--- title: The Folklorist Behind 'Scary Stories to Tell in the Dark' description: The new movie Scary Stories to Tell in the Dark has kids of the '80s and '90s reminiscing about the terrifying source material. canonical: https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/ author: JSTOR Daily article:opinion: false article:content_tier: free article:published_time: 2019-08-09T18:48:34.000Z article:modified_time: 2026-08-04T07:52:41.173Z article:section: Entertainment og:title: What to Know About the Folklorist Behind 'Scary Stories to Tell in the Dark' og:description: The new movie Scary Stories to Tell in the Dark has kids of the '80s and '90s reminiscing about the terrifying source material. og:url: https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt41051b7729fbb1ad/698a00c84ee2626ede3160b5/scary-stories-pale-lady_rgb.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: scary-stories-Pale Lady_rgb og:type: article twitter:card: summary_large_image twitter:title: What to Know About the Folklorist Behind 'Scary Stories to Tell in the Dark' twitter:description: The new movie Scary Stories to Tell in the Dark has kids of the '80s and '90s reminiscing about the terrifying source material. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt41051b7729fbb1ad/698a00c84ee2626ede3160b5/scary-stories-pale-lady_rgb.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # What to Know About the Folklorist Behind _Scary Stories to Tell in the Dark_ > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: SCARY STORIES TO TELL IN THE DARK - Official Trailer [Watch (HLS stream): SCARY STORIES TO TELL IN THE DARK - Official Trailer](https://cdn.jwplayer.com/manifests/IAYgpfoz.m3u8) (2:39)  _Published 2019-07-31. SCARY STORIES TO TELL IN THE DARK - Official Trailer_ by [Amy Shearn / JSTOR Daily](https://time.com/author/jstor-daily/) ## Amy Shearn / JSTOR Daily Aug 9, 2019 6:48 PM UTC  Stephen Gammell’s illustration of "The Pale Lady" from the book series "Scary Stories to Tell In The Dark," written by Alvin Schwartz Stephen Gammell’s illustration of "The Pale Lady" from the book series "Scary Stories to Tell In The Dark," written by Alvin SchwartzStephen Gammell’s illustration of "The Pale Lady" from the book series "Scary Stories to Tell In The Dark," written by Alvin Schwartz by [Amy Shearn / JSTOR Daily](https://time.com/author/jstor-daily/) ## Amy Shearn / JSTOR Daily Aug 9, 2019 6:48 PM UTC The new movie [_Scary Stories to Tell in the Dark_](https://www.scarystoriestotellinthedark.com/)_,_ from André Øvredal and Guillermo del Toro, has kids of the ’80s and ’90s reminiscing about the terrifying source material. Written by Alvin Schwartz—and distinguished by Stephen Gammell’s gruesome illustrations—the original series of _Scary Stories_ books (published in 1981, 1984, and 1991) were fervently swapped at school libraries and sleepovers alike. To Schwartz’s readers, hitchhikers, scarecrows, skin bumps, and green ribbons never looked the same. Upon reexamination in the light, these stories are as simple and plainly told as folktales and urban legends. Which is exactly what they were. Schwartz, the man behind your childhood nightmares, was in fact a scholarly folklorist, author of more than fifty books, and the father to four children, who helped him to develop his work. As the children’s literature scholar Sylvia M. Vardell writes: “Who has done for folklore for children in the United States what the Grimm brothers did in Germany…? Alvin Schwartz, that’s who!” Schwartz began collecting folklore in the early 1970s, conducting extensive research and interviews to uncover engaging tales. In a Q&A for _Language Arts_, [Schwartz tells Vardell that his process involves learning everything he can about a genre](https://www.jstor.org/stable/41961625?mag=the-folklorist-behind-scary-stories-to-tell-in-the-dark), discussing each topic with scholars and folklorists, and doing extensive research at Princeton University’s Firestone Library. “What’s interesting is that eventually patterns emerge,” he says. --- > “” --- He also reveals that he thinks of all his stories as oral folktales. His process, therefore, includes reading his writing aloud to himself in the bathroom (“because the acoustics are so good”) three or four times to make sure it all sounds right. (Let’s hope he didn’t experience what the movie’s trailer suggests: “If we repeat stories often enough, they become real.”) So why are these stories so uniquely terrifying? And why have kids devoured them throughout