Warning**: This post contains _Avengers_ spoilers. The latest installment of [_Avengers_ ](https://time.com/5631075/marvel-phase-4-movies-comic-con-avengers/)playing on a [computer screen](https://time.com/5641700/viral-eggs-history/) near you might make you crave tacos for lunch. An advertisement for Takesabroso, a [restaurant](https://time.com/5614174/noma-rene-redzepi-hungry-book/) in Boca del Río, Mexico, has gone [viral](https://time.com/5648720/baahubali-2-the-conclusion/) thanks to some eye-catching video editing skills. The video opens with the penultimate [_Avengers: Endgame_](https://time.com/5606526/avengers-endgame-doctor-strange-theory/) scene in which (spoiler alert) intergalactic [super-villain](https://time.com/5578708/google-avengers-egg/) Thanos tries to eliminate half of the universe. “I am inevitable,” Josh Brolin’s character says in the [Marvel movie](https://time.com/5558114/marvel-movies-how-to-watch/), before he snaps his hand full of what he believes to be [infinity stones](https://time.com/5576127/scarlett-johansson-brie-larson-avengers-endgame-infinity-stones/). “_Yo soy inevitable,”_ says Thanos in the Spanish-language version of the scene. But in the Takesabroso ad, in lieu of [Iron Man](https://time.com/5609322/spider-man-far-from-home-iron-man-barf/) ([Robert Downey Jr.](https://time.com/5271738/iron-man-suit-disappearance/)) and the [Avengers squad](https://time.com/5630547/avengers-endgame-cut-plotlines/) trying to save the day, it’s the owner of Takesabroso, Luis Vazquez. “_Yo soy Takesabroso_,” he says, before snapping his fingers to reveal some of the restaurant’s delicious menu items. As the video rolls footage of tacos and meat, a Thanos gif dances like nobody’s watching on the lower left-hand corner of the screen. > [](https://twitter.com/goingonajournie/status/1161145837256228864) The video was edited by Jorge Lajud of Veracruz. [Twitter user @goingonajournie](https://twitter.com/goingonajournie) posted the commercial early Tuesday morning, and it’s garnered more than 800,000 views in less than one day. The commercial first gained traction when Takesabroso it to Facebook on Aug. 2\. “_Yo soy Takesabroso_,” the video is entitled, with no caption. The line translates to “I am Takesabroso” in English. It’s not this restaurant’s first venture with editing its advertising using clips from movies and adding a silly flair. A previous video on Takesbroso’s Facebook page last month included a scene from [_Venom_](https://time.com/5415878/review-venom-tom-hardy/)_,_ so it’s safe to say the restaurant is run by some [serious Marvel fans](https://time.com/5646870/disney-plus-marvel-tv-shows/). Disney is releasing _Avengers: Endgame,_ the final movie of the _Avengers_ franchise and the [highest grossing film of all time](https://time.com/5523398/highest-grossing-marvel-movies/), [digitally and on Blu-ray and DVD](https://www.bestbuy.com/site/avengers-endgame-includes-digital-copy-blu-ray-2019/6344513.p?skuId=6344513&ref=212&loc=1&extStoreId=609&ref=212&loc=DWA&gclid=EAIaIQobChMItsKqn5WA5AIV0P%5FjBx0MlgunEAQYASABEgJwMvD%5FBwE&gclsrc=aw.ds) on Tuesday. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5651006/mexican-restaurant-commercial-endgame/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5651006/mexican-restaurant-commercial-endgame/"},"headline":"Mexican Restaurant Makes Excellent Use of Avengers Footage for Delightful Commercial","datePublished":"2019-08-13T20:50:25.000Z","dateModified":"2023-12-12T22:05:59.000Z","description":"Beware of 'Avengers: Endgame' spoilers and taco cravings","url":"https://time.com/5651006/mexican-restaurant-commercial-endgame/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6680501534dca1fb/698a014386f68e449f6ed64d/thanos-endgame-mexican-restaurant-.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rachel E. 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