--- title: First Timer’s Reaction to Drinking Kombucha Is A Useful Meme description: Kombucha isn't for everyone, but this meme of someone trying it for the first time is. canonical: https://time.com/5650967/kombucha-meme/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2019-08-13T16:26:24.000Z article:modified_time: 2026-04-13T07:59:54.772Z og:title: Woman's Reaction to Drinking Kombucha Is Facial Expression Parade og:description: Kombucha isn't for everyone, but this meme is. og:url: https://time.com/5650967/kombucha-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0444cf688d9bcabd/698a0144b3fce31bba0c5608/kombuchameme.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3500 og:image:height: 1969 og:image:alt: US-HEALTH-BEVERAGE-KOMBUCHA og:type: article twitter:card: summary_large_image twitter:title: Woman's Reaction to Drinking Kombucha Is Facial Expression Parade twitter:description: Kombucha isn't for everyone, but this meme is. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0444cf688d9bcabd/698a0144b3fce31bba0c5608/kombuchameme.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Lady's Facial Expression Parade After Tasting Kombucha Is the Self-Discovery Meme We Need > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=59c9dfe4-0dc4-4c38-9911-60d2b72a9fda&cr=time-nl-brief-2026q3-v1) by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Aug 13, 2019 4:26 PM UTC  A woman serves Kombucha during a workshop by Fermentationist Cheryl Paswater in the Brooklyn borough of New York City, on June 29, 2019\. - The recent kombucha craze has been fermenting for decades. All natural, low sugar, and packed with supposed health benefits, the once-niche drink has invaded grocery stores, supermarkets and cafes. Sales of the drink reached $412 million in the United States for 2018, according to Nielsen data, a 42 percent increase from the year before. From the corner store to American retail giant Walmart, most shops sell kombucha. Some offer up to 10 different brands of the drink, whose exact origins are unknown. (Photo by Kena Betancur / AFP) (Photo credit should read KENA BETANCUR/AFP/Getty Images) A woman serves Kombucha during a workshop by Fermentationist Cheryl Paswater in the Brooklyn borough of New York City, on June 29, 2019\. - The recent kombucha craze has been fermenting for decades. All natural, low sugar, and packed with supposed health benefits, the once-niche drink has invaded grocery stores, supermarkets and cafes. Sales of the drink reached $412 million in the United States for 2018, according to Nielsen data, a 42 percent increase from the year before. From the corner store to American retail giant Walmart, most shops sell kombucha. Some offer up to 10 different brands of the drink, whose exact origins are unknown. (Photo by Kena Betancur / AFP) (Photo credit should read KENA BETANCUR/AFP/Getty Images) KENA BETANCUR&AFP/Getty Images by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Aug 13, 2019 4:26 PM UTC Kombucha isn’t for everyone, but [this kombucha meme](https://time.com/5595032/best-memes-2019/) definitely is. Recently, TikTok user @BrittanyT445, who also tweets [@Brittany\_broski](https://twitter.com/Brittany%5Fbroski), posted a video to the site evidently showing her reaction to trying [kombucha](https://time.com/5516472/is-kombucha-healthy/). After the video was shared online it became a near-instant hit as viewers watched the poster go on a highly relatable journey of self-discovery with hilarious facial expressions to match. The video not only serves as a helpful reminder that kombucha is an acquired taste, but it also gave the internet its new favorite meme. It quickly started to go [viral](https://time.com/5626827/the-25-most-influential-people-on-the-internet/) as people shared situations where they too have tried something new, mulled it over, and decided nope, well, maybe. The ew-no-maybe-huh-nah-maybe facial expression parade is useful in many, many situations that arise in both real life and online whenever an emotional roller coaster is embarked upon. Twitter is seemingly working its way through them all from trying iced coffee to leaving the house to listening to [BTS](https://time.com/collection-post/5414052/bts-next-generation-leaders/) for the first time. > [](https://twitter.com/caitiedelaney/status/1160798778976165888) > [](https://twitter.com/KaraKempp/status/1160928767365275650) > [](https://twitter.com/BigTucsonDad/status/1160445703921045504) > [](https://twitter.com/almondmilkhunni/status/1160691661472772096) > [](https://twitter.com/MaxxAtom/status/1160662430973911041) > [](https://twitter.com/DemetriusHarmon/status/1160595278501744640) > [](https://twitter.com/momentssiIence/status/1161125258352447488) > [](https://twitter.com/veryharryhill/status/1160994678952513536) > [](https://twitter.com/CharCherette/status/1160325121938198528) > [](https://twitter.com/MaddiePopolizio/status/1160698060768460805) > [](https://twitter.com/seokmiku/status/1161120328308940800) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5650967/kombucha-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5650967/kombucha-meme/"},"headline":"This Lady's Facial Expression Parade After Tasting Kombucha Is the Self-Discovery Meme We Need","datePublished":"2019-08-13T16:26:24.000Z","dateModified":"2026-04-13T07:59:54.772Z","description":"Kombucha isn't for everyone, but this meme is.","url":"https://time.com/5650967/kombucha-meme/","keywords":["Newsfeed","viral","memes","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0444cf688d9bcabd/698a0144b3fce31bba0c5608/kombuchameme.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0444cf688d9bcabd/698a0144b3fce31bba0c5608/kombuchameme.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-HEALTH-BEVERAGE-KOMBUCHA","caption":"Kombucha meme","creditText":"KENA BETANCUR&AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5650967/kombucha-meme/","name":"This Lady's Facial Expression Parade After Tasting Kombucha Is the Self-Discovery Meme We Need"}}]}] ```