the decades? Schwartz claims to just follow his gut when it comes to figuring out what kids will like. He also acknowledges that stories once written for adults, like the chilling tales in _Scary Stories_, now work for children, since kids have “gotten so sophisticated.” This comment, however, was made in 1987, and it’s worth noting that after years of PTAs and concerned parents [banning the _Scary Stories_ series](http://www.ala.org/advocacy/bbooks/top-100-bannedchallenged-books-2000-2009), they were re-released with [much gentler illustrations](https://io9.gizmodo.com/publishers-destroy-scary-stories-to-tell-in-the-darks-a-5881462). It’s hard to say whether this is reflective of kids’ or adults’ levels of “sophistication.” The education scholar Randi Dickson writes about her 6-year-old’s love for the _Scary Stories_ books [in her essay “Horror: To Gratify, Not Edify.”](https://www.jstor.org/stable/41484083?mag=the-folklorist-behind-scary-stories-to-tell-in-the-dark) Dickson points out that the paradox of the horror genre appeals to children for the same reason it appeals to adults: there is both the “fascination with the monster, and interest in the narrative structure.” Dickson shares the theory that a fictional world of monsters provides children with a relatively secure place to face their real fears. She also cites the scholar Noel Carroll, who suggests that “the great lure of horror fiction comes from a combination of awe and curiosity about what is unnatural and repulsive.” Another theory, put forth by the scholar Ruth Vinz, is that horror forces kids “to consider a world beyond the one that exists in their daily lives.” Put more simply, as the great scholar Frog says in _Days with Frog and Toad_: “Don’t you like to feel the shivers?” So, are _Scary Stories_ too scary for today’s kids? And is there any point in allowing kids to read this kind of thing? As Schwartz puts it, the value is in the tales’ history as folk stories: --- > “” --- The cinematic _Scary Stories_ unites the stories with an overarching plot (a “frame,” as our folklorist friend might call it) in which teenagers find a haunted book that writes itself based on its readers’ worst fears, which then become real. (The film’s website even includes [an interactive feature allowing users to create their own scary stories](https://www.scarystoriestotellinthedark.com/yourscarystory/).) Looks like Schwartz’s concept that ordinary people create scary stories from their innermost feelings is going to get some air time after all. Shiver. _This article appeared on JSTOR Daily. Read the original article_ [_here_](https://daily.jstor.org/the-folklorist-behind-scary-stories-to-tell-in-the-dark/)_._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/"},"headline":"What to Know About the Folklorist Behind Scary Stories to Tell in the Dark","datePublished":"2019-08-09T18:48:34.000Z","dateModified":"2026-08-04T07:52:41.173Z","description":"Alvin Schwartz \"has done for folklore for children in the United States what the Grimm brothers did in Germany\"","url":"https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/","keywords":["movies","syndication"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt41051b7729fbb1ad/698a00c84ee2626ede3160b5/scary-stories-pale-lady_rgb.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Amy Shearn / JSTOR Daily"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt41051b7729fbb1ad/698a00c84ee2626ede3160b5/scary-stories-pale-lady_rgb.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"scary-stories-Pale Lady_rgb","caption":"Scary-Stories-to-Tell-In-The-Dark-pale-lady","creditText":"Stephen Gammell’s illustration of \"The Pale Lady\" from the book series \"Scary Stories to Tell In The Dark,\" written by Alvin Schwartz","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/","name":"What to Know About the Folklorist Behind Scary Stories to Tell in the Dark"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"SCARY STORIES TO TELL IN THE DARK - Official Trailer","description":"SCARY STORIES TO TELL IN THE DARK - Official Trailer","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IAYgpfoz/poster.jpg?width=720","uploadDate":"2019-07-31T15:34:21.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IAYgpfoz.m3u8","embedUrl":"https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/","duration":"PT2M39S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5640186/scary-stories-to-tell-in-the-dark-alvin-schwartz/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```